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Exhale: Grounding Minimal Stock Photos for Quiet, Editorial Brands icon

Exhale: Grounding Minimal Stock Photos for Quiet, Editorial Brands

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What a modern sailing club inspired image edit can teach us about how to create a modern coastal brand aesthetic, visual identity, curation and building a more memorable brand.

Your brand should feel like somewhere.

This week, we’re imagining that somewhere as a modern sailing club. Not an overly themed version filled with anchors, ropes and nautica...


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You don’t need to invent a brand-new offer, build a complicated funnel, or spend the next three weeks “warming up” your audience to make more sales this summer. Sometimes, you just need to give people a good reason to buy something they already want.

That is exactly what a summer flash sale does.

Choose one existing offer, give it a clear 48-hour deadline,...


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