Four lessons for scaling communication without sacrificing authenticity.
Anthropic recently posted a job opening for a Head of GTM Narrative. Not a content lead. Not a brand director. A go-to-market narrative strategist. The compa...
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Four lessons for scaling communication without sacrificing authenticity.
Anthropic recently posted a job opening for a Head of GTM Narrative. Not a content lead. Not a brand director. A go-to-market narrative strategist. The compa...
Companies are investing millions in AI-powered people analytics while starving the human relationships that keep top talent engaged.
A few months ago, I sat across from a CEO who was genuinely proud. He had just implemented an
The athletic apparel retailer has issued an apology after a brand activation was called out on Weibo—and then around the world.
When done right, brand activations can bring real-life awareness and connect a brand with its customers. When not, these can turn sour quickly, bringing the opposite effect to a brand—as happened with activewear company Lululemon.
The fast-casual bakery chain will see several Texas locations back in business after being dark since last summer.
Get ready to break some bread in Texas this summer.
Along with a name rebrand, the former footwear maker turned AI infrastructure provider also announced a new CEO, Nadia Carlsten.
From shoes to AI to . . . Smartbird?