As the scorch of the summer gives way to cooler nights and paling foliage, the entire populace breathes a lot easier. Email marketers, for their part, can also be observed having a spring in their step during this time. Why? You see, fall heralds the arrival of Thanksgiving, Halloween, Oktoberfest, Cyber Monday, and Black Friday- basically occasions that invite people to pick up their shopping carts and give them a considerable whirl. 

So, to get customers in the right spirits, brands curate, with great gusto, dedicated fall season sales as well. And what do they do to publicize them? You probably guessed it: send out picture-perfect fall season email campaigns. Besides boosting the success of your fall sales, compelling fall email marketing campaigns also double up as warm-up agents for the slate of high-octane occasions that follow them. 

Now, the all-important question: What goes into formulating a winning fall email template? We answer this very question today by putting under the spotlight a host of stunning fall 

season email inspirations. Curious to see what’s in store? Dive right in!

1. Birch Living

Subject line: Save $400 with the Fall sale!

Image source

If at all you have any white space naysayers in your circle, you’ll be hard-pressed to find a better fall email template example than this one by Birch Living to prove them wrong. If you look carefully at this email body, it is not really conservative with the volume of its copy. However, despite that being the case, the template doesn’t look even remotely cluttered, thanks to the generous use of white space. 

Next, let’s divert our gazes to the email’s hero section, which Birch have curated in such a way that will definitely urge the reader to take a look at the rest of the email. Why? Because it contains the email’s most important information- the details of the sale. When such a compelling hook occupies your email’s hero section, the probability of your subscribers scrolling further to uncover supplementary details increases substantially. Although the email has few images, the ones used are of exceptionally high quality and give readers a proper idea of the products in store. 

Another thing that is worth admiring in this email is its single-column layout, which not only makes the template consumable and easy to navigate but also keeps it free from rendering issues such as shifting images, overflowing text, and overflowing columns that are pretty common with the multi-column layout. 

2. Eberjey

Subject line: New PJ’s For You

Image source

Wondering why minimalism continues to be such a dominating trend in the email design landscape after all these years? We are sure a single look at this fall season email by Eberjey will answer your questions. 

Crafted elegantly, this email, besides conveying the information in an extremely efficient manner, also packs an undeniable aesthetic punch. Notice how the color palette of the template has been cleverly selected to make it evocative of the very occasion that it is talking about. On account of the alluring art design of the product images, the brand’s offerings steal the email’s limelight (as they very rightfully should). In the email footer, one can clearly see the social media buttons, as well as the Unsubscribe and Update preferences link. 

Lastly,  this email contains one of the best fall email subject lines as well, courtesy of its noticeable emphasis on clarity. 

3. For Love & Lemons

Subject line: FL&L EDIT: Little Fall Dresses

Fall season translates to busy inboxes for email subscribers all over. In such a scenario, if you wish for your emails to get noticed, you must focus on delivering clarity via your subject lines itself, much like how For Love & Lemons has done over here. The moment this email arrives in your inbox, you instantly have an idea of what its contents hold simply by glancing at the subject line- crisp yet engaging; easily among the best fall email subject lines you’ll see. 

Now, let’s come to the email itself. Being a fashion brand, For Love & Lemons makes it a point to make a style statement with their email template curation as well. Every image added here has a personality of its own and looks as if it has been lifted straight from a top-notch fashion magazine. In the absence of such an artistic call, the email would have fallen flat on its face, given how visuals only form the lifeline of this particular template. To break the monotony of static visuals, the brand has thrown a couple of GIFs into the mix as well. 

Anyone who is looking for advice on how to advertise your products in your fall sale email campaigns need not look further than the work of art that the folks at For Love & Lemons have created over here!

4. Shinesty

Subject line: Up to 70% off

In the previous example, we mentioned the power lucid subject lines hold in promoting your email’s visibility.  Another powerful tool that is sure to make your campaigns stand out from the crowd is humor. And few emails out there exemplify this notion as brilliantly as this fall season email from Shinesty. 

The moment you open this email, a number of elements work in tandem to captivate your imagination. First off, there’s the sale declaration. Except, it is not just another line of text but one carrying a neon tinge. Talk about jazzing up! Next, there’s the hilarious illustration- a maple leaf that is, well…”fall”-ing. If that didn’t bring a smile to your face, geez, you are one tough customer, aren’t you! Then there’s the copy, utterly crisp and to the point, followed eventually by the witty CTA. 

So profuse is the delight which the hero section offers that the reader won’t even think twice before scrolling further. And as they do, they come across the various product sections. Here, every category has a memorable image, the price or the savings margin, and an extremely creative CTA. The email background is awash with the colors of the season, leveraged skillfully by the brand to create a highly distinct visual appeal. The informal nature of the email extends to its footer as well, where vital information regarding the sale is articulated in a manner that is playful yet perfectly coherent. 

5. FEED

Subject line: Fall back into your routine

Clever wordplay is not everyone’s cup of tea, but that doesn’t certainly apply to the folks at Feed! Yes, we are talking about that delightful subject line, a deserving entry into the best fall subject lines coven. Coming to the email, the hero section entices the subscriber with a sumptuous image of the product up for grabs and is replete with a CTA, enabling buyers to straightway busy themselves with browsing FEED’s fall collection without engaging with the remaining portion of the email. If you do, however, keep scrolling, you are certainly not to be disappointed, for a well-written copy ushers you into the different categories of products that the brand has in store. 

The presentation of every category is simple yet quite effective- name, image, and CTA. The overall layout is extremely pleasing to the eyes on account of an adherence to an ideal text-to-image ratio, as well as the mindful use of white space. The email footer conveys the brand’s mission statement to the readers, besides containing the social media and unsubscribe links. 

6. Birchbox

Subject line: Full-size samples in your box???

The most effective fall subject lines you’ll come across will manage to pique your curiosity regarding the email’s content. Understanding the fact that customers are bombarded by product suggestions by every other brand during the fall season, some brands make the conscious decision to present a selective pool to their buyers with the intention of accelerating their decision-making process. That’s exactly what you will observe in Birchbox’s fall season email over here. Even at that, the manner is extremely unfussy- a concise copy followed by the names and images of the products. 

Visually, the email template is rather minimalistic and does a wonderful job of according much of the template’s real estate, rightfully so, to the brand’s offerings. Both the CTA’s size as well as its color contribute to it being highly noticeable; yet another box ticked. In the email footer, observe how the unsubscribe link has been highlighted in a different shade to make it easier for the readers to spot it. 

7. Tone It Up

Subject line: Get ready for your fall challenge

One thing you will notice across most of the compelling fall newsletter subject lines is the smart use of emojis, just as Tone It Up has done over here.

When you are partnering up with an influencer for a particular brand campaign, it is always good to give your audience a decent idea regarding the same through your emails (before they eventually uncover more, either through your website or socials); this is precisely what you can notice in this fall email by Tone It Up. 

The hero section shows the subscribers who the influencer is before proceeding to more details regarding the program. Even though the template is rather text-heavy, judicious employment of line spacing and content organization keeps it from appearing cluttered. Additionally, the template’s single-column layout plays an important role in preserving its readability. 

8. Otherland

Subject line: *This* is what fall smells like

Typography, when done right, can elevate the visual appeal of your email by leaps and bounds. This fall email inspiration from Otherland bears perfect testimony to that. Here, bold typography is used to help the readers navigate the email with ease. In this template, the content has been arranged in a zigzag layout to foster improved readability. The product images used are of high quality, and the color of the email background aligns with the shades synonymous with fall.

Wrapping It Up

We hope the fall email inspirations shared above have left you buzzing with ideas aplenty. All that remains is for you to give them shape, giving rise to what we are absolutely sure will be thoroughly mesmerizing campaigns!

The post 8 Fall Season Email Inspirations to Help You Reap a Bountiful Harvest With Your Campaigns! appeared first on Email Uplers.

What is Generative AI?

Generative AI is a subset of artificial intelligence, a broad field of computer science that focuses on creating intelligent robots that can carry out tasks that traditionally require human intelligence. While there are many different approaches to AI, it is an interdisciplinary discipline, and recent developments in machine learning and deep learning, in particular, are causing a paradigm change in almost every area of the tech industry. 

It should be mentioned that the technology is not entirely new. Chatbots first used generative AI in the 1960s. However, generative AI could not produce convincingly authentic photos, videos, or sounds of actual people until the invention of generative adversarial networks, or GANs, in 2014. GANs are a sort of machine learning algorithm.

Generative AI from time to time:

Early iterations of generative AI required data submission via an API or some other laborious technique. Writing applications in languages like Python required developers to get familiar with specialized tools.

Now, leaders in generative AI are creating improved user interfaces that enable you to express a request in straightforward words. Following a first reaction, you can further tailor the outcomes by letting us know the tone, fashion, and other characteristics you want the content to portray.

Some Generative AIs:

• Google’s Bard
• Microsoft’s Bing
• Open AI’s ChatGPT
• Apple’s AppleGPT (Yet to come)

Can Generative AI help you with Email Coding?

Generative AI systems can be used to generate email codes. However, the user’s expertise and the instructions they enter continue to impact that code’s accuracy and trustworthiness significantly. AI cannot read designs (PSD, Figma, In Design, Illustrator, PDF, etc.); it can only assist with instructions. 

Various ways AI is being used in Email Marketing:

• Optimizing subject lines and more
• Sending emails at the right time
• Writing relevant content for segmentation
• Perfecting email personalization
• Automating e-commerce emails 
• Replying to customer emails

How much time would an email developer save?

Reliability and accuracy are the questions: You’ll spend more time conducting quality assurance and fixing code than you would if you just did it yourself from scratch.  However, we can still see the use of AI in very specific areas, such as generating alt text for images in emails.

AI email development tools could help shorten the time spent on tedious, repetitive coding tasks. However, implementing a “component-driven email design system” is a more practical strategy for increasing productivity. In the future, educating AI on your design system could be a practical solution that reduces duplication of effort, fosters consistency, and enables non-coders to make email requests.

Component-driven email design system

Components: Components are reusable blocks of code that support particular use cases and allow you to switch between various styles for various brands quickly. The main distinction between components and code snippets or partials for email development is that if you modify a component, the changes are immediately reflected in all emails containing that component.

Email components could include:

• Headers
• Footers
• Buttons
• Rows
• Columns (for different layouts)
• Image placeholders

Tools for a component-driven email design system:

• Figma
• MJML
• Maizzle

Will AI in email be used for good or for bad?

There is no question that email AI has the potential to be both beneficial and harmful. The real question is how you and your business plan to use it. Avoid letting speed and cupidity impair your judgment. Consider how AI can improve email as you proceed slowly.

Are we developing machines/bots that will replace us at work?

Artificial intelligence is still very much in its infancy as it pertains to our daily lives. It will most likely become faster, smarter, and more sophisticated. 

Other email marketing skills have not become obsolete due to existing technology. A brand may use a drag-and-drop email editor, but if they truly want to deliver a distinctive campaign, they will require better coding skills than ChatGPT.

Experience with coding and the capacity to think creatively and experimentally will always be highly valued. It’s still too early to say whether AI will ever replace programmers. It’s best to consider AI as merely another tool to assist you in your work for the time being.

How Generative AI Systems are Changing Email Marketing?

1. Generative AI tools like ChatGPT create new content using substantial datasets and intricate algorithms. Generic artificial intelligence (GAI) could be applied to email marketing to generate subject line suggestions, write email copy, and even attempt to code emails.

2. Images, audio, and video are also produced using generative AI. And the technology can do it at incredible speeds.

3. You can ask it questions, and it will respond with original answers and not just paraphrases of other cited sources you can click through to read. It produces ‘original’ solutions. 

4. It understands ten languages, remembers your conversations, and picks up new information when you give feedback.

Benefits of generative AI:

1. One of AI’s biggest and most cited advantages is its 24/7 availability.
2. Reducing the effort of responding to emails.
3. AI not only works continuously, it scales almost infinitely.
4. Improved accuracy and reduced rate of error
5. Summarizing complex information into a coherent narrative.
6. Performs mundane and repetitive tasks.

Limitations of generative AI:

1. It does not always identify the source of content.
2. It can be challenging to assess the bias of original sources.
3. Skill loss in humans.
4. Quality and reliability issues.
5. Results can gloss over bias and prejudice.

Conclusion 

Generative AI can be a game-changer for email marketing, but it also requires responsibility and caution from email marketers. We hope this blog has given you some insights into generative AI and its impact on email marketing. We at Email Uplers offer end-to-end email marketing solutions for your brand at minimum TAT and hassle-free delivery. Do drop by to say hi! 

The post Generative AI & Email Marketing ~ Unveiling A Powerful Combination of Better Returns appeared first on Email Uplers.

In 2022, I connected for work purposes with a budding AI scientist over LinkedIn. Unfortunately, she is never quite active on the platform. But I did have her email address, so I shot off an introductory message on Gmail. She sent me a courteous reply, and closed with the following line:

I prefer Telegram, but WhatsApp works too. Having a conversation over email is sooooo 2010-esque.

The moral of the story? Email is underrated. Of course, that’s generally speaking. But why? Notwithstanding the building celebrity of AI email marketing, why is email viewed in such a light? 

Chad S. White, Head of Research at Oracle Marketing Consulting, and the celebrated author of five books on email marketing, holds the tech giants responsible for the general underestimation of email:

“…lots of very wealthy companies like to position their service or tool as email-killers—most famously, Facebook and Slack, but plenty of others, too. They say email is old, outdated, and hasn’t evolved to meet the needs of today’s consumers, especially the youngest ones. And there’s really no one to defend email, because it’s an open platform…”

White contends that the very wealthy companies are wrong. Indeed, email is the single most productive marketing channel in terms of revenue generation alone. Today, with AI thrown in the mix, email is, and should be, any informed marketer’s first pick. 

In this guide, we take an exhaustive look at AI email marketing, eyeing as we do its many facets relative to copy, design, workflows, and analytics. Let’s roll! 

• Understanding AI In Email Marketing
• How To Use AI In Email Marketing?
• AI For Copy: Email Body, Subject Line
• AI For Design: Templates And Coding
• AI For List Segmentation
• AI For Deliverability Testing
• AI For Hyper Personalization
• AI For Send Time Optimization
• AI For Email Analytics
• The Future Of Email Marketing With AI
• Wrapping Up!

Understanding AI In Email Marketing

Artificial intelligence simulates natural/human intelligence. One of the fundamental characteristics of human intelligence is pattern recognition. Our minds are designed to convert random inputs to ordered, coherent outputs. That’s how we make sense of the world around us, by formulating plausible narratives.

That’s exactly what AI, generally considered, does as well. 

