Fashion Feeds by Fashion.at

New EU rules ban the destruction of unsold clothing. What changes for Austrian companies, consumers and the future of textile recycling?

Image: An infographic titled 'From Waste to Value: New Rules for Textiles in the EU', focusing on a circular fashion future in Austria. It includes a timeline of important dates (2026 ban, 2028 recycling), survey results of Austri...

Traditional, but not traditional costume: Luis Trenker shows how Alpine heritage continues to evolve in contemporary fashion.

Images, from left: Luis Trenker founder Michi Klemera with his daughter Johanna Klemera, who today leads the development of the women's collections after studying fashion in Milan. Right: A model wears key looks from the Luis Trenker Autumn/...

The first designer names for Vienna Fashion Week 2026 are confirmed. Here's an early look at selected labels and projects shaping this year's programme.

Image: Backstage at a fashion show; models line up before going on stage. © Fashion.at / AI-generated with ChatGPT.

Vienna's September art market has a new focal point. The Astoria Artshow debuts alongside Parallel Vienna after major fair cancellations.

Image: Interior view beneath the glass dome of the historic Astoria Garage, the venue of the inaugural Astoria Artshow in Vienna, taking place from 10–13 September 2026. © Astoria Artshow

Health now matters more than beauty: a new European study reveals why daily personal care has become part of preventive wellbeing.

Image: Editorial graphic illustrating key findings from the 2026 European Consumer Perception Study. A woman brushes her teeth in a bright bathroom overlooking a garden, alongside an infographic showing how personal care is increasingly...