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Email marketing is one of the most popular methods for communicating with readers. With all the emails people get these days, it’s a challenge to get folks to sign up. There is one trick to attracting readers to your email list: a stellar reader magnet. What Is a Reader Magnet? A reader magnet is a document you give away for free when people sign up for your email list. It shoul...

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I’ve shared thoughts about the ending of a novel before, but I just read a book for review that brought the topic back to mind. It had a (groan) epilogue. So if you’ll indulge me, I’d like to reflect about a very important issue in novelizing. Where do you stop the story? Conclusion. Full Stop. This is an important and challenging matter. If you were a general, wouldn’t you want...

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The Press The term fourth estate was coined centuries ago in reference to the press and is enshrined in the First Amendment of our Constitution along with the freedom of speech and the right of the people to assemble. Now, in this third decade of the twenty-first century, all three of those freedoms are under attack—especially the press. Consider the recent 60 Minutes debacle al...

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Whether writing fiction or nonfiction, injecting humor can add entertainment to your work, often providing welcome relief from tense situations. Plus, laughter is therapeutic. By injecting humor, you are improving the health of your readers! Several types of humor can be incorporated, and I often inject the self-effacing kind. People love to read about the misfortunes of others ...

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