Fashion Feeds by Fashion.at

Austria's health lifestyle is growing – but the main motive is not following trends. Health, fitness and personal control come first.

Image: Austrian health-lifestyle trends in 2026: fitness, athleisure, wearables and self-optimisation, based on the Handelsverband Consumer Check. © Fashion.at / AI-generated

Green, linen, modular bodice and oversized sleeves: the FESCH trend report points to a changing Tracht silhouette for summer 2027.

Image: Tracht styles presented at FESCH 2026 in Brandboxx Salzburg, including floral dirndls, green skirts and contrasting bodice looks. © herostudio / FESCH Brandboxx

A private boat trip from Vienna to Danubiana became an unexpected journey through Chinese contemporary art and the landscape of the Danube.

Image: The Danubiana Meulensteen Art Museum on the Danube peninsula near Bratislava, photographed from the boat shortly before docking on 22 August 2026. © Fashion.at

Four hotel rooms become music studios as Vienna's songwriting camp brings artists and producers together behind closed doors. The public-facing part takes place at Poco Bar.

Images: Poco Bar at Miiro Spittelberg in Vienna, the public-facing venue for the songwriting camp's panel and evening programme. © Fabian Karner (Poco Bar) / © Clemens Purner (Miiro Hotel)

How is the digital era changing what we wear, buy and use? Seven questions test the connection between AI, fashion, design and lifestyle — plus three possible future scenarios.

Image: Infographic exploring digital fashion, design, and lifestyle. A central executive reviews holographic designs, surrounded by seven numbered panels detailing AI styling, hyper-personal...