An AI system assimilates trained data, analyzes the data to identify patterns, and uses those patterns to make decisions. That’s what ‘intelligence’ is primarily about – converting sound to music, so to speak, by identifying patterns within an entropic swirl of information. 

How does that work out in the context of email marketing? 

Let’s take one aspect of email marketing: email list segmentation. As we know, segmentation is the process of breaking up a list of subscribers according to their behavior, interests, and motivations. 

Manual segmentation is time-consuming as it may take months to comb through large, complex data sets, squinting for meaningful, actionable patterns. It is also highly error-prone. Equally, as your email list grows, you would need to design a separate model every time to handle the increase. 

To manage all this, you may need to hire a skilled data scientist, thereby incurring additional costs (freelance data scientists may charge up to $2000 per project), without necessarily being anywhere close to increased productivity and accuracy. 

Enter AI-based email marketing, which streamlines the segmentation process thus:

• Pattern recognition: Pattern recognition consists in clustering data points according to information derived from past representations. AI uses machine learning (ML) to identify patterns in customer data, and creates highly targeted, hyper personalized segments.
  
• Data management: Data is always changing. The emails you want to send out should be tailored to variations, such as change in subscriber email address, engagement patterns, shopping habits, etc. ML models handle and incorporate evolving data, continually validating and updating it to minimize errors, and to flush out obsolete customer intel.
  
• Automation: With the help of email marketing automation services, you can easily create email workflows, and set up automated triggers to reach out to the right segment with the right message at the right time. Marketers no longer need to hire expensive data analysts to help them deal with data.

That’s one small instance of how AI in email marketing helps marketers make efficient, accurate data-driven decisions. Let’s take a detailed look at a few more. 

How To Use AI In Email Marketing?

AI For Copy: Email Body, Subject Line

Generative AI tools such as Copy.ai, ChatGPT, Writesonic, etc. are some of the most popular copywriting tools at the moment. With varying degrees of sophistication, all these tools generate text according to user prompts. 

This is known as prompt engineering, or AI whispering. The more specific the prompt, the more granular the response. 

Here’s an example of a welcome email on Copy.ai. 

Needless to say, this is a brilliant output. However, there are limitations. For one thing, the copy is too long and dense. It’s also repetitive in parts. It lacks differentiation since it is not trained on new data, Get-Set-Grub being outside the database.   

The point of using the tool is that it gives a strong head start to the writing process. The right framework has been generated, and the copy can be tweaked to satisfaction. As far as differentiation is concerned, it’s usually more of a manual endeavor that is dependent on a keen, instinctive understanding of your brand. 

But you can, if you want to, add your brand voice on Copy.ai. The tool articulates the brand voice on the basis of a 50-500-word article, blog post, or mission statement of a brand. You can save the brand voice, and ask Copy.ai in any future prompt to generate a brand voice-optimized text. 

We fed the tool a 50-word mission statement of an email design service, and here’s how Copy.ai analyzed the brand voice. Next, you save the analysis, and integrate it into your future prompts. 

Let’s consider another copywriting tool, Writesonic. We provided the same input, and here’s what the tool came up with. 

The similarities are obvious. But, compared to Copy.ai’s response, this is shorter and simpler. The paragraphs are no longer than three lines, so there’s ample white space to provide visual relief to the user. Note also the sparse use of emoticons. Of course, the copy must be edited and made more human, personalized, and distinctive. 

Like the email body, you can also generate instant AI email subject lines. Consider the following list of Labor Day subject lines generated by ChatGPT 3.5 according to this instruction: “Compose 10 subject lines for a Labor Day email. Style: informal, funny. Keep your subject lines short, and to the point.”

Points To Remember:

• Be highly specific: Make sure your prompts are specific, elaborate, and contextually-relevant. The more specific your prompt, the better the response. (Refer again to the prompt that generated these AI email subject lines.)
  
• Converse, don’t command: Maintain a conversational tone, instead of feeding concise commands. Also, avoid using jargon, slang, and convoluted sentences.
  
• Don’t give up: Even after feeding highly specific instructions, the AI tool may not generate a satisfactory response. In that case, continue chatting with the tool, and try to coax more information out of it. You will notice that as the context develops, the responses become more granular, and relevant.
  
• Always fact-check: Remember that AI does not always generate factual responses. ChatGPT 3.5, for instance, does not have an updated database. In general too, don’t rely on AI for stats, figures, and graphs.
  
• Always edit: Don’t rest on AI-generated responses. Keep tweaking each response, and make it as distinctive and human as possible. 

AI For Design: Templates And Coding

AI-powered email marketing platforms like Sarbacane, MidJourney, Colormind, Postcards, etc. can generate beautiful email templates in no time. 

You don’t need coding skills to design your templates. The tools come equipped with a variety of pre-designed, customizable, and device-optimized templates for all kinds of emails. Take a look at the following Grandparent’ Day email template generated by Sarbacane. 

This email template is almost perfect. One of the cooler things about Sarbacane is that it generates templates on the basis of your website design. All you need to do is enter your website URL, and the tool will come up with brand-consistent templates. 

The tool is particularly useful for those who don’t have a team of designers at their disposal. It can also help expert designers to quickly get past the sluggish, preparatory phase, and jump straight into action. 
Let’s consider another AI-powered email marketing platform, Mailchimp. The following template from Alps & Meters was built using Mailchimp’s drag-and-drop email editor.

Image source

“The drag-and-drop feature allows us to quickly and easily rearrange different elements in the email,” says Nick Sapia, Chief Digital Officer at Alps & Meters. “We do a lot of experimentation to find what format works best, and once we find that, we save those as a template and we then can easily edit it from there.”

Designing custom email templates has never been easier. But as usual, AI works best under the guidance of trained users. In the case of design as well, domain experts will be more successful handling these tools. 

Points To Remember:

• Plan your rows: Depending on how much information you want to include in your email, plan how many rows you’d need in the template. The header and the footer will have one row each. The body may have many sections, which in turn may have many sub rows.
  
• Plan your columns: Determine how many columns you need for every row. Again, this depends on the complexity of your email. Take one more look at Alps & Meters’ template: the text and image section toward the end is divided into two columns. 
  
• Crop images: Make sure your logo and icons are cropped as closely to the border of the template as possible. Don’t keep any white space around your logo; you want it placed precisely where you need it placed. Any extra padding will create placement problems.
  
• Adjust padding: Finally, adjust the spacing between the content blocks, rows, and columns. Remember also to device-optimize the padding. Mobile padding will be different from desktop padding. 

AI For List Segmentation

Before the advent of AI, you could segment your contacts on the basis of demographics, time zone, contact details, and shared interests. However, in order to truly engage with your subscribers, you need more granular segmentation, so your emails can be tailored to dynamic personas, instead of static, lapsed ones. 

With the help of AI email marketing tools, you can have access to complex behavioral data, and create highly granular segments. 

Tools like Emarsys do predictive segmentation, so you can build campaigns on the basis of what your customer is likely to do next in their journey along the sales funnel. 

Emarsys offers a number of AI segment templates, such as predictive email engagement, predictive web engagement, predictive life cycle segments for customers and for leads, and predictive revenue. 

You can create relational segments, AI segments, web behavior segments, mobile engagement segments, and loyalty segments. Here is an illustration of AI segmentation in action. 

As you can see, the segment is named “Likely to engage – Email”. The template used is that of email engagement. 

Now you know which of your leads are most likely to engage, so you can tailor your emails to those leads, and maximize the chances of engagement, and eventually, conversion.

Points To Remember:

• Set a clear objective: Do you want to improve targeting precision? Increase conversions? Boost engagement? Enhance customer satisfaction?
  
• Collect quality customer intel: AI-driven segmentation thrives on quality data. Collect demographic, behavioral, and psychographic data in order to create highly personalized segments.
  
• Test your strategy: AI segmentation is not a one-time process. Data is on the move constantly. Test your segmentation strategy with different variables and segment objectives. 

AI For Deliverability Testing

Did you know that 11.1% of all emails never reach the inbox due to deliverability issues? Again, in 2020, 47.3% of emails sent during September were reported as spam. 

Deliverability continues to be a thorn in the side of email marketing. Fortunately, with the help of AI email marketing tools, the thorn can be successfully plucked. 

Take, for example, a tool like Unspam. Unspam notifies you if and when your IP address or domain name has been blacklisted, enabling prompt troubleshooting. It provides accessibility checks, so you know whether or not everyone can read your email. 

The tool also allows you to check for broken links in your email, so as to minimize spamming. The reverse DNS feature verifies your IP address in order to prevent it from getting blocked by ESPs. You can also verify your domain’s DMARC record. 

Here’s a sneak peek into how it looks in action. 

This is as granular as it can get. Depending on the status of each variable, you can troubleshoot any underlying bugs in your email, and ensure foolproof delivery. 

Points To Remember:

• Maintain list health: Before sending out your emails, make sure the email addresses on your contact list are active. AI-based tools like Neverbounce and Million Verifier can help you with that.
  
• Avoid spammy subject lines: Spam filters are highly sensitive to email subject lines. Consider dropping spammy words and phrases like ‘Free’, ‘Buy Now’, etc. Don’t overuse emoticons. Don’t write a subject line in All Caps. In the above example, you can see how Unspam has flagged the subject line.
  
• Include an ‘Unsubscribe’ option: Failing to include opt-out and unsubscribe links is punishable by law. The CAN-SPAM act requires companies to include “a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future.”

AI For Hyper Personalization

Personalization is old; hyper personalization is the new mantra. 

Hyper personalization allows marketers to integrate physical and digital channels through which a customer may interact with a brand. Their online behavioral data can be used to make personalized recommendations when they visit the store, and vice-versa. 

This will gradually translate into greater engagement, loyalty, and voluntary brand advocacy. 

With the help of AI, marketers can now use real-time customer data and advanced analytics to deliver highly targeted emails to customers. 

AI-based email marketing platforms like Optimove and Zeta Global can help you with that. From personalized and relationship marketing to personalized retargeting and real-time marketing, these AI-powered platforms are a veritable gold mine for brands looking to reinforce customer-led marketing.  

Zeta Global, for instance, is an omnichannel marketing platform that uses real-time customer intel to deliver hyper personalized experiences. 

The tool gives marketers access to rich user profiles replete with behavioral data, psychographic data, customer tendencies, motivations, interests, etc. Here’s an illustration of the same.

Points To Remember:

• Intelligent data collection: Given the extent to which AI platforms can “know” a user, it may be difficult to collect truly valuable data. Marketers should determine how far they need to know their customers, because for AI, the sky’s the limit. 
  
  So, instead of plunging headlong into complex data, identify your goals first. What are the questions you’re trying to answer? What issues are you troubleshooting? What solutions are you looking for? Having a crystal clear objective will help you extract valuable insights from your data.

• Personalized, not creepy: Personalization should never feel creepy or invasive. Marketers are often tempted to act on sensitive data, assuming that personalization is infinitely proportional to customer satisfaction. 
  
  The point of leveraging customer data is ultimately to create value for your customers. No matter how much you love data, as a marketer, your goal is to create and deliver value, and encourage a win-win situation for both seller and buyer.
  
  “Understanding who your customers are and what motivates them is what allows you to build a relationship and generate action. It enables you to migrate away from a generalized batch-and-blast approach to become hyper-individualized in your communication. Talking to them and not at them can make all the difference in your comms strategy,” says Caroline Droessler, email expert, Senior Director of Strategy at Zeta. 

AI For Send Time Optimization

Designing an email is only half the job. If it fails to reach the customer at the right time, it’s of no real use. 

So, what’s the best time to send an email? The jury is still out. In an age of hyper personalization, no generic answer will do. Indeed, the question can’t be answered, given that every subscriber is unique, and has their distinct engagement sessions. 

Without AI, all you have is your customer’s time zone and location data from their IP address.

However, your customer may not always check their inbox at the same time and from the same location every day. What if they’re abroad, and their time zone has shifted? Remember, once a user has subscribed to your newsletter, their time zone can’t be changed. 

For maximum engagement, you need to deliver each email at each subscriber’s personalized send time. At the same time, since your email will pass through spam filters, you need to make sure that there is minimum discrepancy between send time and delivery time. 

This is only possible with the help of AI. One of the most popular AI marketing automation platforms for send time optimization is Seventh Sense.

Seventh Sense works with Marketo to help businesses maximize engagement and deliverability by optimizing send times. 

First, Seventh Sense analyzes data in your Marketo instance on the basis of which the platform builds rich engagement profiles for every subscriber. Then, Seventh Sense uses machine learning to predict with great accuracy at what time a subscriber is most likely to engage. 

Seventh Sense is time zone-independent. With the help of AI and machine learning, the platform can deliver emails at the right time and at scale. Here’s another instance of Seventh Sense in action. In this case, the platform has been integrated into HubSpot’s CRM. 

Points To Remember:

• Prioritize accuracy: You want to send out emails to each subscriber at their time. Choose a platform that ensures maximum accuracy. 
  
  Of course, you can’t select the right platform without first trying dozens of them. We recommend going through reviews in order to make the right choice. 

• Pricing models: Tools using AI for email marketing are all differently priced. The prices vary according to the list size. For instance, for a list size of 0-1000 contacts, the average cost would be around $18 per month. For over 100K contacts, it may shoot up to around $420 per month. 
  
  Make sure to factor in your company’s budget while choosing an AI marketing automation platform. 

• User-friendliness: How user-friendly is an email marketing platform? Choose a platform that gives you maximum flexibility. It should be easy to use, convenient, and intuitive. 

AI For Email Analytics

The importance of analytics in email marketing cannot be overstated. 

Instead of relying on guesswork, AI-driven email analytics helps marketers make solid, data-driven decisions. The analytics dashboard is where you measure the performance of your campaigns, and according to data-driven insights, make necessary tweaks in your strategy. 

The benefits of analytics include improved targeting, better personalization, finer customer understanding, and eventually, higher ROI. 

AI platforms like Constant Connect, HubSpot, and Sprinklr provide excellent analytics and reporting. For instance, Sprinkler’s AI-powered Smart Insights feature helps marketers extract valuable insights from complex, unstructured data. Here’s an example of the same.

Sprinklr’s analytics tool comes equipped with over 7500 pre-configured queries to reduce the time spent in extracting insights. The platform has a list of curated queries gathered from social listening. 

So if you are not sure what exactly you must look for in your data, Sprinklr will provide you with the most relevant, pre-selected insights, giving you a head start. 

Mailchimp is another email marketing platform that’s great for analytics. You can track the number of emails sent, open rate, click rate, click per unique opens, unsubscribe rate, revenue, average order revenue, order rate, etc. 

You can also compare emails over time graphs, and view detailed email performance. You can have access to custom reports to get more information about the emails you sent. 

