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Ever worry that your most important prospects might be slipping through the cracks?

While your business or consultancy might have leads coming in regularly, you might be struggling to follow up with them all.

At EmailTooltester, we struggled with this very problem for years. Finally switching from spreadsheets to a CRM made us realize how a structured sy...


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For years, SEO and affiliate revenue carried the business at EmailToolTester.

These monetization strategies worked really well… until Google updates, changing search behavior, and the rise of AI tools forced us to rethink a simple question:

If this revenue stream disappeared tomorrow, would the business survive?

That question led us to experiment...


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Ready to cancel your Mailchimp subscription? Whether you're looking for a more affordable option, different features, or simply a change in your email marketing strategy, there are a few things to consider before you hit that “cancel” button.

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Let’s face it, negotiating newsletter sponsorships one by one is a pain.

That is why I started looking into newsletter advertising marketplaces.

And soon I came across platforms like


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Free email template builders are genuinely useful, but they are not all generous in the same way. Some tools offer full email design freedom but limit how many email templates you can export. Others allow you to create and download email templates freely but restrict branding options, mobile controls, or advanced layout features.

To help you choose the best free email ...


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