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Research Update February 2026, powered by FloraLifeGarry Legnani, Ph.D. – Senior Postharvest Scientist, FloraLife

Background:

I am often asked if it’s better to hydrate flowers in warm or cold water. There is a common belief in the floral industry that flowers hydrate faster at room temperature than in the fl...


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February 2026, powered by FloraLife

Delivering a true “WOW” experience on Valentine’s Day doesn’t happen by luck. It takes hard work, right timing, and extra care to keep flowers at their best during the busiest floral holiday of the year.

Because demand skyrockets, Valentine’s stems are often handled differently than those you receive...


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LivRio Magazine January 2026, powered by FloraLife

Although Valentine’s Day peak can be a hectic and stressful period, it’s also the one of only times of the year many consumers will purchase flowers. Bearing this in mind, it really should be used as an opportunity to over-perform and ensure each bouquet or arrangement is the best it can possibl...


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ivRio Magazine December 2025, powered by FloraLife

Whether you’re a traditionalist when it comes to home décor, or like to create less conventional arrangements, you can count on Oriental and LA Lilies to add texture and the perfect color. From dazzling whites to pastel pinks, and deep reds there’s a lily to suit all moods. With a typical vaseli...


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December 2025, powered by FloraLife

In today’s floral industry, sustainability is no longer a side conversation or a marketing checkbox. It has become a practical driver of business success. Wholesalers who can connect sustainable practices with measurable improvements in quality, efficiency, and customer loyalty are finding that doing good for the plane...


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