Points To Remember:

• Choose the right email marketing platform: It is important to remember that not all email analytics tools have the same degree of functionality. 
  
  Litmus’ email analytics, for example, has certain limitations. It can’t track subscribers who have disabled images on their email. For subscribers who use web-based email clients, Litmus can’t track when a particular recipient has stopped viewing an email. 

• Track the right metrics: Advanced analytics gives users highly granular data. But you may not need to track everything. 
  
  So, choose the right KPIs to track. In email marketing, these would include open rate, list growth rate, bounce rate, click through rate, conversion rate, and the number of unsubscribes. 

• Optimize your campaigns: Use the data to monitor and optimize your campaigns. The right email marketing platform can provide you with qualified, error-free campaign management services. 

The Future Of Email Marketing With AI

According to Statista, by 2025, email will see a whopping 4.6 billion users across the globe. 

In the past, we have seen the incredible stability of email amidst the rise and fall of many next-gen technologies. Notwithstanding the overarching dominance of so-called ‘email killers’, email has continued to thrive. And this trend is not going to shift anytime soon. 

“Email isn’t going anywhere. It’s going to continue being a primary broadcast channel for owned content. If anything, I could see it being even more important with the fall of social channels like Twitter,” says Karen Hopper, senior director, performance marketing, Bully Pulpit Interactive. 

Now, with the integration of AI into email, the digital marketing mix will continue to be defined by this one channel. According to Selzy, 50.7% of users prefer AI to non-AI approaches in marketing via email. 

As we have been seeing in this post, AI-based email marketing is multidimensional, attending to the different aspects of marketing, from personalization and segmentation to deliverability and reporting. AI tools will only get stronger, and more mature with time. 

Since email marketing is not likely to disappear from the scene, it remains to be seen how future AI integrations will transform the use of email in marketing, especially in relation to personalization, and user engagement. Here’s how Hillel Berg, email marketing expert, and founder of Hillel Berg Email Marketing, sees it:

“As AI technology advances, such personalization will likely become even more sophisticated, potentially diminishing its initial impact. Consequently, brands will need to explore novel ways to stand out in crowded inboxes if ultra-personalization becomes the standard.”

Wrapping Up!

Email marketing with AI is a revolutionary approach to connecting with and engaging customers. As AI continues to evolve, email marketing will grow in lockstep with it. 

If you think we’ve missed anything related to the use of AI in email marketing, let us know in the comments below. 

The post The Ultimate Guide To Using AI In Email Marketing appeared first on Email Uplers.

In 2018, Rakuten Overdrive, one of the leading online reading platforms for schools and libraries across the world, began to use Salesforce Marketing Cloud and Google Analytics 360 jointly, with a view to enhance customer satisfaction. Here’s what Rakuten Overdrive’s Manager of Business Systems and Analytics Christopher Moody says:

“We can now view Marketing Cloud and Analytics 360 data in one place, which allows us to see how librarians are experiencing our communications, and how they are navigating throughout their entire journey from opening an email to going to our website.”

“That’s where we start seeing real, meaningful conversions and not just clicks. The integration is a big game-changer for us as we continue to improve customer satisfaction and focus on meeting the needs of our partners and patrons.”

Clearly, integrations such as these are no longer just a smart alternative, but a non-negotiable component of business operations that are aimed at delivering real value to customers. 

Before we push the brass tacks, a brief overview of GA4-Salesforce integration should be helpful. (Note that Google Analytics 360 differs from Google Analytics 4 in that the former is a paid add-on, and offers more advanced reporting and analysis compared to Google Analytics 4 Standard.)

Introduction To The GA4-Marketing Cloud Integration

By integrating Salesforce Marketing Cloud and GA4 you are basically sharing campaign data with Google Analytics. You add UTM tags to campaign links within the Marketing Cloud, and then extract reports from the Google Analytics API to evaluate the performance of your campaigns. 

Google Analytics integration with Salesforce Marketing Cloud enables you to track and analyze journey activity through your GA4 account without needing to rely on any external tech support. 

(It is important to note that following the changes made to GA4 Data API on January 12, 2023, no campaign data prior to November 1, 2022 can be accessed through GA4-Marketing Cloud reporting integration. You can view the affected data by creating reports in GA using these dimensions.)

If you are a Google Analytics Free user, you can access sampled reports about customer interactions. If you are a Google Analytics 360 user, you can access unsampled reports, and act on the unsampled data provided by Google and Salesforce. 

By using the Google Analytics 360 entry point, you can market to customers in your audiences in Salesforce’s Journey Builder.  

How Do Google Analytics 4 And Marketing Cloud Complement One Another?

Google Analytics-Salesforce integration gives you a 360-degree view of how your email campaigns are performing through extensive data tracking and analysis. 

Email engagement and conversion data from Google Analytics is brought directly to Marketing Cloud, which allows you to analyze your top-performing content, whereas, by using Marketing Cloud, you can create personalized target groups within Google Analytics in order to provide more tailored advertisements to your audience.

Suppose a user clicks through to your website from a Marketing Cloud campaign. Google Analytics automatically identifies and stores the Marketing Cloud Subscriber ID with the rest of your first-party data in Analytics. 

Similarly, audiences created within Analytics and transferred to Marketing Cloud appear in the latter as a list of Subscriber IDs.  

Now let’s consider the five ways how Google Analytics and Salesforce together open the door to increased conversions.

1. Goal-directed Marketing

Google Analytics goal metrics are gathered in the Journey Analytics dashboard, enabling marketers to view and analyze their marketing strategy. 

From knowing how long a user spends time on your website to the number of pages viewed per session, as well as the amount of traffic generated by Marketing Cloud campaigns, you can track how each journey contributes to your marketing efforts.  

2. Delivery And Engagement

Google Analytics email/SMS delivery and engagement metrics can be viewed in the Journey Analytics dashboard. You can monitor the journey of a subscriber from SMS to email to website by using metrics like delivery rate, unique open rate, unique click rate, etc. 

To integrate Google Analytics with Salesforce also means that you can track a subscriber’s online behavior through metrics like page views, bounce rate, goal completion, conversion rate, etc. 

3. Conversion Rate Analysis

Google Analytics conversion parameters, such as transaction ID, affiliation, revenue, shipping, and tax, are aggregated in the Journey Analytics dashboard. 

Google Analytics provides standard reports on product performance, sales performance, transactions, and time to purchase. Based on the data generated by standard reports, you get to know how well your products sell, the revenue per transaction, the time taken by a customer to make a purchase, and so on. 

4. Traffic Overview

Google Analytics site usage metrics are aggregated in the Journey Analytics dashboard. 

By joining Google Analytics with Salesforce, you can view how many users visited your website through a link in a Marketing Cloud email, and how they interacted with the interface, the number of pages they viewed, and how soon they abandoned browsing your website. 

5. Views And Engagement Data

With the help of views and engagement data, which are aggregated in the Journey Analytics dashboard, you can find out which type of marketing content is reaching and making an impact on your subscribers. 

The page/screen views on the Journey Analytics dashboard shows you the most visited web pages. Similarly, the engagement data on the dashboard helps you to understand customer engagement with email, SMS, and push notifications. 

Steps To Integrate Marketing Cloud With Google Analytics 4

Follow these steps to implement Google Analytics integration with Salesforce. 

1. Link GA And Marketing Cloud Accounts

• Go to Marketing Cloud Setup, click on Apps, and select Google Analytics Integration.
  
• Select Link Account in the Data Access Setting section.
  
• Enter the name of the GA account, then click Next.
  
• Now enter your password, then click Next.
  
• Select Allow to grant Google Analytics access to Marketing Cloud.
  

2. Select Google Analytics Views

• Go to Setup, click on Apps, and select Google Analytics Integration.
  
• Click on the Select Views option in the Integration section.
  
• Add the properties and views you wish to add to your Journey Builder dashboards.
   
• Save your changes, and click Update.

3. UTM Parameters

It is important to note that not all UTM parameters are tracked by the Google-Salesforce integration. 

The following are the UTM parameters that can be tracked: 

• Campaign Source (utm_source)
• Campaign Name (utm_name)
• Campaign Medium (utm_medium)
• Campaign Term (utm_term)
• Campaign Content (utm_content)
• Campaign ID (utm_id)
• Subscriber ID (sfmc_id)
• Activity ID (sfmc_activityid)

You can also take a look at Google’s Custom Campaign parameters.

4. Configure GA Integration User Permission

• First, you need to assign a role and permissions to the Marketing Cloud user.
  
• Navigate to Marketing Cloud Setup, click on Apps, then select Google Analytics integration.
  
• Select View Only option to allow view only permissions to the concerned accounts. 
  
• Save changes.

Closing Thoughts

Google Analytics-Marketing Cloud integration enables you to monitor email campaigns by accessing rich data on Marketing Cloud and Google Analytics. The setup is not particularly hard, since you don’t need to create any new fields, or design any new workflows. 

Having completed the setup, consider running a test journey in Marketing Cloud to make sure that the integration works. If the integration is successful, you can view Goal Completion and Site Usage data on the Journey Analytics dashboard. 

The post It Takes Two: 5 Ways How GA4 Integration With Marketing Cloud Can Jack Up Your Conversions appeared first on Email Uplers.

As a business, the greatest sales pitch for your offerings that you have in your armory is not one that’s been crafted by your most competent and decorated salesperson but rather a glowing customer testimonial or an online review; no jury’s out on that. 

When it comes to adding a product to their shopping carts, very few things are as encouraging for a customer as an endorsement from a fellow customer. In today’s digital environment, where authenticity can be hard to locate, buyers, more often than not, rely on the actions and behavior of their own ilk to inform their own. And savvy email marketers are not unwise to this in the slightest. 

That’s why, these days, immense emphasis is placed on winning the trust and confidence of prospective buyers by incorporating social proof in email marketing campaigns. The term, coined by Robert Cialdini in his 1984 bestseller, “Influence: The Psychology of Persuasion,” is now a fixed entry in the marketing playbooks of every single business out there. 

If you wish for your email marketing campaigns to be a notch above your competitors, learning to leverage social proof artfully is a must; that much goes without saying. Not very sure about the contours of this land? Fret not; we are here to help! In this blog, we explain how to use social proof in marketing in a way that will surely help your campaigns stand out from the crowd. Ready to uncover it all? Let’s go!

Why Social Proof? A Tale of Numbers

The best way to assess the credibility of an argument is to view it in the context of numbers that substantiate it- this is a philosophy that we firmly believe in and that largely informs the manner in which we present information to our readers.

Staying true to our habits, thus, here’s presenting a few compelling statistics to drive home the significance of using social proof.

• Social proof plays a pivotal role in influencing the opinions of prospective buyers about your business. As many as 98% (yes, really) of consumers read online reviews to assess local businesses. 
• Prior to making a purchase decision, the average buyer goes through 10 online reviews. In a similar vein, approximately 87% of buying decisions begin with research conducted online. Safe to say, thus, that if your customers aren’t writing favorable things about you online, your traffic and conversions can take a significant hit.
• When it comes to social proof, both quality and quantity play a role. Having quality reviews for a product is swell, of course, but if the volume of such reviews is high, it can augur extremely well for you. Studies show that if a product has 50 or more reviews, it can boost your conversion rate by 4.6%
• Incorporating social proof in emails, websites, and landing pages is a given, of course. But, there’s one more area where they can greatly benefit you- ads. Ads featuring reviews not only witness a 4x higher click-through rate but also a 50% reduction in cost per click as well as cost per acquisition.
• 92% of people will accept a recommendation from a peer. Frankly, that’s not very surprising. What might come across as fascinating is the fact that 70% of people engage seriously with the recommendations and opinions of a buyer who might be an absolute stranger to them.
• After coming across a positive review of a business, 50% of consumers go ahead with checking out its website. So, never hesitate before publishing any and all praise you get from your customers!

Different Ways of Including Social Proof in Emails

Now that we are well aware of the significance of social proof, let us take a look at how to use social proof in marketing campaigns. 

Customer Reviews

We’ll start with the type of social proof email marketing that most of us are familiar with and which is just as effective as any of the other entries that will find a mention in this section. Plain ol’ customer reviews might be simple in appearance, but they can do wonders towards incentivizing your email subscribers. 

A product that comes with a host of 5-star reviews becomes pretty irresistible for the buyer. And while crafting such an email, if your design language happens to be as on fleek as this social proof email example from Drunk Elephant over here, you can be highly sure of your subscribers clicking on that CTA button (extra marks here to the brand for that creative CTA as well!)

Sometimes, brands get really creative with this format. An excellent case in point would be this social proof email by TUSHY.

There’s an obvious element of exaggeration to the customer reviews in this email; that’s what makes them so hilarious. And yet, they’ve been done tastefully enough not to come across as phony. As a reader, such an email is highly likely to succeed in disarming you and nudging you to take an interest in the products being talked about.

Buyer Stories

One element that can greatly elevate the appeal of reviews and testimonials is the presence of a personal touch. Take a look at this email from Fetching Fields, for instance.

Image source

In this social proof email marketing campaign, we don’t have a simple customer testimonial; we have a beautifully constructed narrative. It talks about the salient features of the product, sure, but it also hooks us by offering a personal insight into the life of the reviewer. Complementing the narrative is a set of curated pictures that are quite successful in tugging at every string of the heart (safe to say, we are speaking for everyone here, right?). 

Amidst your regular customer reviews that can tend to be a bit impersonal at times in their quest to speak singularly about the product in question, the best social proof email examples out there tend to use such stories come for they in as a breath of fresh air and are sure to capture the attention of your audience.

User-generated Content (UGC)

Customer-centricity is the way forward for brands in 2023. And what’s a better way of reinforcing this philosophy than to utilize user-generated content as social proof? When prospective customers come across photos of existing customers flaunting your products, their interest in your business will definitely take a leap.

But, to be able to do so, you first need to focus on collecting user-generated content. Below are a couple of ways that shed light on that.

• Launch a contest. Yes, it’s probably the most primitive method of gathering UGC, but such is its efficacy that it continues to be just as relevant. With social media, organizing contests has become even easier. 
• Request your buyers to share their feedback with you. Encourage them to delve into as much detail as possible regarding their experiences. Whatever their verdict, good or bad, it is only to your benefit. While positive reviews make for excellent social proof, the negative ones alert you to shortcomings in your workflow and give you the scope to fix them at the earliest. 

Expert Reviews

When an expert in your niche endorses your offerings, that lends indisputable credibility to your brand. So, making the effort to scout and approach such experts is always worth it. If people are eager to consider the recommendations of strangers (as mentioned above), just imagine how much more attention your products will garner when they receive a stamp of approval from a bonafide expert.

This social proof email from Aero is an ideal example of what we stated above. 

And so is this email by Eight Sleep.

