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Famous Campaigns title: Famous Campaigns

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Jurassic Park gets a reboot (and a WiFi upgrade) in Xfinity’s Super Bowl debut Comcast’s Xfinity makes its Super Bowl debut by asking a big “what if?”—what if Jurassic Park had just had decent internet? The campaign, titled “Jurassic Park…Works”, imagines a world where the park’s tech doesn’t catastrophically fail – because it’s powered by […]


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McDonald’s is serving up flavour with a side of fashion in its latest UK campaign, ‘All Flavour, No Mess’, created by Leo UK to relaunch its Wraps range. Timed to coincide with London Fashion Week, the campaign elevates the humble wrap to catwalk status, wittily presenting it as the style-conscious choice for Gen Z. Built […]


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Aldi’s cult-favourite caterpillar cake Cuthbert has taken on a new form – this time as a bobsleigh – in a cheeky nod to the upcoming Olympic Winter Games Milano Cortina 2026. Spotted at Team GB’s official bobsleigh training ground in Bath, the life-sized Cuthbert sleigh is part of Aldi’s playful campaign as an official partner […]


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AD of the day ★★★★★ Waitrose has launched The Gastronaut, a space-themed short that continues its move into cinematic storytelling, hot on the heels of its Keira Knightley-fronted festive hit, The Perfect Gift. Created by Wonderhood Studios, the cinematic spot follows Michael, an astronaut longing for real food over lifeless space rations. It’s funny, ridiculous, […]


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AD of the day 🏆 Maltesers is celebrating its 90th anniversary with a time-travelling campaign that spotlights how women have always found joy and connection by looking on the light side. Created by AMV BBDO and directed by Ally Pankiw through Partizan, the campaign film takes viewers on a journey from corsets to cardigans, as […]


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