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Event Marketer's title: Event Marketer - For creators of the brand experience.

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After 45 years in Park City, the Sundance Film Festival’s run in Utah reached its final cut. From Jan. 22 to Feb. 1, the Sundance Film Institute, industry insiders, fans and many of the sponsors that have evolved with the event over the years bid farewell to snowy Main Street. The festival will


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How much beer was consumed during the recent World of Concrete? That we don’t know, but hopefully it was a measurable KPI. 

The world’s largest concrete construction and masonry trade show brought to...


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FIVE THINGS TO KNOW THIS WEEK

This week’s hot takes on hot topics in experiential marketing cover the City of Kegs, fortune-telling seals and social experiments.

JOHNNIE WALKER HITS HIGHT NOTES WITH SABRINA CARPENTER FOR GRAMMY’S WEEKEND


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Upcoming Events: May Experiential Marketing Summit May 18-20, 2026 | MGM Grand, Las Vegas November Top Women Network SummitNovember 12, 2026 Awards Deadlines: March


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Despite the rise of touch screens and other sophisticated gaze and gesture technologies, experiential brands this year are choosing analog-style mechanisms for their activations. Think: Push buttons and turn dials that feel purposeful, participatory and nostalgic.

But let’s push pause for a moment, and look back at one place where the trend bubbled up. Reddit’s Grand-E...


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