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In a GS1 US consumer survey, 77% said product information is important when making a purchase, and 79% said they are more likely to buy a product carrying a scannable code that provides it. For a small food brand, those numbers are really about trust. 

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The role of the barcode printed on almost every retail product is changing.

For decades, UPC and EAN barcodes have performed one essential job: identifying a product at checkout. They still do that reliably, but businesses and customers increasingly need access to information that traditional linear barcodes cannot carry or directly connect to.

This includ...

Some of the most valuable moments in a gym happen on the floor, not at the front desk. A prospect pauses at your pricing board, curious but not ready to talk to anyone. A member finishes a class energized and wants to say something about it. The interest is real, but the moment usually passes because there is no fast way to act on it.

Paper is the cheapest way to capture leads at your event and the most expensive, both at the same time. Printing a sign-up sheet costs almost nothing. But by the time someone has deciphered the handwriting, typed the rows into a spreadsheet, and emailed a prospect who has already moved on, that “free” form has burned through the one thing an event actually gives you: a warm l...