Image source

On a related note, you can also consider practicing influencer marketing to broaden the reach and visibility of your offerings. Influencers excel at curating elaborate how-to guides and product tutorials to help your audience gain a deeper understanding of your offerings. Partnering up with influencers who are both passionate about your brand and have a respectable following can go a long way toward making you the talk of the town. 

Case Studies 

This approach works best for players operating in the B2B space. In this niche, the capabilities of a particular service’s features tend to be so multifaceted that a single customer testimonial wouldn’t be able to do justice to the mall. Hence, the wise course of action is to present a detailed case study of your services to your subscribers. Spare no measure in highlighting how the capabilities of your offerings were able to resolve the pain points of your clients. At the same time, take care not to come across as too puffed up; it always leaves a sour taste. 

Here’s an example of such an email by Klaviyo.

Wrapping It Up

Leveraging social proof is a great way to increase your traffic and engagement and subsequently skyrocket your conversions. We hope the tips and tricks shared above have been able to give you a clear idea as to how to go about it. If you have any more creative ideas up your sleeve, do share them with us. We are all ears!

The post Using Social Proof- A Surefire Way to Invigorate Your Email Marketing Efforts! appeared first on Email Uplers.

Introduction

In today’s digital world, email remains a vital communication tool for businesses and individuals. However, crafting visually appealing, responsive, and optimized HTML emails has always been a challenge. Traditional email coding approaches often involve a cumbersome process of writing separate CSS stylesheets for each email template. Enter Maizzle, a game-changing framework for HTML email development powered by the popular Tailwind CSS. In this blog, we will explore the capabilities of Maizzle and Tailwind CSS and discover how they combine to streamline email development and revolutionize your email marketing campaigns.

The Power of Maizzle and Tailwind CSS

Maizzle is an innovative framework designed to simplify HTML email development. Its integration with Tailwind CSS provides numerous benefits, such as:

1. Complete Control Over Email Code

Maizzle empowers developers with full control over their email code. The component markup is free from any framework core, allowing for easy customization of styling and accessibility. This level of control results in visually striking and engaging emails.

2. Time-Efficient Development

By using Tailwind CSS’s utility classes, developers can style emails faster and more productively. This eliminates the need for constantly switching between CSS and HTML files, making the development process more efficient.

3. Optimized CSS Inlining

Maizzle’s production build process automatically handles CSS inlining, ensuring optimal compatibility with various email clients. This ensures your emails look great regardless of the recipient’s email service provider.

Getting Started with Maizzle and Tailwind CSS

Before diving into the world of Maizzle and Tailwind CSS, you need to set up your development environment. Here’s a step-by-step guide:

1. Install Node.js and Tailwind CSS

Ensure you have Node.js installed on your system, as Maizzle requires at least Node v14.0.0. Install Tailwind CSS using npm:

npm install tailwindcss

2. Initialize Maizzle Project

Use the official starter template to create your project directory:

npx degit maizzle/maizzle my-project

3. Install Dependencies

Move to your project directory and install dependencies:

cd my-project

npm install

4. Different Commands

Heading towards development, Maizzle includes different commands for developing locally on your machine and building production-ready emails.

For Local: You can start a development server that watches for file changes and automatically refreshes a preview in the browser. Start local email development by running the dev npm script:
npm run dev. This will start the local server at http://localhost:3000. Try changing a template in your editor and save it; the browser tab will refresh to show the updated HTML.

For Production: Build production-ready emails that have inline CSS and many other optimizations by running the following command:
npm run build. This will use settings in your project’s config.production.js to compile email templates that you can use with your ESP or in your application. These npm scripts use the Maizzle CLI; check out the CLI Tool doc for more details.

Updating: Maizzle is listed as a dependency in your project’s package.json file:

Package.json

“dependencies”: {
  “@maizzle/framework”: “latest”

}

By default, the latest version will be installed. To use a specific version, first change the value to the desired release number:

Package.json

“dependencies”: {
“@maizzle/framework”: “4.3.1”

}

Then, re-install dependencies by running npm install in your project’s root folder.

Clean update: If for some reason you’re not getting the correct version or are running into installation issues, delete your node_modules folder and your package-lock.json file from the root of your project and then run npm install again. This will do a fresh install of all dependencies.

Responsive Design Made Easy

Tailwind CSS’s responsive utility variants allow developers to create adaptive user interfaces effortlessly. Every utility class can be applied conditionally at different breakpoints, making it a breeze to build complex responsive email templates without leaving your HTML.

Dark Mode for Enhanced User Experience

Dark mode has become a popular feature on various operating systems, and incorporating it into your emails can improve user experience. Tailwind CSS provides a dark variant, allowing you to style your email differently when dark mode is enabled. This addition can elevate the visual appeal of your emails and cater to users’ preferences.

Hide & Show Method for Mobile and Desktop Layouts

Maizzle and Tailwind CSS offer a simple approach to handling desktop and mobile layouts. By using the “hidden” CSS class with responsive breakpoint prefixes, you can easily hide elements on mobile or desktop devices. This technique allows seamless switching between layouts, optimizing the user experience across platforms.

Example:

<p class=”sm:hidden block”>Hidden on Mobile, Visible on Desktop</p>

<p class=”hidden sm:block”>Visible on Mobile, Hidden on Desktop</p>

Steps for creating Template in Maizzle

1. Install Node js & Tailwind as mentioned above
2. Create a Template in src using the Tailwind CSS in the editor
3. Generate the ‘build’ file 
4. Create the ‘dist’ file using the ‘build’ file
5. For uploading the template in any particular ESP, use the ‘dist’ file

Conclusion

Maizzle, powered by Tailwind CSS, has revolutionized the world of HTML email development. With unparalleled flexibility and productivity, Maizzle enables developers to seamlessly create visually stunning and highly functional email templates. By leveraging responsive design, dark mode, and the hidden & show method, your emails will engage users and leave a lasting impression. We at Email Uplers help brands recognize better ROIs on their email marketing campaigns with excellent custom email design and coding services. Get in touch with us to know more!

Embrace the power of Maizzle and Tailwind CSS today to supercharge your email development and take your email marketing campaigns to new heights. Happy coding!

The post Maizzle and Tailwind CSS: The Ultimate Combo for Email Development appeared first on Email Uplers.

As an email marketer, you constantly aim to level up your game with each new email campaign you deliver to your subscribers, right? Well, that is only possible if you are in the practice of meticulously tracking your campaign’s performance against vital parameters such as clickthrough rate (CTR), conversion rate, bounce rate, unsubscribe rate, list growth rate, and the like (in case you are wondering, yes, open rates, don’t cut it anymore post Apple’s MPP). 

However, in the current competitive landscape, it no longer suffices to simply monitor how subscribers interact with your campaigns; you also need to assess the actions your subscribers take post clicking on the links embedded in your emails. How can one do that, you ask? With UTM tagging. 

A Brief Introduction to UTM Tagging in Emails

UTM or Urchin Tracking Module codes are nothing but code snippets that are planted at the end of the URL. They help you identify all the different sources and channels from where the visitors constituting your website traffic originate. Thus, they make it extremely easy for you to evaluate the success of your online marketing campaigns. 

UTM tagging refers to the practice of inserting UTM codes in emails and utilizing email UTM parameters to track the performance of links placed in your email. Wondering how to use UTM codes? It’s all pretty straightforward- when a subscriber clicks on a UTM-planted link in your email, the tag relays the information to your analytics tool. From there, you can see what actions the reader takes. Subsequently, by adopting UTM for email campaigns, you gain an accurate idea regarding the effectiveness of your links and can ensure that any changes you effect are strictly data-informed (which, of course, is a recipe for sure-fire success). Links that were clicked the most, number of clicks received by a specific email, source of clicks (geographic location)- all this information will be at your fingertips. Now, isn’t that nifty!

If you are an etymology enthusiast (like I am), there’s a good chance you have had your curiosity piqued by the term “Urchin”. Fret not; we’ve got the answer. You see, UTMs were actually introduced by Google Analytics’ predecessor, which was called, you guessed it, Urchin. As a result, UTMs receive out-of-the-box support from Google Analytics. 

Why Should You Consider UTM Tagging?

Before we dive deep into how to use UTM codes to improve the performance of email campaigns, it is necessary that we first grasp its significance. Let’s take a look!

• In this day and age of email fatigue, crafting personalized communications has become extremely critical. But you can only do so when you have a comprehensive understanding of who your primary demographic is. And this understanding can only be mined with embracing UTM for email campaigns.
• With the help of UTM tagging, not only will you be alerted to traffic fluctuations, but you will also be able to identify the exact reasons behind the dips. Subsequently, fixing them and optimizing your email campaigns will be a breeze for you.
• Because email UTM parameters give you an understanding of where you are getting your traffic from, you can take concrete steps toward consolidating those very channels and sources, thereby facilitating a steady organic traffic pipeline for your page. Not to mention, the much-needed clarity that you would have at the time of allocating budgets to your various channels. 
• One of the most important things that UTM tagging reveals is the amount of time subscribers are spending on your page. Simply driving a lot of traffic to your site will do you no good if the content there isn’t gripping enough to persuade visitors into making a purchase. Hence, possessing clarity on this front is highly critical. Should the average time spent by the visitor err toward undesirable levels, you ought to get to work immediately, conducting a thorough audit and revamping your content.
• By UTM tagging your email marketing campaigns, you are essentially paving the path for increased ROI. When every aspect of your campaign optimization is governed by data-driven decisions and strategies, there’s nothing that can stop you from realizing soaring returns. 
• UTM tags can be easily integrated with Google Ads and social media campaigns, making it possible for you to obtain a holistic view of your marketing efforts.

Understanding The Different Types of UTM Parameters

There are five types of UTM parameters that you can employ for an email campaign.

1. Source: This helps you understand the site or location from where a subscriber was redirected to your page. For instance, if a visitor has arrived on your page by clicking on an ad you had put out on Instagram, then the source will be Instagram.
2. Medium: This parameter reveals the marketing channel via which the subscriber reached your page. Alluding to the example we highlighted above, while the source was Instagram, the medium would be paid social media. Consider another scenario where, rather than putting out a paid ad, you had simply shared a link to the material you wished to promote on your Instagram handle. In this case, the medium would have been organic social media.
3. Campaign: This parameter is used to assign a name to the campaign that is running. It can either be a generic name, a slogan, a particular promo code, or just about anything you find coherent. Just make sure that it is distinguishable enough to be spotted across promotional campaigns and product launches.
4. Content: This parameter is typically used while carrying out A/B testing, for it aids in putting the finger on the differences that exist in the content present in your “source”.
5. Term: With this parameter, you will be able to locate all the paid keywords in your ads that are driving traffic to your page. However, ever since Google Ads rolled out its own tracking feature, the relevance of this parameter has dwindled quite a bit.

Setting up UTM codes in Email Campaigns

Broadly, there are two ways in which one can set up UTM codes- manually and automatically. We will take a detailed look at each approach in this section.

Setting up Manually

If you wish to create custom UTM codes manually, you can take the help of multiple platform-specific builder tools out there. For that matter, Google’s Campaign URL builder is a great option- feed in your website URL and the UTM parameters you wish to (some of them are mandatory) and receive a new UTM-embedded link!

By embracing the manual approach, you exercise a lot of control over the functionality of your UTM parameters. On the flip side, it can be pretty time-consuming.

Automating UTM Codes 

In this approach, you take the help of email marketing tools to both automatically generate as well as tag the UTM codes in all the emails you send out. While saving you a lot of time (and resources), here you won’t be able to tweak the UTM parameters to your own liking. 

UTM Tagging Best Practices to Keep in Mind

• Adopt a consistent naming convention while creating your UTM tags. Otherwise, you risk compromising their reportability. Ensure that the names of your UTM parameters are non-redundant, descriptive, simple, and easy to read. Additionally, it is advisable to use only lowercase letters. That way, you don’t have to worry about accidentally forgetting an uppercase letter (lessons we have learned the hard way from password-setting expeditions in the past). 
• Focus on tracking data that is relevant to your goals. Now, this will require you to get rid of unnecessary parameters on some occasions and on others to introduce custom ones.
• When your URL is tagged with multiple UTM parameters, the resulting link can appear clunky, which could potentially lead to it being perceived as spam by your subscribers. To avoid this, you could consider employing the services of a UTM link shortener.
• Testing is of utmost importance while practicing UTM tagging. This is on account of a couple of reasons. Firstly, it will help you understand which combination of parameters aligns best with your goals. Secondly, certain email clients remove UTM tags from URLs. Hence, if you proceed without testing, you’d be technically landing yourself in square one. 
• Monitor your analytics in a routined and disciplined manner. This will allow you to stay on top of your optimization game. 
• As mentioned earlier, UTM tags can be integrated easily with other marketing tools. Leverage this to boost the performance of your campaigns. 

Wrapping It Up

If you are new to the world of UTM tagging, it can take some getting used to. But once you familiarize yourself with its nuances, you can propel the performance of your email marketing campaigns to great heights, and perch your business comfortably above your competitors.

The post UTM Tagging in Email Marketing Campaigns- Exploring its Whys and Hows! appeared first on Email Uplers.

Understanding the Role Played by SMS Marketing in Enhancing Shopping Experience

Mobile devices play an integral role in people’s lives, with individuals checking their phones approximately 58 times daily. This frequent interaction underscores the significance of mobile communication.

According to reports, SMS holds remarkable engagement rates, with 90% of messages being read within a mere 3 minutes of receipt. Moreover, smartphones are pivotal to the shopping experience, as 80% of customers use them for purchasing.

Notably, 54% of individuals acknowledge receiving promotions via text messages. Just as with email marketing, SMS campaigns and flows can be orchestrated, harnessing the power of Klaviyo’s data-driven capabilities. This includes tailoring messages through segmentation, automation, and dynamic content to ensure a personalized touch.

Of paramount importance is consent – obtaining permission to communicate is vital in both email and SMS marketing. This practice respects recipients’ preferences and contributes to maintaining a positive relationship with your audience.

Fundamentals of SMS Marketing in Klaviyo

• SMS, or Short Messaging Service, operates with a concise character limit of 160 or 70 characters with emojis. SMS charges are calculated based on the character count, making it a cost-effective method for transmitting information.
• MMS, which stands for Multimedia Messaging Service, extends beyond text by accommodating images, videos, or audio. It offers a more comprehensive communication platform with a cap of 1600 characters. However, it is relatively pricier compared to traditional SMS due to its multimedia capabilities.
• There are four distinct types of numbers utilized for sending SMS and MMS messages in Klaviyo:
  • Long Numbers: These are 10-digit codes, serving both person-to-person and application-to-person communication. Multiple long numbers can be assigned to a single account. However, they often have a lower delivery rate.
  • Toll-Free Numbers: Designed primarily for businesses, toll-free numbers are also ten digits long. They need to be verified by carriers, and only one number is allocated per account.
  • Short Codes: These are shorter, typically 5-6 digits in length, and are commonly used for higher-volume messaging like marketing newsletters. You can choose specific digits for your short code when setting up a new application. However, short codes are relatively more expensive than long or toll-free numbers.
  • Alphanumeric Sender ID: Comprising 11 alphanumeric characters, these sender IDs are employed outside the United States and Canada. It’s important to note that they do not support MMS or two-way SMS communication.

