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Site title: Fashion.at | Austrian Fashion & Culture Magazine |

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A giant pink hare has returned to Vienna. It marks the Albertina's 250th anniversary, celebrated with free admission, exhibitions, a paper procession and a first look at an AI museum guide.

Image: Albertina Director General Ralph Gleis stands beside Ottmar Hörl's monumental pink interpretation of Albrecht Dürer's 'Young Hare' on the museum's rooftop wing overlookin...

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A new Strokes video, a Richard Prince artwork and a Vienna exhibition connect music, contemporary art and consumer culture.

Image: Album artwork for 'Reality Awaits' showing a cowboy riding a galloping white horse, based on Richard Prince's 'Untitled (Cowboy)' (1989). © Courtesy of Richard Prince / Album artwork by Johann Rashid.

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From 1 July, the EU's new €3 customs duty changes low-value imports from outside the Union. Why Vienna's retailers see it as a step towards fairer competition.

Image: Two parcels on a living room table show EU customs flat-rate rules. Left: clothing (T-shirt, jeans, jacket, shoes, hat, sunglasses) across four categories (€12 total). Right: cosmetics (lipstick, make...

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Austria's drinking habits are changing. A new generation of premium alcohol-free aperitivos and bartender-created mocktails is reshaping Vienna's bar culture.

Image: A bartender prepares the alcohol-free cocktail 'House of Beans' with Barettino Zaffiro at Josef Cocktailbar in Vienna as part of the 'The Art of Serving NO' programme. © Ralph Darabos

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How much do you know about healthy summer drinks? Test your knowledge of hydration, ingredients and nutrition in seven questions.

Image: Glass carafe filled with a refreshing melon, lemon and sparkling water drink beside two glasses on a shaded garden table next to a pool during a hot Vienna summer day. © Fashion.at, AI-generated with ChatGPT.

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