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Taboola, the global leader in powering recommendations for the open web, has revealed the most popular news stories of 2025 across its UK publisher network. Former Prince Andrew, Wimbledon, and Netflix’s 'Adolescence' were amongst the most popular stories.
Taboola’s Newsroom data [...]
The post href="https://www.exchangewire.com/blog/2025/12/15/taboola-reveal...
Next up in our predictions series, we look at the importance of outcomes, and how they could come to define 2026…
Are we moving from vanity metrics to meaningful measurement? 2026 could become the defining moment for outcomes-based thinking. After years [...]
The post href="https://www.exchangewire.com/blog/2025/12/15/from-impressions-to-impact-the-year-of-ou...
In today’s Digest, we cover YouTube TV launching genre-based plans, expanding its sports streaming push, and increasing ads on Shorts. We also cover Pinterest buying tvScientific to expand performance ads to CTV, and Meta reportedly using Alibaba’s Qwen in its [...]
The post href="https://www.exchangewire.com/blog/2025/12/15/digest-youtube-tv-to-launch-genre-plans-p...
This week was defined by soaring digital engagement, acquisitions, sharper data tools, and accelerating AI ecosystems reshaping the global tech and media landscape.
The post The Stack: Global Ad Tech Shifts appeared first on href="...
Brian Gleason, Seedtag CEO, delves into the world of contextual advertising. He explains how neuro-contextual ads are lifting engagement compared to standard contextual ads, and as well as looking at why relevance is about human connection. He also looks into [...]
The post href="https://www.exchangewire.com/blog/2025/12/11/seedtags-brian-gleason-on-neuro-contextual...