Benefits of using Klaviyo SMS Marketing

• High Open Rates: SMS messages have extremely high open rates compared to other forms of communication, such as email. Most people read text messages shortly after receiving them, ensuring that your message is more likely to be seen.
• Direct and Immediate: SMS marketing allows you to reach your audience directly on their mobile devices. Messages are delivered almost instantly, making it an effective channel for time-sensitive promotions, alerts, or updates.
• Increased Engagement: SMS messages are concise and to the point, making recipients more likely to read and engage with your content. This can lead to higher click-through and conversion rates than other marketing channels.
• Opt-In Nature: SMS marketing requires recipients to opt-in to receive messages, ensuring your audience is genuinely interested in your content. This can lead to higher-quality leads and a more engaged customer base.
• High Deliverability: SMS messages are less likely to end up in spam folders compared to email marketing. This ensures that your messages have a higher chance of reaching your intended audience.
• Geotargeting: SMS marketing can be used to target specific geographic areas, making it useful for businesses with a local focus or those looking to promote events, sales, or promotions in specific locations.
• Stable Cost of Customer Acquisition: Unlike other marketing channels that may experience rising costs over time due to increased competition or changes in advertising algorithms, SMS marketing often maintains a relatively stable customer acquisition cost. Once you’ve established your SMS subscriber list and have a system in place, your costs will likely remain consistent, allowing for more predictable budgeting and planning.
• Cross-Channel Synergy: SMS marketing can work synergistically with other channels. For example, you can use SMS to promote a social media contest, share exclusive codes for online purchases, or provide quick updates with links to more detailed content via email. This cross-channel approach reinforces your brand message and increases the chances of your target audience seeing and responding to your offers.
• Instant Delivery and Readiness: SMS messages are delivered almost instantly and are often read within minutes of receipt. This speed of delivery and consumption makes SMS an ideal medium for communicating critical information, such as order confirmations, shipping updates, and tracking details.

Integrating SMS and Email Marketing Strategies

SMS and email marketing complement each other effectively, forming a cohesive and comprehensive marketing strategy. Here’s how they go hand in hand:

1. Multi-Channel Engagement: SMS and email marketing allow you to engage with your audience through multiple channels. While SMS offers quick, direct, and concise communication, email provides a platform for more detailed content, visuals, and longer messages.

2. Cross-Promotion: SMS can drive subscribers to your email list and vice versa. For instance, you can send an SMS with a call-to-action to sign up for exclusive email updates, or you can use email campaigns to promote SMS-exclusive offers.

3. Diverse Content: SMS and email enable you to diversify your content. You can use SMS for urgent updates, time-sensitive offers, and concise notifications. Email, on the other hand, allows for in-depth articles, product showcases, and storytelling.

4. Conversion Optimization: SMS can be particularly effective for cart abandonment reminders or limited-time offers, encouraging immediate action. On the other hand, email can nurture leads over time, guiding them through the decision-making process.

5. Customer Journey Integration: SMS and email can be integrated into various stages of the customer journey. For instance, you might use SMS for welcome messages or order confirmations, while email can be used for post-purchase follow-ups and feedback requests.

6. Remarketing and Retargeting: SMS and email can work together for retargeting efforts. If a customer abandons their cart and receives an SMS reminder, you can follow up with an email containing more details and incentives.

7. Event and Promotion Announcements: Use SMS for quick event reminders and follow up with an email containing detailed event agendas or RSVP instructions.

8. Analytics and Insights: By analyzing data from both SMS and email campaigns, you can gain a more comprehensive understanding of customer behaviors, preferences, and engagement levels.

Choosing Between Email or SMS Marketing 

When determining whether to use email, SMS, or both for a message, consider the following:

• Timing and Urgency: How quickly should the recipient see and engage with the message? How crucial is the content? Email and SMS may be suitable for urgent matters requiring immediate attention or significant impact, tailored to each channel. Conversely, non-time-sensitive or less impactful content, like general newsletters, aligns better with email.

• Subscriber Engagement: Consider each subscriber’s engagement with each channel. Some might be exclusively subscribed to one or show higher activity on one over the other. Sending messages through the most appropriate channel for each individual boosts the likelihood of message visibility.

• Dual Channel Tailoring: Messages with considerable implications for your business or customer experience could benefit from dual-channel delivery, where content is customized for both email and SMS, ensuring a comprehensive reach.

• SMS Throughput Consideration: On peak occasions like major holidays (e.g., Black Friday, Cyber Monday), when both email and SMS volumes surge, be aware of potential delivery delays—possibly a few minutes. As a result, precise delivery times might not be guaranteed, particularly during high-traffic periods, so your 9 AM sale announcement might not arrive at exactly 9 AM. 

How Klaviyo SMS Ensures Compliance & Deliverability For Your Ecommerce Messages 

There are specific scenarios in which messages might not be delivered via Klaviyo’s SMS platform:

• Lacking SMS Consent: Klaviyo ensures compliance by checking each profile for SMS consent. If recipients haven’t opted in, messages won’t be delivered to them.
• Content Filtering: Inappropriate language and adherence to legal regulations are monitored. Certain words and country-specific regulations are screened to ensure compliance.
• Filtering Sequence: Messages undergo a dual-filtering process. Firstly, Klaviyo applies content filters, followed by carrier-based filters.
• Compliance with Carriers: To prevent non-delivery, it’s crucial to avoid non-compliant terms in the message, URLs, and linked landing pages. Carriers are vigilant in filtering messages that might appear spammy. They also assess the sender’s number.
• Low Network Areas: In regions with weak network coverage, connectivity issues may affect message delivery.
• Klaviyo’s rigorous screening processes and carrier cooperation aim to guarantee that messages sent through their platform adhere to regulations, resonate positively, and reach recipients effectively.

SMS Consent

SMS consent must be both explicit and specific to ensure compliance. To receive SMS messages, individuals must explicitly select the SMS option. This choice ensures their clear intent to engage through this channel. Legal agreements and documents are regularly reviewed and maintained to align with current regulations and best practices. This ensures transparency and accountability in the consent process.

Acquiring SMS consent can be facilitated through various methods

• Sign-Up Forms and Click-to-Text: Consent can be obtained via sign-up forms or click-to-text forms, where individuals express their willingness to receive SMS messages.
• API Integration: Application Programming Interfaces (APIs) enable seamless integration, allowing users to provide consent during interactions with your brand.
• Checkout Process: Consent can be secured at the checkout page, ensuring a clear understanding of communication preferences during the purchasing journey.
• Opt-In Keywords: Subscribers can opt-in by texting specific keywords to your brand initiating a subscription to your SMS messaging.

SMS Best Uses

Our suggestion is to utilize SMS for the following purposes:

• Timely and Urgent Information: SMS is ideal for disseminating time-sensitive content, ensuring subscribers promptly receive important updates.
• Concise Reminders and Alerts: Short and impactful reminders or notifications find their perfect medium through SMS, capturing attention effectively.
• Personal Conversations and Support: SMS provides an avenue for personalized interactions, especially valuable for customer support or engaging in one-on-one conversations.
• Nurturing Valued Relationships: SMS helps foster connections with engaged VIPs, offering a more direct and exclusive channel of communication.

Best Practices for Maintaining SMS Deliverability

Ensuring strong SMS deliverability extends beyond number selection and adhering to content regulations. Employ these additional best practices to optimize message reach and engagement:

• Personalization Enhances Engagement: Leverage segmentation to personalize messages, fostering higher engagement levels. Regularly monitor SMS performance to ensure successful message delivery.
• Conversational Approach: Avoid spam-like tactics, such as excessive capitalization or overly promotional language, as they can trigger carrier filters. If filtering issues arise, consider adjusting your content strategy.
• Brand Visibility: Embed your brand name within messages or in the sender ID, reinforcing customer awareness of the sender’s identity.
• Strategic Timing and Quantity: Abide by local guidelines for optimal message timing. Schedule messages between 9 am and 8 pm in the recipient’s local time to respect their rest. Limit SMS frequency to two to six messages monthly to prevent overwhelming customers. Coordinate with email marketing to prevent content duplication.
• Establish Trust and Ease of Opt-Out: Simplify the unsubscribe process, as carriers heavily filter messages lacking opt-out language. If feasible, employ a trusted sending number like a short code or verified toll-free number.
• Value-Centric Messaging: Recognize SMS as an intimate communication channel. Furnish value in each message, tailoring content to cater to specific subscriber preferences. This targeted approach enhances receptivity to your desired actions.
• Compliance and Respect: Uphold compliance and respect for subscribers’ mobile devices. Doing so safeguards good deliverability and maintains a positive rapport with your audience.

SMS Mistakes to Avoid

Avoid SMS pitfalls to ensure effective communication with your audience and subscribers. Before delving into your SMS strategy, review your practices to avoid the following missteps:

• Undefined Relationship: Establish clear communication expectations by informing customers how and when you’ll engage with them.
• Copying Messages Across Platforms: While it might seem efficient, SMS demands brevity and timeliness, offering an exciting encounter that differs from email.
• Untimely Dispatch: Timing is crucial in SMS. Late-night messages not only annoy but also yield sluggish responses, hampering your desired swift outcomes.
• Lacking a Clear Call-to-Action: Each message should possess a sole Call-to-Action (CTA), preventing confusion and enhancing user direction.
• Excessive Messaging: Embrace restraint in SMS frequency. This intimate channel’s overuse can lead to an influx of unsubscribes.
• Exclusive SMS Usage: While potent, SMS should complement your broader communication spectrum. Relying solely on SMS neglects the potential of other engagement channels.

SMS Strategies

Structure your SMS strategy around these three distinctive segments:

• Location-based segment: This segment focuses on targeting audience based on the following properties
  • Country
  • State
  • City
  • Proximity to a location

• SMS preference segment: This segment focuses on the customer behavior by targeting them based on their:
  • Preferred communication
  • Preferred SMS content
  • Engagement data

• SMS behavior-based segment:
  • Engagement data: This can depend on the recent clicks or opens 
  • Shopping behavior: This depends on recent or frequent placed orders, revenue amount, etc.

SMS content strategies

• Personalisation: Include specifics like first name, purchase history, and SMS preferences in your messages.

• Serve content to the right audience through segments. Use segments wisely to craft highly customized content and send it to those most apt to engage.
• You should use email and SMS together. Send an email campaign to collect SMS consent from those who have not subscribed to SMS.
• Taking a Cross-channel approach for important SMS is another approach. Target those who have not engaged with an urgent email campaign with another campaign.
• Be aware of how frequently you send SMS. Stagger your messages during times of the year when you send a lot of content. Exclude those who already received this email content from receiving the same text.
• Custom Keywords allow you to define a response to specific words from your subscribers.
  • Standard Keywords: JOIN, STOP, HELP
  • Custom Keywords: programmed by you based on business needs. For example, use keywords like LESS to receive an SMS once a month and MOM to receive a Mother’s Day sales SMS.

Implement these intermediate SMS flows to enhance your marketing strategy:

• Cross-Sell and Upsell: Promote related or upgraded products to customers based on their purchase history.
• Order Replenishment: Trigger SMS reminders for customers to replenish previously purchased products.
• Birthday Greetings: Deliver personalized SMS messages to celebrate customers’ birthdays, fostering a special connection.
• Price Drop Alerts: Notify customers via SMS when prices drop on items they’ve shown interest in.
• VIP Welcome Series: Craft a series of SMS messages to warmly welcome and engage VIP customers, creating an exclusive experience.

Intermediate flow examples

• Trigger flow with custom keywords
  • Step 1: Share the opt-in keywords with your target audience
  • Step 2: Create a segment of those who responded with your keyword
  • Step 3: Use a segment-triggered flow to send unique content to those who opt-in

• Split flows based on order history
  • Welcome series: You can send discount reminders to those not converted
  • Cross-sell or upsell: Follow-up after someone places an order with information on how to use their new product. Text those who have not placed an order since entering your flow links to sales or lower-priced products.
• Split flows based on customer lifetime value.
  • Promote high-priced products to high-customer lifetime value audiences.
  • For low customer lifetime value audiences, promote products with discounts.
• Test individual pathways and messages by using random splits to create paths and test based on timing, offers, and tones

Advanced SMS strategies:

• Post-purchase follow-ups: Enhance customer value by educating them on optimal product use. Supply product downloads, PDFs, exclusive content, or tutorial links to maximize their purchase experience.
• Dynamic MMS: Dynamic MMS pulls images from event data flowing into your Klaviyo account and infuses personalized visuals into your texts. For this reason, dynamic MMS only works with metric-triggered flows. You can incorporate images of products people have left in their shopping carts into your abandoned cart flow. If you request a review, you can subtly remind the customer about the product they purchased and direct them to your reviews page. Images should be under 600 KB in any MMS message for the best results. If they are over this size limit, wireless carriers may compress the image, making it appear distorted to recipients. 
• Request a Review: Leverage your happiest customers to amplify your brand. If anyone leaves a negative review, use that as an opportunity to reach out and find ways to improve your product or the customer experience. Use Fulfilled Order as the trigger, and around a 10-14 day delay to ensure the customer has had enough time to receive and use the product.
• Referral Request: Referrals are an effective way of increasing customer retention and enhancing the number of new customers. People trust their friends and family, so they’re more likely to try new products or brands if referred by someone they know. Follow these best practices when sending referral requests:
  • Set a delay so you send the request after they’ve received the product and have had it for a few days
  • Send to customers who have purchased more than once
  • Add an additional filter excluding customers who returned the product
  • Offer an incentive to encourage customers to share their referral link or code

SMS Benchmarks 

SMS benchmarks serve as a compilation of data derived from industry patterns and comparable companies. This data empowers you to assess your SMS performance in relation to other users, aiding in refining your analytics approach and pinpointing avenues for enhancement.

Some of the key SMS metrics

• Click rate,
• Conversion rate,
• Number of subscribers
• Unsubscribe.

