Farm Small Farm Smart

Your customer probably isn't who you think it is. In the finale of the Who to Sell series, Diego names the "mission trap," building a farm around the people you most want to help, who may not want, value, or be able to afford what you grow, and lays out the sequence that actually works: build a profitable business first, then use it to expand your impact.

In this episode, Dr. Paul Zorner of Locus Ag Solutions talks sheds light on how to go about populating soils with healthy microbes.

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There's a number most farmers never calculate: the minimum price you need just to break even.

Diego walks through the math that separates small farms that survive from the ones that slowly bleed out: why wholesale is a volume game you were never set up to win, why direct-to-consumer is the only model that works at small scale, and why charging too little costs you in t...

In this episode, Dr. Johannes Lehmann of Cornell University talks about where the long-term carbon stores in the soil actually come from.

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Margin tells you how much to keep. Volume tells you how much to grow. But none of it matters without the right place to sell it.

In part 3 of the Profit Pie series, we break down the four sales channels: farmers markets, CSAs, restaurants, and wholesale, and how to match the channel to what your farm actually needs, not just the one with the highest margin.