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Legislative Counter-Strike: Lawmakers Move to Kill the "Subject Line Gold Rush”

As major brands like L’Oreal and Nike brace for billion-dollar settlements, the battleground over email marketing has shifted from the courtroom to the US state capitol. In the first weeks of January 2026, Washington lawmakers introduced a pair of companion bills – SB 5976 and HB 2274 – designed to effectively pull the rug out […]


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L’Oreal Faces 2026 Class Action Lawsuit Over Allegedly Misleading Email Marketing Practices

Another major brand faces Washington State litigation as email subject line scrutiny intensifies. Lancome lands in hot water over “Free Gift” Email Subject Lines. L’Oreal USA S/D Inc. is the latest retail giant to face a class action lawsuit over allegedly misleading email marketing. Plaintiffs are targeting the company’s Lancome brand for subject lines p...


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Halon Returns as Platinum Sponsor of Deliverability Summit 2026

Halon, a global leader in composable email infrastructure, is returning as a Platinum Sponsor and official event partner for Deliverability Summit 2026, taking place in Barcelona from 20–22 April 2026. This sponsorship underscores Halon’s ongoing commitment to advancing best practices and innovation in email deliverability, infrastructure, and security across the global email co...


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The Evolution and Legacy of CheetahMail: From Early Email Marketing Pioneer to Integration with Zeta Global

Discover the evolution of CheetahMail, an early email marketing pioneer whose legacy shaped decades of digital marketing innovation and strategy.


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When kindness lands like spam: A lesson from AI Agents

On Christmas Day 2025 (indeed of all days!), an AI agent decided to spread holiday cheer by sending unsolicited “appreciation” emails to programmers. When Rob Pike got one, he didn’t feel the kindness – he felt spammed. His angry Bluesky post went viral, and suddenly the email industry had a problem we need to talk […]


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