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Website title: Florists' Review – The international source for the floral industry since 1897
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Create an exquisite bridal bouquet with a feather-like base.
Floral design and text by Robert Koene | Robert Koene Floral Art | The Hague, NetherlandsPhotos and videography by Vasilis Kantarakis | Athens, Greece
A refined a...
Energize your floral design team. Here’s how.
By Jules Lewis Gibson
In the fast-paced world of floristry—where early mornings, last-minute requests and endless creativity are part of the job—it’s easy to focus only on getting orders out the door. But do you take time to celebrate? Keep reading to learn why you ...
By Nita Robertson, AIFD
Nestled in the vibrant city of Atlanta, Ga., Ginger Rose is a creative floral design studio renowned for its exquisite creations. Specializing in weddings and events across the country, the studio’s mission is simple yet profound: to help clients fall in love with flowers. Through bespoke designs that beautiful...
Tips to make the best of problematic product.
By Jill Brooke
Many of us at the dawn of our careers, while attending floral design school, were told the following in very stern terms: You shall NOT complain when flowers break because your relationship with your wholesalers is EVERYTHING. This sentiment echoed in my h...
What’s fact and what’s fiction?
By John M. Dole, PhDProfessor, Horticultural Science
North Carolina State University
Presented by American Floral Endowment
We’ve all heard of them—the special remedies or hacks that are supposed to make ...
