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Website title: Florida Writers Association | Blog

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After a recent event at which authors were set up at tables to sell their books, one of the authors commented on how disappointed she was with the way the event had been planned, marketed, advertised, laid out, managed, and handled. No wonder she had sold only four books all day! She could only hope they would do a better job next year or she would never come back. I had noticed...

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More than once I’ve been asked a question like this: “My book comes out this week. What should I do to market it?” Unfortunately, by the time the author asks me that question, several important marketing opportunities have already passed. Book marketing should start at least six months before publication, if not longer. Does that mean everything is ruined if you published your b...

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There’s a place for you at Florida WritersCon. Whether you’ve just finished your first manuscript, are preparing to publish, or already have books on the shelves, every writer eventually reaches the same point: You know your next step is out there … you just need the inspiration, knowledge, or encouragement to get there! At Florida WritersCon 2026, you’ll be surrounded by fellow...

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Forget sitting in the back of a ballroom taking notes. Florida WritersCon 2026 is about rolling up your sleeves, practicing new skills, and connecting in-person. Throughout the weekend you’ll write, workshop, ask questions, receive feedback, meet other writers, and actively practice the craft alongside experienced authors and industry professionals. At Florida WritersCon 2026, y...

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