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We often think of influencers as people with huge follower counts, but true influence happens at the micro-level, right where your customers and brand evangelists live. This is the realm of Personality-Led Growth, and it’s where B2B marketing is headed, but we there’s a lot of improvement needed beforehand.
This week, we get meta, discussing the strategy and execution behind high-impact B2B podcasts. Jodi speaks with Anne Feuss, Co-founder of PodPeople, an agency that produces top-ranking shows for clients like Google and HBO. clas...
Humanisation in B2B marketing almost feels like a buzzword.
Steffen Hedebrandt, Co-Founder and CMO at Dreamdata, joins FINITE to share a contrarian growth playbook for B2B scale-ups.
Will Gardiner, our guest today, has a theory: The tactics used in successful marketing today are based on the strong fundamentals of old school PR!
