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“We do not rise to the level of our goals, we fall to the level of our systems.” — James Clear, Atomic Habits

Let’s be honest — most lawyers know what they should be doing to build their books of business.They’ve read the articles, attended the CLEs, maybe even hired a coach (hi ?).

But knowing isn’t doing.

The truth? Big, sweep...


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Let’s get something straight: marketing and rainmaking are not the same thing.

This is where a lot of attorneys — especially at midmarket and larger firms — go wrong. They think if they publish a few articles, pos...


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Who are your ideal clients?

Now here’s the real question:

Do your colleagues even know that?

In mid-market and large firms, I can’t tell you how many times I’ve heard an attorney sigh and say, ...


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Every May for the past few years, there has been an annual Well-Being in Law Week. But wellness for lawyers – mental and physical health – should not be reduced to one week a year. As we approach one of the most stressful times of the ye...


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When you hear “soft skills” as a lawyer, do you think they are airy-fairy, woo-woo abilities that don’t apply to you?

Well, buckle up, because not only do they apply, but they’re about to become your secret weapon in the legal world of tomorrow.

As AI continues to grow and flex its digital muscles, it’s going to start muscling in on tasks that w...


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