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Here’s something that comes up constantly with small business owners: “Our industry is too boring. Nobody wants to see posts about [insert their product or service here].”
It’s one of the most common reasons small businesses never get started with consistent social media posti...
You hand over your social media to someone new – a part-time hire, a freelancer, a marketing student – and for the first couple of weeks, things look fine. Then you glance at your Instagram feed and feel it: something’s off. The captions sound different. The posting schedule has gone ...
You’ve probably felt it without being able to name it. One post is a polished product photo. The next is a blurry selfie from the stock room. Then there’s a wall of text somebody typed on their phone at 9pm. A new customer scrolling your feed gets three different impressions of your business – none of them the one you’d choose.
That inconsistency isn’t laziness. It’s w...
You’ve got a blog post from eight months ago that got solid traffic. A customer email so good you screenshot it. A behind-the-scenes photo from your last product launch sitting in a camera roll. And a notes app full of ideas you typed at 11pm with every intent...
Here’s a scenario that plays out in thousands of small businesses every January, every quarter, and every time someone reads a marketing blog: you set a posting target, you sprint for two weeks, and then life – a big order, a staff issue, a Tuesday – gets in the way. By week t...