Famous Campaigns

IKEA, Heineken, Columbia and Xbox among 18 contenders Cannes Lions has unveiled the shortlist for the 2026 Titanium Lions, the festival’s most prestigious award celebrating work that breaks new ground and redefines what creative marketing can be. Just 18 campaigns made the cut from 137 entries, making Titanium one of the most fiercely contested awards […]

With Cannes around the corner, we asked a handful of agency luminaries to share their Cannes Lions predictions, personal shortlists and favourite campaigns from the last 12 months they believe deserve Lion-recognition. The result is a sharp, generous and revealing watchlist: the work that made creative leaders jealous, made them laugh, made them think, or […]

Aldi is parodying the world of luxury fragrance advertising with a new campaign that swaps exotic locations and brooding models for a supermarket stockroom and an employee named Dave. Created by Taylor Herring in partnership with St Mark’s Studios, the playful film supports the launch of Aldi’s latest Lacura men’s fragrance range: Solar Drift, Classic […]

Charity The MENstruation Foundation partnered with agency Joe Public to turn three South African newspapers into a striking reminder of period poverty. Readers of The Star, The Mercury and Cape Times opened their papers to find blood stains printed across the front page, seeping through the newsprint as if the paper had been used as […]

Wimbledon has returned to its global brand platform ‘There Is Only One Wimbledon’ with a second instalment, ‘Where beauty meets the battle’, created by VCCP ahead of the 139th staging of The Championships. The integrated campaign frames the tournament as the point where English-garden serenity collides with the ferocity of elite tennis. At its centre [...