What separates a fitness brand that grows from one that gets lost in the crowd? For Luke Carlson, Founder and CEO of Discover Strength, the answer isn't being better than your competitors. It's being different enough that your customers immediately understand why you exist. Luke returns to the Fitness Business Podcast to share the marketing and leadership principles behind Di...
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Fitness Business Podcast: Leadership, Innovation, and Profit title: Fitness Business Podcast: Leadership, Innovation, and Profit