Here are some ideas for improving four key SMS metrics:

1. Click rate: This depicts the percentage of people who have clicked a link in your SMS out of the people who have received your SMS

• Add a link to each message
• Ensure the link in your message goes to the right URL
• Include a clear call-to-action that spurs a click

2. Conversion rate: This depicts the percentage of people who have placed an order within a set conversion window after clicking a link in your SMS

• Offer incentives to encourage conversions
• Follow up on offered discounts

3. Revenue per recipient: This depicts the total revenue attributed to SMS divided by the total number of people who received an SMS within that time frame

• Send to those most likely to follow through with this offer
• Create a sense of urgency or scarcity.

4. Unsubscribe rate: This depicts the percentage of people who unsubscribe out of the people who have received your SMS

• Personalize your SMS content
• Create compelling content for your messages
• Send to an engaged audience

SMS Reporting

Aspects of SMS performance to analyze include

Conclusion

In conclusion, SMS marketing in Klaviyo offers several advantages, just like email marketing. SMS messages have a higher open rate and quicker response time, making them a more immediate and effective way to reach your audience. Additionally, SMS messages are less likely to be filtered into spam folders, ensuring that your messages reach their intended recipients. However, using SMS marketing judiciously is important, as it can be perceived as invasive if overused. On the other hand, email marketing provides a more versatile platform for longer content and multimedia, making it suitable for certain types of campaigns. Ultimately, the choice between SMS and email marketing in Klaviyo should be based on your specific goals and audience preferences, with the potential for a well-balanced strategy incorporating both channels for maximum engagement and results.

The post SMS Marketing 101: How to Integrate Kalviyo with Your Strategy appeared first on Email Uplers.

To start with an interesting fact: like email, the Graphics Interchange Format, aka GIF, is older than the World Wide Web. Here’s one of the earliest GIFs ever made. 

This humble GIF from 1987 was created by a team of developers at CompuServe, whose objective was to share high-quality image files without hogging too much of a computer’s memory. 

Today, the GIF plays an eminent role in digital and email marketing, as our email animation examples will show. In fact, according to Experion, 72% of email marketers who used animated GIFs witnessed a higher click-to-transaction rate. Inarguably, one of the most successful uses of GIFs in marketing is that of Dell’s Convertible Ultrabook launch that saw a 109% increase in revenue generation. 

Evidently, the GIF is not just a fun way to share information, but a real game changer when it comes to marketing and revenue generation. It is cost-effective, entertaining, and ever trending. On the technical front, GIFs are small, load quickly, and are a great alternative to embedded videos. 

In this post, we explain why, when, and how to send animated emails. Let’s get started. 

Why Use GIFs In Email?

While brands may differ in their need for GIF in marketing, the main reasons why marketers should consider incorporating GIFs in email include the following:

• To spark interest in the subscriber’s mind: Using a GIF is a great way to hold the subscriber’s attention, allowing them to pause and consider your email at some length. 
  You might want the subscriber to take a desired action on the email. The GIF in your copy will make the subscriber scroll toward the relevant CTA button. Just like the following re-engagement email from Hulu. 

Image source

• To launch a new product: Borrowing from Dell’s example, a prominently GIF-centric campaign is highly recommended for product launch emails. Consider this email from Burberry. The 360-degree view helps customers know the product better. 

Image source

• To minimize explainer text: It is a known fact that our brains process visuals faster than words, which might explain the general preference for visual content over text. If you had to explain something particularly intricate, you might want to skip text, and switch to a GIF. That’s what Netflix does in the following email.

Image source

• To surprise: Marketers concur that surprise is still a very effective way to market to consumers. 
  This is because surprise is addictive, and it triggers behavioral changes. But above all, surprise induces emotions, which alone has been the driving factor behind many successful campaigns over the years. Moo’s email below is a brilliant way of using GIFs to surprise. 

Image source

When To Use GIFS In Email?

No matter the fame of GIFs, email marketers should be wary of inducing a possible GIF fatigue in their subscribers. 

It’s not sufficient to know how to make animated emails. Remember, we’re not talking about GIFs in an informal sense. While GIFs may be an informal way of sharing information, they’re still part of a marketing strategy, which necessitates temperance in order to have the best results. 

For one thing, repetition is built into the fabric of the GIF. GIFs loop endlessly. In fact, watching a GIF for two minutes straight might be enough to annoy a person. Now think about having to receive every email with a cumbersome GIF spiraling before the eyes.

Therefore, you should use GIFs sparingly, dedicated mostly to special/seasonal emails, such as product launch emails, discount emails, holiday emails, event invitation emails, newsletters, product update emails, etc. 

Below is a nice example of a GIF-using discount email from Pur. 

Image source

Secondly, animated GIFs that flash content between 2Hz and 55Hz may be harmful to photosensitive viewers. It’s a very serious limitation, never mind the efficacy of GIFs. So, even if you are using GIFs for the right purposes, you need to consider the unique challenges of your subscribers.  

The following Flash Sale email from MeUndies, while aligned with the nature of the email, may be inimical to photosensitive subscribers. 

Image source

Thirdly, don’t create or use GIFs just for the sake of it. The point of using a GIF is to accentuate the core message/information, not to distract the viewer away from it. 

Consider this email from Postable. The GIF is in perfect alignment with the intent and message of the email. It’s also minimal, which lends a touch of sobriety to an email that is chiefly informational. 

Image source

How To Use GIFs In Email?

Email clients differ from each other in their terms and conditions on incorporating GIFs in email. While it is not possible to cover every ESP, keep the following in mind if you’re thinking of using GIFs.

• Use a small file size: Large files defeat the very purpose of using GIFs in email. So, the file size of a GIF should not exceed 5 MB. Ideally, you want the file size to be 1 MB or lower in order to prevent slow loading.
  
• Use the first frame as the freestanding image: Unfortunately, a perfect file size may not always be a total guarantee of a GIF playing properly in a subscriber’s inbox. 
  There might be various reasons (ESP glitches, device issues, etc.) why a GIF won’t play on certain inboxes. Therefore, it is important to ensure that the very first frame of your GIF works as a freestanding image. 

• Maintain brand consistency: It is often tempting to include a highly trending GIF in your emails. While staying relevant is a strong way of vibing with your subscribers, it is equally necessary to customize GIFs according to your brand identity. 
  
  For instance, a particularly glitzy GIF may be more suited to a brand like Tattly rather than DropBox, right? 
  
  Generally, the point of using a GIF in email is to make the subscriber hover over the email content, and absorb the information, in order to make them scroll toward the CTA button. 

• Use embedded links: If you are using a GIF website to source your GIFs, you can easily embed the URL of your chosen GIF into your email. 

N.B. Do not include third-party GIFs in your email without first verifying their copyright license. You don’t want to be guilty of using other’s GIFs without giving them due credit. Avoid all avoidable legal repercussions. 

Wrapping Up!

GIFs are a great way to spark up emails, and deliver delightful experiences to your customers. But of course, you can’t afford to overdo the GIF. Broadly considered, the trick lies in ensuring maximum engagement with minimal resources. 

The post GIF It Up For GIFs – Learn Why, When, And How To Use Animated GIFs In Email appeared first on Email Uplers.

Despite being a highly critical component of an email template, the curation of email signatures by the vast majority of email senders out there leaves much to be desired. In the course of fine-tuning the copy and visual elements of their email (as they very rightly should do, of course), people often tend to reduce the composition of their email signatures to a mere afterthought. If you, too, find yourself sailing in the same boat, you ought to hop out of it and onto more prudent shores at the earliest.

As a brand, you would ideally want all your communications to be consistent. That is precisely what an email signature helps you achieve. In fact, bolstering branding and awareness and maintaining corporate consistency are two of the biggest objectives behind employing an email signature. And if you are a high-volume sender, this becomes all the more vital. When done right, your signature can go a long way toward searing your brand identity and mission statement in the minds of your subscribers.

So, then, HOW exactly do you get your email signature right? While it might occupy a small portion of the template, quite a lot of work goes into realizing the ideal email signature. Well, what if we told you there was a tool that would allow you to whip up pixel-perfect and compelling signatures in a breeze? Yes, you read that right! We are talking about HubSpot’s email signature generator, a powerful builder that empowers you to craft impactful email signatures from scratch with a simple drag-and-drop maneuver. In this blog, we give you a 

complete low down on this potent tool. Curious to see what lies ahead? Dive right in, then!

The Merits of Using HubSpot Email Signature Generator

Before we discuss the steps involved in creating an email signature using HubSpot’s tool, we feel it’s important to first address the “why” of it. Sure, it makes the act of crafting a signature convenient, but is there anything else beyond that? Yes, there is. The points below delineate the same.

• For all the eloquence and intelligence of the human race, we continue to draw massive blanks when asked to describe the machinations of creativity. No one knows when those wheels spur into motion and when they grind to a halt. This extends very well to your email signature development process, too. On some days, your mind would be a fountainhead of enterprising ideas, and on others, it’d be more arid than the most austere deserts out there. Dramatic analogies aside, our point in saying all this is that HubSpot’s email signature generator has got you covered for your not-so-creative days. How? With its pre-built signature templates! Though only 6 in number, they take care to accommodate all the styles befitting of a professional and absorbing email signature.
• The HubSpot email signature generator allows you to insert links and icons of your social media accounts in your signature. In a day and age when the total number of social media users globally is estimated to be a whopping 4.89 billion, the significance of this act can’t be overstated. Redirecting your contacts to your social media accounts via your emails is an excellent way to open up new avenues of engagement, and to charm them with new aspects of your brand personality, ones that might have not come across as convincingly on a medium as formal as email.
• With HubSpot’s tool, you will be able to craft email signatures that are consistent with your brand guidelines. As a result, your email templates will appear visually coherent and be able to leave a favorable impression on your subscribers. 
• Because HubSpot’s email signature generator has a drag-and-drop builder, one need not have any prior coding experience to be able to utilize it. Additionally, it also makes it possible for users to design impressive and rich email signatures within a very short span of time. As a result, if you wish, you can easily create different signatures for different categories of your emails.
• The HubSpot email signature generator enables you to infuse personality into your signature by facilitating the inclusion of your brand logo and profile picture, among other exciting visual elements. This goes a long way towards improving your brand recognition. 

The Flow of Creating an Email Signature

In this section, we will list the steps involved in designing a signature using HubSpot’s tool.

1. Navigate to the official HubSpot email signature generator page on your system.

2. The first thing you need to do here is select a template you feel aligns best with your brand guidelines.

3. After you have selected a template, you are allowed to customize it as well. To do so, go to the paintbrush icon on your window. Here, you will be able to effect changes to the theme color, text color, link color, font type, and font size of your email signature. 

4. Now, you need to populate your signature with all the relevant details. Start by entering your first and last name. Then, proceed to enter your job title, the name of your department, and the company you work for.

5. Once done with filling out the basic details, you need to mention your contact details, which include the phone numbers of both you and your company, your email address (or the company’s official email address, whichever you deem fit), and the website URL of your business (if it has one). You can also add the physical address of your company here.

6. If your company has social media accounts, you can insert their links, too. At the moment, the tool allows you to add links only to your LinkedIn, Facebook, Instagram, and Twitter accounts (not that it is a limitation because most businesses in the fray ply their trade across these platforms only. We just wanted to give you this clarity in the face of growing popularity of other social media platforms such as Threads and Mastodon).

7. On top of all this, should you feel like adding any other information, say your brand slogan or mission statement, you can make use of the Custom Field to do so.

8. Next, click on the photo icon in the tool. 

9. In this tab, you will be asked to upload your custom signature images. This includes your company logo, profile picture, and a CTA image. As per CTA, the tool lets you specify a CTA copy and URL via text, too (along with CTA color and CTA text color customization options). Keep in mind that in order to upload an image onto the HubSpot email signature generator, you first need to place it in a cloud storage platform.

10. Once you are satisfied with all the input fields, click “Create signature” to wrap up the process.

Adding the Signature to Your HubSpot Account

Execute the following steps to add the freshly minted email signature to your HubSpot account.

1. Login to your HubSpot account. On the top right corner of your screen, you will see the settings icon. Click on it.

2. From the menu bar that appears, select “General”. You’ll see a window with multiple tabs. Click on the one titled “Email”.

3. Now, navigate to the section named “Configure”.

4. Here, click on “Edit email signature”.

5. You will see a pop-up window. At the top right, you’ll see two buttons- Simple and HTML. Click on HTML.

6. Next, replace the existing HTML source code with that produced by the email signature generator.

7. You’ll be able to see a preview of your signature. Thoroughly scan it for inconsistencies.

8. If you are satisfied with the preview, click on the Save button. The email signature will be added to HubSpot email. 

Adding HubSpot Email Signature to Apple Mail and Gmail

Given that Apple Mail and Gmail are two of the most used email clients globally, it would be remiss of us not to mention how to add your generated email signatures to them.

Apple Mail

1. Open Apple Mail and click on Settings.

2. Select the section titled “Signatures”.

3. Towards the bottom of the window, you should be able to see a “+” symbol. Click on it.

4. Into the box that appears on your right, paste your newly created email signature.

5. Edit its name.

6. Click on the drop-down menu that appears next to “Choose Signature”. Here, select the name of the signature you just added.

Gmail

1. Login to your Gmail icon and click on the cog icon located at the top-right corner of the screen.

2. Click on the drop-down menu. From the options that appear, select “Settings”.

3. Now, scroll down till you come across the email signature editor. 

4. Here, paste the signature you have created on HubSpot. Once done, click on “Save Changes”

Wrapping It Up

By making use of HubSpot’s signature builder capabilities, one can design a thoroughly impressive email signature, all without causing a drain on time and resources. We hope the insights shared above help you navigate the tool with ease and produce an output that ticks all the right boxes!

The post Using the HubSpot Email Signature Generator- Everything You Need to Know! appeared first on Email Uplers.

Advertising Studio is a product that integrates advertising campaigns into Salesforce’s CRM, allowing marketers to leverage customer data from interactions on social channels. 

Salesforce Advertising Studio is not an isolated apparatus. Data can be imported into the Studio from Salesforce Marketing Cloud, Sales Cloud, and Service Cloud. The Studio gathers customer data from interactions on mobile devices, email campaigns, and website conversions in order to target both existing and potential customers on social platforms.

Benefits Of Advertising Studio

Like any product from Salesforce’s product suite, Marketing Cloud Advertising Studio allows seamless cross-platform data access and ensures fail-safe data security. But more specifically, it helps you to:

• Create one-to-one, highly personalized advertising campaigns
  
• Automate lead transfers from social media to Salesforce
  
• Discover and target lookalike audiences on social media
  
• Gather more customer data from cross-channel advertising

We don’t want you to miss the wood for the trees. So before we get into the nitty-gritty of Advertising Studio, let us take a bird’s-eye view of how it works. 

How Does Advertising Studio Work?

Marketing Cloud Advertising Studio enables you to set up a secure API connection to the ad accounts you intend to feed customer intel into, with a view to build advertising audiences. 

