Expresswriters

There’s no fixed answer to the question: “How many keywords for SEO per page is optimal?” However, a useful starting point is one primary keyword and 2–5 closely related secondary keywords. Longer content may naturally include more related te...

Going viral is one of the most tempting goals in marketing. Who wouldn’t want to create the next campaign everyone is talking about, sharing, and quoting?

But virality shouldn’t be the only measure of successful content. A post can rack up millions of views and disappear from people’s memories just as quickly. Meanwhile, some of the most effective copywriting campaigns...

A draft can look finished on a quick read. 

The headline makes sense, and the prose is clean enough that nothing obvious pulls you up. You may only find that something is off when you stop and look closely at one line. It could be that a claim sounds firmer than its source allows. 

Sometimes the problem is not in one line at all. The piece may read smoothly whil...