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If you want to see how to do a brand extension with a new product correctly, look to the
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We interrupt our regularly scheduled programming for this design-related emergency.
If you want to see how to do a brand extension with a new product correctly, look to the
On March 20, 2026 Bark River closed its doors. Here is my article from Gear Junkie covering their closure. It was an ignominious end to the brand.
Minimalism, as a design trend in knives, was an answer to the tacticool trend of the Aughts. Those gilled, curvy, half pound clunkers were terrible in the pocket and only slightly better at cutting. It is easy to see how, in response to that trend, we would get wave after wave of very sparse cutting tools wi...
My wife wants a new headboard, after we got rid of our traditional mattress in favor of an adjustable one (because we are old…make fun all you want, I haven’t woken up in the middle of the night since it was set up a month ago). As a result the ambling pace of the knife station build had to be accelerated significantly and so two weekends of focused work brought the project t...