emailexpert

Omnivery has published The State of Email Bots 2026, a research report built on billions of production email events classified in real time between 2020 and mid 2026. Bot generated clicks on consumer B2C email have risen from roughly 2% in 2023 to roughly 16% in 2026, an eightfold increase. Opens fell to the machines […]

Lithuania changed its B2B email marketing rules earlier this year, removing the requirement for prior consent in qualifying direct marketing to legal entities. The amendment to Article 81 of Lithuania’s Law on Electronic Communications took effect on 22 April 2026, moving qualifying B2B electronic marketing from a consent-first approach to an opt-out model. Businesses can […]

A product launch is rarely sent to one clean, carefully maintained list. More often, the audience is stitched together at speed. Old waitlist sign-ups. Webinar registrants. Trial users. Leads from last year’s event. Contacts from a partner campaign. People who downloaded something six months ago and have not heard from you since. The brief usually […]

Google has quietly launched a programme that gives US political committees a route past Gmail’s spam filtering, weeks before the midterm elections. This is not satire. The Gmail Verified Sender Program is live on Google’s own help centre, announced with no blog post or press release. The New York Times first reported it on Tuesday, […]

Namecheap suffered a major service outage on Thursday 13 August after a cooling-system failure at the RadiusDC Phoenix data centre forced the company to take affected infrastructure offline. The outage disrupted Namecheap’s Private Email, hosting, EasyWP, DNS management and its own website. Services were restored progressively and Namecheap said the affected systems were fully o...