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Lululemon fined A$702,900 for sending 370,000 marketing emails without unsubscribe links
Australia’s ACMA rules order confirmations and shipping updates were commercial messages, because they contained promotions. Australian communications regulator ACMA has fined Lululemon A$702,900 (approximately US$460,000) for breaching the Spam Act 2003. Specifically for sending more than 370,000 emails between December 2024 and January 2025 without a functioning unsubscr...

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We Cleared the Debt. Now Let’s Build.
For the last two years, we have been running emailexpert in survival mode. Not visibly from the outside, we were busier than ever. Six in-person meetups and conferences across Europe in the past twelve months. A rebuilt platform. A proper newsletter and preference centre launching soon. A new CRM. The Deliverability Summit coming to La […]

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Authenticated infrastructure, failed identity: phishing sent via SendGrid and laundered through Google Groups
A recent phishing message targeting an emailexpert mailing list highlights a persistent problem in email security: authentication signals are frequently misunderstood. At first glance, the message appeared technically credible. It landed in our Gmail inbox. It arrived through legitimate infrastructure, passed SPF, carried DKIM signatures from trusted systems, and was delivered v...

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Trusted Platform Abuse Escalates: Scam Email Delivered via Xero Infrastructure Passes SPF, DKIM and DMARC
Days after researchers exposed abuse of Atlassian Jira Cloud to distribute investment scams from authenticated @atlassian.net addresses, a parallel campaign has emerged leveraging Xero’s email infrastructure. The observed message arrived from: Tesla [email protected] Authentication results: Delivery was immediate. Authentication was fully aligned. The se...

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Experian Acquires AtData, Expanding Email-Based Identity Capabilities
The team at Experian has announced the acquisition of AtData, adding established email intelligence capabilities to its global identity and fraud prevention portfolio. According to Experian, the acquisition expands its identity assets with more than 10 billion email addresses worldwide. By combining AtData’s real-time email verification and activity signals with Experian’s consu...

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