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The final day of the Bologna Lab consisted of a workshop for participants to plan their return strategy, helping them plan how they will bring the inspiration found over the past four days back to their cinemas as practical, easy to implement ideas. The Europa Cinemas Team also presented further support available for Network members including Next/Change and the LUX A...

Day 4 of the Lab took a proactive approach collaboration between exhibitors and distributors. A sometimes productive, sometimes fraught relationship, the morning session focused on understanding distributor approaches and collaborative potential. Following a fruitful discussion, the focus shifted to brand identity and renewed marketing strategies for a new era of inte...

Day 3 of the Bologna Lab picked up where Day 2 left off. With young audiences still in mind, the morning session focused on the success and significance of classic and repertory films in creating opportunities for interactive marketing and engagement, and in bringing multi-generational audiences to the big screen. The afternoon sessions then addressed the more challen...

Day 2 of the Lab addressed one of the biggest and most important challenges for exhibitors: young audiences. Segmenting the broad category into three age groups: 3-10, 10-17 and 18-25, exhibitors presented the myriad ways in which they are engaging with young generations. From educational materials to eventisation, keeping cinema-going alive for the future involves re...

The first day of the Bologna Audience Development and Innovation Lab began as any archive, classic and repertory film festival should: with reflections on the past. As Il Cinema Ritrovato celebrates its 40th anniversary, Europa Cinemas celebrates its 20th edition of the Bologna Lab. Two very important celebrations that remind us of how we must continue to reflect on o...