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What’s the point of saying something if you don’t know who you’re talking to? If your marketing is aimed at everyone, chances are it’s not speaking clearly enough to anyone.
This is where a good buyer persona comes in. It helps narrow the focus and gives your te...
AI in marketing is a hot topic, with a lot of unknowns. Front of mind are two questions: Will it replace us, and should we be relying on it more to drive key decisions when it comes to strategy? The short answer is no to both.
AI is fast, but not wiseAt Energise, we see AI as a powerful tool, but not a replacement for people. It’s great at processi...
Consistency – everyone talks about it, but few nail it. But for the brands that do achieve it, the benefits far outweigh the time and effort it takes to get there.
So, what do they do differently and how can you achieve the same for your brand? Rosina Webb, brand marketing extraordinaire and founder of Energise Marketing, takes a look.
Consistency is...