Please turn JavaScript on
ExchangeWire.com icon

ExchangeWire.com

Subscribe in seconds and receive ExchangeWire.com's news feed updates in your inbox, on your phone or even read them from your own news page here on follow.it.

You can select the updates using tags or topics and you can add as many websites to your feed as you like.

And the service is entirely free!

Follow ExchangeWire.com: ExchangeWire: Data-Driven Advertising and Marketing Technology

Is this your feed? Claim it!

Publisher:  Unclaimed!
Message frequency:  3.43 / day

Message History

Lifesight's Peter Madani tells us why OOH is the hottest format in the APAC region, and why digital OOH can make a massive impact...

The post The Measurement Gap in APAC’s OOH Market, and Why It’s Time f...


Read full story

Former Croud and Precis director Matt Chinn has joined Fifty, the audience intelligence and media solutions partner, today (1st June, 2026) as its new growth and partnerships director.

The post


Read full story

MarkApp has announced a strategic collaboration with VIZIO Ads, expanding access to premium Connected TV opportunities across smart TV environments.

The partnership strengthens MarkApp’s ability to support advertisers, agencies, and trading partners with scalable CTV activation, improved audience reach, and stronger [...]

The post


Read full story

Rise, the intelligent supply platform, today (1st June, 2026) announced the launch of Agentic Bid Enrichment, an AI-powered intelligence layer embedded directly inside its platform that generates real-time intent signals on bid requests, including traffic with no user identifiers.

According to [...]

The post


Read full story

In today’s Digest, we discuss Walmart teaming up with Yahoo and Magnite on an ad tech overhaul, Meta renewing its funding pledge for the Oversight Board, and Anthropic nearing a USD$1tn valuation ahead of an IPO.

The post


Read full story