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Ferguson Alliance | Family Business Advisors | HQ in Houston

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I’ve had hundreds of conversations about succession planning.

And I often hear the same set of misconceptions about what it actually is.

They think it means giving something up. Control. Wealth. Their identity.

Or they think it’s ...


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Watch Episode 5 of the Prosperity Playbook podcast below, or scroll down to read the full transcript

The following is an edited transcript of a Prosperity Playbook podcast episode featuring Rob Ferguson, founder and president of Ferguson Alliance; Brandi Marek, senior business advisor; and Jan Southern, business advisor. The conversation was hosted by Price...


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There’s a question I ask every founder I sit down with:

If you disappeared for 90 days, what would break in your business?

Most of them already know the answer.

And it’s not a comfortable one.

The business owners I work with aren’t failing.

The business is working.

But somewhere along the way, growth started feeling less like...


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Jay is a trusted advisor with Ferguson Alliance.

He brings more than three decades of experience leading and advising businesses across industries, helping teams cut through complexity, get to the root of real issues, and build lasting momentum.

We recently sat dow...


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You’ve done the hard work.

You’ve gathered your team, analyzed your market position, and distilled everything into a clear one-page strategic plan that articulates your


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