Famous Campaigns

McDonald’s has turned its sauce pots into a wedding favour, giving couples the chance to personalise its condiments with a bespoke message for their big day. Called Wedding Flavours, the campaign leans into Gen Z’s shift away from traditional wedding trimmings, swapping sugared almonds for a keepsake that guests are unlikely to leave on the […]

Heinz has designed a ketchup lid that adjusts to how much you love it. The ‘Love Lid’, created with Wieden+Kennedy London, comes with three settings, Like, Love and Crazy Love, letting fans dial in their preferred squeeze for fries, hot dogs and burgers this grilling season. The idea grew out of years of online debate […]

The Big Issue has doubled the size of its magazine for one special edition, printing 3,000 oversized copies to make the barriers to eye and hearing care facing people experiencing homelessness impossible to ignore. Created with Specsavers, the BIGGER Issue is exactly twice the size of the regular publication. Its cover features vendor Mihaela, shown […]

The world’s largest hot dog sculpture, returned to Times Square this month, mustard-drizzled and unmistakably missing ketchup. Heinz, the US ketchup brand, wasn’t going to let that stand. Working with agency Rethink and the sculpture’s original artists, Jen Catron and Paul Outlaw, Heinz installed a playful ad positioned just above the 65-foot hot dog, angled […]

Netflix has installed a live performer inside a fully furnished billboard above the intersection of Sunset Boulevard in LA, an experiential marketing stunt promoting new sci-fi thriller The Last House. For three days, the man has eaten cereal, waved to commuters through a bay window and scanned the traffic with binoculars, replying to bewildered passers-by […]