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Event Marketer's title: Event Marketer - For creators of the brand experience.
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Forget the branded tote stuffed with collateral and QR codes. The post-show “experience” today is becoming a well-crafted campaign, with the on-site hero engagement as the jumping off point. Let’s explore the ways b-to-b event marketers are making their show messaging sticky and shareable with the keepsake long game.
Turn the experience into a resource.
When Hendrick’s activated a Time Traveler’s Tavern at Tales o...
When Hulu debuted its Get Real House last year, it was like “lighting in a bottle,” says Kottie Kreischer, svp, head of events at Disney Entertainment Television. The event brought together the streaming service’s reality TV stars under one roof to share announcements, offer series first looks and create content-gathering opportunities. With all the positive buzz the event ge...
Every year, the Formula 1 Miami Grand Prix draws ire from racing fans for being ...
This week’s hot takes on hot topics in experiential marketing cover cave raves, salty stunts and nostalgic Bowl Heads.
MINUTE RICE DISHES OUT BOWL CUTS AND A HELPING OF NOSTALGIA