Robo-advisory platforms are rapidly gaining traction in the Middle East, with several local players recently joining the surge.

Robo-advisors provide users with financial advice and portfolio management solutions through algorithms. These algorithms churn user data and personal preferences to provide advisory and tracking solutions, essentially automating the financial planning process for users.

This technology is particularly useful and relevant to markets like the Middle East. This is because these platforms make investing more accessible, affordable, and scalable in a region where traditional wealth management has historically focused on high-net-worth (HNW) individuals. They appeal to the area’s young, digitally savvy population through mobile-first platforms, while supporting growing demand for financial inclusion, savings, and long-term investment solutions.

Today, we look at six robo-advisory platforms from the Middle East that are reshaping the wealth management sector. These firms stand out as market leaders, and emerging players with notable traction and backing from prominent investors.

Disclaimer: The content of this article should not be considered as financial or investment advice.

Derayah Financial (Saudi Arabia)

Derayah Financial illustration, Source: Derayah Financial

Founded in 2007, Derayah Financial is a licensed independent investment platform headquartered in Saudi Arabia. The company provides a fully digital brokerage platform alongside asset and wealth management services, designed to simplify investing and make wealth creation accessible to a broad range of investors.

Derayah Financial’s core offerings include a digital brokerage platform for trading equities, exchange-traded funds (ETFs), margins, derivatives, options, bonds, and commodities, as well as a fast‑growing asset management business featuring mutual‑fund supermarkets, discretionary portfolio management, and tailored investment strategies via platforms such as Derayah Smart.

Announced in July 2025, Derayah Smart is an automated robo-advisory solution designed to help individuals effortlessly manage their investment portfolios according to their financial goals and preferred risk levels. Users begin by signing up, setting personal preferences, selecting one of three predefined strategies, and funding the account via Apple Pay or direct bank transfer. The platform then creates a personalized portfolio, rebalances it dynamically as market conditions change, and offers an intuitive mobile dashboard for ongoing monitoring and contribution management.

Derayah Smart requires a minimum initial investment of SAR 500 (US$133), with subsequent contributions possible in increments of SAR 100 (US$27). The annual management fee is 0.65 %. All portfolios adhere to Shariah principles, and the platform is fully licensed by the Saudi Capital Market Authority (CMA).

Derayah Financial claims more than 600,000 investment accounts and assets exceeding SAR 55 billion (US$15 billion), making it one of Saudi Arabia’s leading wealth and asset managers in a SAR 1.13 trillion (US$301 billion) AUM market.

Abyan Capital (Saudi Arabia)

Abyan Capital app, Source: Abyan Capital, Google Play

Founded in 2021 and headquartered in Riyadh, Abyan Capital is a Shariah-compliant robo-advisory investment platform that aims to make it easy for an average user in Saudi Arabia to save and invest. The company enables users to open an account in about three minutes, receive a portfolio recommendation aligned with their financial goals and risk tolerance, and benefit from automatic portfolio purification to maintain continuous Shariah compliance.

Portfolios span the full risk spectrum, from conservative to aggressive, and returns are automatically reinvested to support long‑term growth. Clients can organize savings into multiple categories such as travel, education, or children’s futures, and they receive monthly performance reports that detail returns and portfolio composition. The platform applies a minimum entry of just SAR 50 (US$13).

In October 2025, Abyan Capital introduced a self-directed trading service that allows users to trade US equities and open high-yield savings accounts in compliance with Shariah law. Powering this new offering is Alpaca, a global leader of brokerage infrastructure API providing access to options, stocks, ETFs, and fixed income.

In January 2026, it teamed up with Benzinga to embed real‑time news signals, analyst insights, and market narratives directly into the app.

As of September 2024, Abyan Capital had managed to lure 350,000 clients. It claims over SAR 1.4 billion deposited by retail investors.

Sarwa (UAE)

Sarwa illustration, Source: Sarwa

Founded in 2017 and headquartered in Abu Dhabi, Sarwa is an all-in-one investment app covering trading, automated portfolio management, and cash‑saving solutions.

The company offers three core products:

Sarwa Invest provides automatically managed, globally diversified ETF portfo...

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