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Event Marketer's title: Event Marketer - For creators of the brand experience.
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FIVE THINGS TO KNOW THIS WEEK
This week’s hot takes on hot topics in experiential marketing cover the House of Brining, UV lotion and a “Doctor Who” stunt at Stonehenge.
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Identifying the right venue for the right experience is among an event prof’s top challenges, but upscale-leaning brands have been solving for the pain point by checking into hotels to host pop-up experiences that offer atmosphere, built-in amenities and plenty of space to spread out. From rooftop retail cabanas to self-care suites, here’s how marketers are delivering room se...
The week before Thanksgiving marks IAAPA Expo’s annual return to the Orange County Convention Center and takeover of Orlando’s I-Drive tourist district, gathering the global attractions industry for a week of conference sessions, show floor exploration, networking and celebrations.
From Nov. 17-21, more than 40,000 professionals took part in 170-plus education events a...
