Famous Campaigns

J.C. Le Roux, South Africa’s leading sparkling wine producer, partnered with TBWA\Hunt\Lascaris on a print and outdoor campaign that argues celebration shouldn’t be reserved for weddings and graduations. ‘Make a Thing of It’ is built around four close-up shots of a cork nestled inside a small, unglamorous win: a work celebration, a finished jigsaw puzzle ...

partner post by Tracksuit The brands paying to stand next to football aren’t all getting the same thing for their money. New tracking data sorts the sponsors fans actually rate from the ones still explaining themselves. A World Cup sponsorship buys you a logo on the perimeter boards and a line in the press release. […]

Marmite is changing its name to ‘WeMite’ this summer, releasing limited-edition jars designed to help travelling England fans feel more at home in the US during the FIFA World Cup. With tens of thousands of supporters set for weeks of late kick-offs and long-haul travel, and Marmite notoriously hard to find stateside, the brand has […]

SKIMS newest campaign fronts its essentials collection with Lonnie “The Hawk” Hawkins, Will Ferrell’s washed-up fictional golf pro from Netflix’s upcoming comedy The Hawk, keeping Ferrell fully in character. The approach positions Hawkins as the face of a range that includes cotton rib tanks, briefs and tube crew socks, playing on SKIMS’ history of ...

Reddit has spent two decades as one of the internet’s most powerful forums, a sprawling network of communities where strangers swap honest advice, niche obsessions and unfiltered opinions. Long before brands talked about authenticity, Reddit threads were already the place people went to find out what other people actually thought. Now it is putting that […]