^{The LAMMA Show took place on 14th and 15th January at the NEC in Birmingham.}

For the first time, the show joined forces with CropTec and the Low Carbon Agriculture Show, creating an expanded hub of information and innovation under one roof.

Alongside a wide range of machinery launches and live demonstrations, several new features debuted in 2026, including a Dairy & Beef Hub, Innovation Trail and the Future in Farming Zone, all designed to support the next generation of farmers.

Several manufacturers chose the LAMMA Show to reveal their latest innovations.

Focus on the next generation

The role of young people was a central theme throughout the event, highlighted by Kaleb Cooper and Tom Pemberton launching the 2026 Young British Farming Awards. Now in its third year, the awards celebrate emerging talent and recognise how the next generation is positively shaping British farming.

During the How can we make regenerative farming profitable? panel, deputy president of the NFU, David Exwood, said: “If we want profitable, sustainable regenerative farming in this country, we need to get young people involved.

“They work differently, think differently and approach challenges in new ways. If regenerative farming is to succeed, we must hand the business to the next generation.”

Commenting on labour shortages in the dairy supply chain, Founding Director at Cultura Connect, Hugh Pocock, added: “The Clarkson effect has certainly made people look at the industry, but we have to keep promoting that. Most of the next generation are on social media, and that is the place we need to start.”

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