You then upload customer data (hashed), such as email addresses, phone numbers, etc. in order to match users on the ad network. When the audience has been processed, it will be featured on the ad network in the form of channel-specific assets, which you can then target with your advertising campaign. 

Now, how do you pair Marketing Cloud and an ad network? For that, a Marketing Cloud user who is also an admin on one of the ad accounts must authorize the relevant ad accounts inside Marketing Cloud.

If, however, the admin is not an Ad Studio (Marketing Cloud) user, try one of the following solutions:

• Your brand/company can provide Marketing Cloud login credentials to the person who is an admin on the ad accounts that you intend to integrate into Advertising Studio.
  
• You can also do the reverse: provide ad account access to a Marketing Cloud user.
  
• If none of the above solutions work, you can turn to remote screen sharing. So, a Marketing Cloud user can give temporary access to an ad account admin or vice versa. Consider platforms like go.to and join.me to avail of remote control screen sharing services. 

Let us now consider the steps for setting up Ad Studio (Marketing Cloud) in some detail. 

Setting Up Salesforce Advertising Studio

1. Account Configuration

You need to define the users of the Studio, followed by defining the level of access for each user. You then document the changes in Marketing Cloud. 

For instance, if you decide to have four users on-board the Studio, e.g., Admin, Advertiser, Agency Partner, and Graphic Designer. You need to define the level of access for each user in the interest of security, then update the changes in Marketing Cloud. 

2. Assign/Edit User Roles

Go to Setup and Administration, create the users, and then edit their roles and permissions on the basis of your Marketing Cloud documentation in the first step. You can, if you want, enable the API setting for the users as well. 

Having assigned the roles to each user, you should now be able to view Advertising Audiences, Journey Builder Advertising, and Lead Capture — the three components of Advertising Studio. 

3. Add Social Accounts

The setup is complete. Now you can add Ad accounts for your chosen social media platforms, and connect them.

Navigate to the Advertising Audience Administration tab in order to add accounts. For instance, if you want to add your Twitter account, click the Twitter icon in the Administration panel, log in using your username and password, and authorize the Marketing Cloud app, as shown in the screenshot below. 

Repeat the process to add or configure more social accounts to the platform. That done, you can navigate to the Overview tab (just alongside Administration) and begin managing the performance of your existing audiences or create new audiences. 

It may seem a bit complex at first. However, you can successfully navigate Advertising Studio and all its attendant functionalities with a little help from veteran Salesforce experts.

Now let’s look at the principal components of Ad Studio (Salesforce), namely Journey Builder, Advertising Audiences, Journey Builder Advertising, and Lead Capture.

Advertising Audiences

Advertising Audiences allows you to build audiences on a number of social media platforms, including Facebook, Twitter, Instagram, Google, etc. You can integrate customer data from any digital channel into the Studio and also ensure that the data is updated.

With the help of Advertising Audiences, you can:

• Acquire new audiences on the basis of lookalikes created using well-defined customer segments.
  
• Re-engage inactive users or customers on another social channel.
  
• Synchronize email and advertising in order to broaden the reach of your email campaigns.
  
• Deliver highly personalized experiences on customers’ preferred channels, maximize engagement, and drive conversions.
  
• Avail Twitter Advertising, create a Twitter Topic Profile around a given subject and then change into a Twitter Tailored Audience. Likewise, for other social accounts.
  
• Suppress customers who have already used the product you intend to advertise.

Take a look at the following screenshot that shows how Advertising Audiences works. 

Journey Builder Advertising

With the help of Journey Builder Advertising, you can create Facebook advertising campaigns within the Studio. (Note that the Studio does not allow you to build other social media campaigns.) 

Journey Builder Advertising enables you to build cross-channel journeys and synchronize email, mobile, and Facebook advertising. Follow these simple steps.

• Create a Journey Builder Advertising Audience.
  
• Create content for the ad.
  
• Name the campaign and set its budget.
  
• Return to the Journey Builder interface and launch the campaign. 

Lead Capture

Lead capture enables you to automate lead transfers from Facebook into Salesforce and Marketing Cloud. You can connect the leads to marketing, sales, and service on Journey Builder, then refresh Audiences on the Studio using data from the converted leads. (Again, this functionality is only available for Facebook Lead Ads.) 

More specifically, by integrating Facebook Lead Ads to Marketing and Sales Cloud, you can:

• Generate region-specific leads by targeting their zip code, country, or city.
  
• Offer premium content for free in exchange for contact information
  
• Discover participants for live events organized by your brand, such as webinars, conferences, trade shows, etc.
  
• Sign users up for training and memberships.
  
• Add converted leads to a Lookalike Audience in order to capture more such leads.

Here is a simple workflow of Facebook Lead Ads with Sales Cloud. 

Notably, you can also integrate Pardot into Ad Studio (Salesforce). So first, a Pardot lead is added to a Salesforce campaign, thereby updating a Salesforce report, which is used to create a Marketing Cloud data extension, which then becomes a source for an Advertising Audience.

If you are a Salesforce rookie and are finding it difficult to manage complex workflows, our dedicated Salesforce experts can help you. Engage us today! 

Wrapping Up!

Salesforce Marketing Cloud’s Advertising Studio is an all-in-one specialized solution for marketers who understand the need for cross-channel advertising and data management.

Against the backdrop of social media marketing and its dynamic pool of customer intel, along with its staggering revenue generation capabilities, Advertising Studio is a veritable gold mine for businesses eager to expand their reach across social channels and transform their brand into a force for change. 

The post From The Ground Up: A Comprehensive Guide To Salesforce Marketing Advertising Studio appeared first on Email Uplers.

What is Lead Generation

Though self-explanatory, let’s try to delve into the phrase a little deeper. Lead Generation refers to the process of recognizing potential customers based on your business and collecting their details to convert them into paying customers. That is the ultimate goal.

Collecting their information includes their personally identifiable data like name, email address, contact number, and other relevant details. All these then help to nurture the leads, passing them down the sales channel to finally convert them into customers.

There is a wide range of options to generate leads, and while email marketing comes first in our mind, cold calling, social media marketing, content marketing, ads, and more are other useful ways too.

Looking for an expert partner to help you generate leads through email like never before?
Let’s connect

Lead Generation: Then v/s Now

The manual (door-to-door) sales strategy was the initial way, slightly more than half a century ago. Later came the telemarketing and DRTV (Direct Response Television) advertising. These worked for the yell-and-sell era.

Time just doesn’t make humans old; ideas get affected, too! Though these methods are still used, however, the strategies behind them have changed. The primary factor is the changing role of customers – everyone is more well-informed than ever before, and the second reason is technology.

The recent and revolutionary (maybe?) technology update we have (no surprise anymore!) is AI. ‘Everything is figureoutable’ became actual and efficient.

In the comparison list of benefits of the lead generation process: then v/s now (using AI), the list of the latter would surely surpass the former.
Here’s why!

Why Should One Invest in Lead Generation Using AI?

Its innumerable advantages attract most businesses to embrace it and use it to generate leads. Let’s know a bit more about these advantages:

• Increased efficiency: Taking away the manual and tedious tasks, say, lead scoring, data analysis, etc., from you, AI opens a huge room for businesses to function more efficiently and take up high-value activities in focus.
• Improved lead quality: AI analyzes several factors, such as demographics and previous interactions of the leads, to recognize the most promising ones. It overall results in high-quality leads.
• Better targeting: The deep insights and analysis AI provides help businesses to understand their target customers better and allow them to tailor their nurturing strategies accordingly.

With a plethora of enumerated benefits, AI is changing the way leads are generated. It can enhance this simple process with its powerful data-driven approach. Its predictive and automated analysis can help businesses provide a personalized experience, which raises the possibility of a lead getting converted. Overall, you can deliver an improved and seamless customer experience.

Now, let’s discover how to go about that. 

Some tactics to use AI for Lead Generation

• Employ the chatbots to bring customer journey needs to an ease. It helps streamline the buying process through effective communication, which plays a vital role in lead generation.
  We are privy to chatbots and encounter them on almost a daily basis on webshops. However, AI-powered chatbots are quite advanced. They can use preset questionnaires that persuade the website visitors to share their details.

• Talking about website visitors, you get tons of traffic every day, and some of them are your actual customers. However, the question is how can you get more customers like them. The answer is by creating buyer personas based on your actual ideal buyers. For your initial marketing strategies of a business, you might create buyer personas per your primary research. However, as your business grows and you have huge traffic on your website, you’ll have an opportunity to improve your buyer personas using more effective data. And this is where AI comes in!
  
  AI for lead generation can help curate your buyer personas through personalization. Along with ML (Machine Learning) systems, you can create more accurate buyer personas by analyzing transactional and behavioral data from website visitors. In the end, it betters the business ROI just by improved lead generation efforts.

• Now, you have a powerful database to put into action. However, marketing is knowing about the current trend and not forgetting the past patterns too. Especially with lead generation, predefined processes, and results are not guaranteed. You have to keep trying and testing different strategies to increase the possibility of leads getting converted. And AI is all set to help!
  Analyzing data to identify patterns is AI’s forte, which can help your business formulate further steps to success.

• Post understanding the pattern, let’s move to keeping the similar people in the same place – let’s segment. Here, too, AI-powered solutions (can help!) using clustering algorithms to segment leads more accurately.
  
  More personalized interactions mean higher chances of influencing buying behavior, which can result in 10-15% increase in revenue.
  
  And, this was JUST a trailer! Undoubtedly, there are more such tactics to use AI to generate quality leads.

Few existing AI tools

Finally, let’s introduce you to some of the existing AI tools that might be super helpful in lead generation:

• Lusha – A B2B Lead generation AI

Lead Generation is a step of high pertinence, and often, it becomes a large gap between marketers and their next step. Lusha can bridge this gap with its AI-powered software. Users can find the most promising leads and contacts via its intelligent algorithms.

• Drift – A Chatbot automation AI

A streamlined and non-virtual interaction experience can boast a lot of benefits for businesses and their buyers. And if you are not using a virtual bot, Drift’s chatbot is at your service!

• Signum – An Audience parsing AI

There must be some reason why Segmentation, Signum, and solution all start with ‘S,’ right? Truly so! It can assist you in accurately creating segmented lists. Choosing quantity over quality is an old rule; however, Signum serves it with a trendy twist. It is an AI-powered audience parsing tool that can help you focus more on leads that have high conversion potential and segment those leads that aren’t high priority into separate lists.

• Albert – A Prediction AI

Predictions attract people more! And Albert took it seriously. Its predictive algorithm makes it unique. It works based on behavior and utilizes such insights to lead a customer to a sale. Using the information it collects, Albert will target the audience that most likely relates to your business and will likely make a purchase.

Takeaways

Yes, AI is powerful! Especially in the genre of lead generation. It takes away the tediousness of this task and returns insightful preceeding steps as well as results. Be it gaining insights into your ideal audience, segmenting it, targeting it, or nurturing it, AI has a solution!

Definitely, there’s still plenty of room for improvement. As technology advances, new ways of incorporating AI in lead generation will be discovered, and people will welcome these new ideas; hence, you can expect to see it a lot more.

For now, let’s experiment with this new technology and “lead” toward generating EVERYTHING (because, hey…we have AI)!

The post Unveiling the Future Of Lead Generation Through Artificial Intelligence appeared first on Email Uplers.

Creating new content is hard and time-consuming. If we consider textual content alone, it’s quite labor intensive because writing well is hard, especially if you need to win over an ever-scrolling audience with just a few words. 

Fortunately, we can repurpose/recycle content according to the prerequisites of discrete marketing channels. Now, this, too, while not as time-consuming, requires creative vision. Repurposing is not copying or reusing. It is ultimately a standalone enterprise, albeit that which requires furrowing initially on a prepared field. 

Content recycling is uppermost in the minds of marketers. In a survey of 48 marketers conducted by Referral Rock, 94% of the respondents said that they repurpose content for various marketing channels, while the remaining 6% said that they were thinking of doing so in the near future.

Content repurposing is not a whip-smart, on-the-spot alternative; it’s part of your marketing strategy. It’s not forking under pressure in the middle of the road but one of the lanes of the road itself. It’s non-negotiable, and most importantly, it works like a charm. 

Social Media Content And Email

Repurposing involves transformation. It’s basically making new. Flipping the kaleidoscope, if you will. To repurpose your best social media content for email is to make it relevant to your most recent subscribers, potential subscribers, and, in certain cases, your least-engaged contacts.  

It’s primarily adapting your content to the sensibilities of a different audience on a different channel. You can do it yourself, provided you have a driven, creative team behind you, or you can engage seasoned professionals to manage your social-integrated campaigns. 

Now, it’s important to realize that not all of your top-performing social media content is necessarily relevant to your email subscribers. If, for example, a subscriber has already come across the content on your social media feed, you may want to hold off on sending the repurposed version. 

Not that it’s bound to fail. But first, make sure your content will create value for your subscribers. That’s the whole point of anything you might do to engage your audience in order to extend the loyalty patch. 

5 Ways To Repurpose Your Social Content For Email

While this is not an exhaustive list of how you can repurpose your social content for email, it is a preliminary approach to envisioning and implementing your objectives.

1. Design A Roundup Email

A roundup email is a list of brand events, blog posts, social media comments and shares, most popular products, and more. It’s a very effective way of getting your subscribers up to speed with the latest happenings. For instance, here’s how Pinterest has curated a week’s top Pins in their email. 

Image source

Using the analytics in your social media accounts, such as Instagram, LinkedIn, Facebook, TikTok, etc., you can view your most popular posts and then curate a collection for your email. Designing a roundup email may take a while, but with the right designers at your disposal, you can step it up. 

2. Add User-generated Quotes

Social media has brought brands and consumers together in ways that were unthinkable before. For the first time, you can know for sure how your customers feel about your brand. 

Buying a product is now part of a customer’s ethos, not just a one-time monetary interaction with a distant seller. As a result, brands can interact with customers to the point of the latter’s value system. That’s how deeply you can engage with your audience. 

This is good news since you can now make your content more authentic by allowing your customers to share their stories. And it works. In fact, 79% of consumers say that user-generated content affects their purchasing decisions. 

Adding user-generated content in your email builds trust in your subscribers, nudging them to buy from you without you having to be overly promotional, just like this email from Austin Eastciders.

Image source

3. Add Expert Testimonials

Testimonials are a great way to pique subscriber interest and prick the buying nerve. Often, customers hesitate to click the Buy Now button for various reasons, such as a bad review, an off-the-cuff potshot by a friend, a lack of product specifications, etc. 

While one may have realized the need for a product, these external influences, at times genuine, at other times frivolous, tend to hold back the customer. Besides, your traditional customer is wary of being sold to. 

