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Ask most farmers what has the biggest effect on profit and they'll say inputs: seeds, soil, amendments, the stuff you put in the ground.
They're wrong.
After a decade of interviews, here's the profit pie: every factor that touches your profit, ranked from biggest lever to smallest.
In this episode, soil specialist and consultant Dr. Jim Hoorman of Hoorman Soil discusses farming within the bounds of the Conservation Reserve Program.
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Struggling founders: detailed plans slowly, never execute.
Successful founders: Build basic version, get it to customers, learn what actually matters, iterate.
Difference isn't intelligence — it's velocity. The main thing: Build product, get it to customers.
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In this episode, Professor Emeritus at Cornell University College of Agricultural and Life Sciences breaks down what happens in a symbiotic relationship between trichoderma species and plant species.
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Do you know how much labor goes into growing that bed of lettuce? Not just the planting and harvesting, the weeding, the washing, the selling, too?
If you don't know your numbers, you might be in danger of farming below minimum wage.
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