Eventscase Event Industry Blog

In recent years, we have experienced the hottest summers ever recorded since instrumental records began, as confirmed by the European Union’s Copernicus Climate Change Service. This is not alarmist rhetoric; it is operatio...

To understand how to improve event experiences, sometimes you do not need another satisfaction survey. You need to close the door, switch on a microphone and let people speak as though no one were listening.

That is exactly what we did on 9 July at Grupo Eventoplus’s

Speaking about attendees as if they were a homogeneous group is one of the most persistent mistakes in the industry. An international medical congress, a B2B technology trade show and a corporate incentive convention may share the same venue, tools and catering provider, yet represent radically different experiences for the people attending them. The reason lies in macrosegme...

There are months when the events calendar almost works like an X-ray of the sector. June was one of them. Professional community, destination promotion, applied artificial intelligence, access control, badge printing and new interaction formats all came together in just a few weeks.

For Eventscase, this period has been especially relevant because it has allowed us t...