Adventure as brand strategy. Is Land Rover merely selling a vehicle, or is it rebuilding the mythology of the Defender for a new generation? At its core, the Defender Trophy is a global, multi-stage adventure competition designed to reinforce the Defender’s identity—not just as a machine, but as a cultural icon rooted in decades of overland travel, exploration, and, inevitabl...
Want to know the latest news and articles posted on Expedition Portal?
Then subscribe to their feed now! You can receive their updates by email, via mobile or on your personal news page on this website.
See what they recently published below.
Website title: Expedition Portal - The global resource for overland and adventure travel.