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In a world with fuel-efficient long-range motorcycles, do you insist on using horses for transportation?
I’m of course talking about the Google Ads platform.
Like it or not, Google has been AIfying their platform for some time. [Meta as well.] They are m...
There’s a scary Giant hiding in your closet.
It imposes hidden costs that, when accounted for, transform your claim that advertising is adding business profits. Short-term, long-term. The scary Giant changes your OMG! to omg?
There’s an incredible return from investing time and love in identifying your Giant costs. Ex: Identifying non-working media costs