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On Monday 24 November, we stepped behind the scenes with photographer Guy Coombes as he captured this year’s Power Listers exactly as they are – comfortable in their own skin, wearing looks that felt authentic to them.
This BTS gallery offers a glimpse into the raw, unfiltered process: no styli...
FashioNZ Publisher and Showroom 22 PR & Marketing Director Murray Bevan reflects on the evolution of influence and why we shouldn’t be frightened of influencers in 2025
Influencers have always existed. Modern marketing often frames them as a new channel, but people have been influencing one another for...
Influence isn’t new – we’ve been shaping each other’s tastes long before social media.
But in 2025, New Zealand’s fashion industry is experiencing a shift that’s impossible to ignore. Traditional media worries about diminishing power, yet influencers continue to thrive; meanwhile, budgets shrink, platform...
Jessie Kirk is an Ōtautahi-based content creator known for her warm, relatable approach to fashion, beauty, and lifestyle.
@jessiekirk_ ~ 112k followers
She has built a dedicated community by championing accessible style and sharing glim...
Lauren Brodie, known online as Elbee, is a multi-platform creator, writer, and brand storyteller celebrated for her blend of candid narration and elevated fashion and beauty imagery.
@elbeefrivolousfashion ~ 106k followers
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