Amstel is leaning into real-life connection with Shot Without Permission, a new campaign built around candid photographs of friends in neighbourhood bars. Launched in Amsterdam the project swaps polished ad imagery for unguarded scenes, photographed by Javier Tles as moments unfolded naturally. There were no actors, no scripts and no staged direction. Instead, Amstel documented ...

De’Longhi has unveiled a new global campaign with LOLA Madrid that turns its bean-to-cup machines into miniature coffee shops, using handcrafted façades inspired by Milan, Tokyo, Paris, Copenhagen and Berlin. Called The World’s Smallest Coffee Shop, the platform tackles a familiar contradiction in coffee culture. While most coffee is now consumed at home, many people […]

National Geographic and Meanwhile have unveiled branded bee hotels and ‘bloomboards’ in Manchester to promote an upcoming documentary while giving pollinators a genuine boost. Installed in Manchester, the permanent bloomboards mark the launch of the documentary, presented by explorer Bertie Gregory and executive produced by James Cameron. Created with Build Hollywood...

Icelandair is searching for a really bad photographer to help prove that even the worst snapper can take great photos of Iceland. The airline posted a classified-style ad “REALLY BAD PHOTOGRAPHER WANTED. Paid assignment. In Iceland. Approximately 10-day trip. Accommodation and travel expenses included. Required that the applicant have no photography skills. Preferably bad ...

Yasmin O’Neal is Global Brand Senior Director at DECIEM, leading The Ordinary’s global brand as it scales its radically transparent, ingredient-first approach to beauty. Formerly at Procter & Gamble, she blends commercial rigour with sharp brand instinct, and has helped shape standout DECIEM campaigns including The Periodic Fable and The Secret Ingredient. Yasmin will be [&#...