“The average consumer is resistant to the sales pitch by conditioned response. As soon as the salesman starts talking, they believe they are being sold and put up safe guards,” says John Michael Coleman, Sales Director at Wellis Spa USA.  

At this point, your best bet is to fly in experts/clients who have used your product and can validate its effectiveness. Here’s a beautiful, well-designed email from Violet Grey that uses testimonials.

Image source

4. Repurpose Poll/Survey Results

Social media polling is one of the best ways to gauge audience interest. If you ran a poll and had a good response, share it with your email subscribers. Such emails reinforce your brand image as being customer-focused across channels. 

Now, in spite of the power of email in marketing, it still gives subscribers a rather tapered view of your brand compared to how your audience sees you on social media. As a result, your email subscribers, particularly those who are social teetotalers, may have a limited understanding of your products and services. 

Including survey/poll results in your email will revitalize and expand the way your subscribers look at your brand. It will ultimately help them to get the best out of your offerings. 

Importantly, you needn’t share only the best results of your social polls. This may come across as inauthentic. 

So, if you announced a poll on customer experience, and the results show that most customers would like you to make improvements in certain areas, you could share the feedback with your subscribers while letting them know how you propose to make changes. 

What this does is it makes you look vulnerable, therefore real, and also includes the subscriber into your in-house goings-on, thereby making them part of your journey. 

5. Leverage Group Chats On Social Media

The social dimension of purchasing has had a new lease of life, thanks to social media. Purchasing is not ultimately a solitary activity; it spreads, eventually involving a group of people who share the same interests and sing in the same moral tenor, so to speak. 

Now you have a group of buyers who are gathered around one of your products, chitchatting, making comments, liking, sharing, and so forth. You can use their conversation in your email and trigger urgency in the subscriber’s mind. 

It’s also a very healthy trust-building exercise on the subscriber’s part. Now they are certain of buying the product and also that buying it would mean getting to be part of a story, of a larger context. This is way more effective than pasting a ratings wheel at the head of your email. 

In the following example, Graza has used group chats in their email. Off-topic, we just love Graza’s subject line for this email: ‘Graza in the wild’. 

Image source

Wrapping Up!

Combining social media and email is a powerful instance of cross-channel marketing. Now, given that the average consumer must interact at least seven times with a brand before buying from it, cross-channel marketing ensures that each interaction is apropos to the pain point of the consumer. 

Equally, your consumers are assured that they are not being engaged in silos, potentially missing the action on other channels. Indirectly, you may have encouraged some of them to transition to a new channel, thereby broadening your reach. 

The post Please Recycle! 5 Ways To Repurpose Your Social Media Content In Email appeared first on Email Uplers.

Tagging means labeling or categorizing. In any increasingly complex workflow, labeling introduces granularity, so you can handle various components piecemeal. 

In email marketing, proper tagging leads to personalized and highly targeted interaction with each contact on your list. It ensures a more refined segmentation. 

So first, let’s define email tagging. 

What Are Email Tags?

An email tag is a label attached to a particular email in order to categorize it. Tags are assigned to contacts on the basis of their engagement level, location data, shopping preferences, habits, etc. 

A single contact can have multiple tags. You can create as many tags as you want to in order to simplify monitoring performance on your email analytics platform. 

There are no laid-down rules as to how you should name your tags. You can name them anything you want as long as it makes sense to you and is immediately recognizable by you. 

So, how to add a tag to your email? It’s not rocket science, but the process may vary from one ESP to another. 

In Zoho Mail, for example, you go to the Tags menu, enter a Tag name in the dialog box, choose a Tag color, and then click Save. 

In Mailgun, you just need to use an o:tag parameter to apply tags. 

Gmail allows you to create a separate account for a particular tag. Everything sent to the email address with the tag is also delivered to your regular email address. 

In Mailchimp, you first go to the Audience dashboard, where you will see the Tags option. Then, you click on the Create Tag button, name your tag, and click on Create. 

Here’s an example of how Mailchimp helps you manage email tags by including them in the contact table. 

In Klaviyo, you navigate to the Tags section and select Create Tag. Klaviyo allows you to create 500 unique tags per account. You can also create a Tag group, so you will be able to create multiple tags within a group. 

Salesforce’s Pardot allows you to create tags either from the record’s Edit page, or from the Tag overview page. Below is an example of a VIP event tag on Pardot. 

Types Of Email Tags

You can create many different types of tags according to your targeting needs. Generally, these are some of the types of tags that any email marketing campaign would have. 

Product Tag

The product tag will label subscribers on the basis of their shopping behavior, purchasing history, product preferences, etc.  

If you know a customer buys a particular product from your store, you can now send them an email with a special offer attached to that product. 

Similarly, you can also send out recommendations for related products. 

Source Tag

A sign-up source tag lets you know how your subscribers came in touch with your brand. In other words, what channel did a subscriber choose to sign up for your newsletter?

There are various ways a lead can subscribe to your email, such as through blog posts, advertisements, a LinkedIn campaign, etc. Knowing which marketing channel brings you the most subscribers will help you optimize your marketing efforts.

Action Tag

How does a subscriber interact with your brand? Action-based email tagging will help you understand the engagement level of your subscribers. 

Suppose a section of subscribers is used to leaving dedicated comments on a specific topic. You can now create more content on just that topic and include the content in your upcoming campaigns. 

Status Tag

A status tag helps you track the status of a subscriber along the sales funnel. You can create a status tag along the following lines:

• New subscribers
• Recent subscribers
• Subscribers who engaged in the last two weeks
• Subscribers who are not active for the past 30 days
• Loyal subscribers

The point of adding status tags is to help you send the right message to the right subscriber. You don’t want to send a win-back email to your loyal subscribers, would you? 

Now, this may sound too obvious, but as your list grows, you’ll find it hard to do the simplest tasks in the absence of proper tags.

Interest Tag

The interest tag labels subscribers on the basis of their interests. How do you know what interests your subscribers? By asking them, let’s say, via periodic surveys.

You can now go on tagging emails of your contacts according to their interests and deliver content they like the best. 

Benefits Of Using Tags In Email Marketing Campaigns

As we have been seeing throughout this post, the fundamental use of tags is in organizing contacts in order to send highly personalized experiences to each subscriber.

Organization improves segmentation. Smart segmentation translates to more opportune, targeted triggering. But let’s consider each of these in some detail. 

Organization

Email list management is critical for email marketing success. It is directly related to user engagement. “Building an email list is crucial because it’s the best way to build a relationship with potential customers in an intimate way,” says Nathalie Lussier, Digital Strategist at AccessAlly. 

How do you establish such a relationship with your customers? By sending targeted emails. This can only be done if you tag different subscribers according to their interests and motivations. Email tagging organizes your contact list so that you can easily send the right content to the right subscriber. 

Segmentation

The finer the segmentation, the more personalized your emails. Personalized content improves the odds of your email landing in the recipient’s inbox instead of being dumped in the spam folder. 

Tags simplify and enhance segmentation. HubSpot, for instance, allows granular segmentation with the help of dynamic tags. You can create tags based on contacts’ personal information, company/commercial information, social media information, behavioral idiosyncrasies, business-specific information, etc. 

Below is an example of segmentation on the basis of personal information, which would include the subscriber’s first and last name, email address, phone number, contact, etc. 

Triggering

Email triggers are automated emails sent out to subscribers upon specific criteria being met. Triggered emails enjoy a 70.5% higher open rate. Email tags help you track subscriber activity so that you can trigger emails accordingly. 

Tag-triggered email automation helps you send the most relevant emails to the right subscribers at just the right moment. For instance, you can create a tag for contacts who haven’t engaged for the past 60 days and then send them a win-back email.  

In Mailchimp, you can tag-trigger your emails from the contact table, the contact profile, the Tags page, or from the campaign builder. 

To do it from the Tags page, go to the Audience page, select Tags, find the tag you want a campaign to be sent to, and then select Send. 

Consider the following illustrated email tags example from Mailchimp. 

You can also create multiple tags from the campaign builder. Go to the To section in the campaign builder, click Audience to choose the audience you want to work with, then select Send To, and click New Segment. 

Now, as you can see in the following screenshot, you click Add Filter to choose a segmentation condition(s). The And and Or buttons set up the logic for each segment. So Or will show contacts that have one of the specified tags, whereas And will show contacts that have all the specified tags. 

Wrapping Up!

Email tags are a great way to organize a growing, potentially chaotic list of contacts. Proper organization spontaneously aligns your email marketing objectives with implementation-ready workflows. From refined segmentation to personalized send-outs, email tagging is the bedrock of a successful email campaign. 

The post Aim, Draw, Bullseye! – Why Email Tagging Is A Must For A Successful Campaign appeared first on Email Uplers.

One of the peculiar ways to deal with the problem of unpaid debt in 17th-century Western Europe was to throw delinquents into a debtors’ prison. Incarceration was the last stage in the rather vicious process of debt collection that began by ‘dunning’ i.e. forcibly demanding repayment of a debt.

Today, the word ‘dun’ has come to mean ‘to pester’ or ‘to plague’. Dunning has a bad reputation, and rightly so. It’s invasive, intimidating, and inhuman. Even in our modern world, eCommerce companies have in the past been guilty of ‘pestering’ their customers to update their payment/billing details.  

In an age that is fortunately turning to empathizing with, and creating real value for, customers, pestering or hounding is no longer an alternative. In this blog post, we’ll share how to write, design, and send out dunning emails that actually work. 

What Is A Dunning Email?

A dunning email is a transactional email sent to subscribers reminding them of their due payments.

Customer churn is singularly responsible for necessitating dunning. According to HubSpot, in the SaaS industry, companies focusing on small-to-medium businesses witness a 3-5% monthly churn rate.

Worse, for new SaaS companies, the number shoots up to 15% per month, at least during their maiden year on the market. 

A churn may be voluntary or involuntary. An involuntary churn occurs when a customer has a payment failure, leading to automatic subscription cancellation. 

Involuntary churns may happen for a number of reasons, such as when the customer has lost their credit card, has got a new credit card, or has exceeded their card limit. It may also happen if there are bottlenecks in the network of the banking system.

Hence the need for dunning management. The right dunning strategy:

• Reduces involuntary churn
• Maintains revenue stability
• Saves time
• Enhances customer experience

We shall deal with each of these in more detail later in the post. But first, let’s see how to write, design, and send a dunning email. 

Writing A Dunning Email

Like any email copy, a dunning email will have three components: subject line, email body, and conclusion. 

Your subject line must be short, and to the point. Generally speaking, because it’s transactional, dunning email subject lines don’t always have to be creative. Usually, where anything related to money is involved, the driest phrases often click.  

Take the following subject line from a Dropbox dunning email.

It can be as straightforward as that. While your email may be just one of many such emails crowding the subscriber’s inbox, simple subject lines still work. 
Coming to the email body, you want to make your copy direct, informative, and empathetic. While it’s a transactional email, avoid using too formal a tone. The same email by Dropbox is too formal, and rather crudely injunctive.

Compare it with the following dunning email from Hulu.

Image source

Do you see the difference? Hulu’s copy is appropriately informal, friendly, and reassuring. Phrases like ‘Don’t worry’, ‘We understand’, ‘These things happen’ etc. are always effective in dunning emails. 

Notably, the way the email starts — ‘Something went wrong…’ — is interesting, and really nails the point home. The ambiguity effectively dismantles any preconceived notion of who has the so-called upper hand in the exchange. Can it get more anti-dunning? 

It’s also a fine example of context sharing, one of the hallmarks of personalized marketing.

Finally, closing a dunning email also requires some consideration. Take a look at how Hulu closes the same email. 

There is the obvious call to action, but below the button, the smaller CTA provides an alternative. Often, the customer is not in control of their payment issues. In those cases, closing the way Hulu has done is always helpful, and leads to a positive customer experience.  

Designing A Dunning Email

The purpose of a dunning email is primarily to inform in order to make the customer act in a desired way. As a result, most dunning email templates are simply designed, and rich in white space. 

You don’t want anything in your email that may cause distraction. Design is only useful as a framework, nothing more. Check out the following pre-dunning email from Slack.

As you can see, there are no images, no distractions, just the necessary information, and the brand logo. 

Similarly, consider The Noun Project’s pre-dunning template below. The email does not have a text-rich body, but it is amply white-spaced to keep the focus on the information. 

Sending A Dunning Email

More often than not, customers don’t act after just one dunning email. So, create a sequence of four-five dunning emails, each time tailoring the message according to the time lapsed.

The first email is a pre-dunning email, like the above two emails from Slack and The Noun project. It’s a cautionary reminder. 

The second email is where the subscriber is reminded about having to renew their subscription. 

The third email is a final notice to the subscriber, asking them to update their payment/billing information. 

The fourth email is the Last Chance notification, informing the recipient that their subscription will be canceled in so many days. 

Now, set a sending schedule to automate the send-outs. Ideally, you should send a dunning email once every four or five days. 

Benefits Of Implementing Dunning Emails

Having looked at the general dunning email best practices, let us now consider the benefits of dunning emails in some detail. 

1. Reduces Involuntary Churn

As we mentioned before, involuntary churn happens when the customer doesn’t actually want to cancel their subscription, but due to unforeseen payment issues, is automatically blocked out of their account. 

So the customer wants to stay subscribed, but cannot. Without proper dunning management, you end up losing thousands of dollars for nothing. 

The best way to reduce involuntary churn is to use payment processors to effectively monitor transactions, and alert customers as soon as there is a problem. 

2. Maintains Revenue Stability

By sending automated alerts to customers so that they have the time to update their billing information and pay up, you can maintain a stable revenue stream. 

The point is to keep sending reminders at specific intervals. Here’s a brilliant example of revenue recovery by Baremetrics. 

As you can see, Baremetrics set up a 20-day dunning cycle. Here’s what’s fascinating: they were able to recover a whopping $84,367.11 upon sending just one notification. The recovery rate at Day 0 stands at 30.37%. That’s how effective proactive dunning can be. 

3. Saves Time

Manual dunning management is time-taking. You’re not dealing with one or two customers. Also, you’re prone to making mistakes. Sending a dunning email to paying customers is embarrassing, to put it mildly. 

Automated dunning management saves time and resources. You can easily integrate a dunning management software into your ESP, and maximize promptness, and accuracy. 

Need help with email automation? Get in touch! 

4. Enhances Customer Experience

The point of sticking to dunning email best practices is ultimately to deliver positive customer experiences. 

Of course, no one gave a damn in the 17th century about how debtors felt when creditors came banging on their doors. But in the 21st century, even so maligned a practice as dunning can be changed into a positive experience. 

Instead of sending generic email blasts, you want to send personalized dunning emails to your customers. You don’t want to sound invasive, or intimidating. As we’ve been seeing in this post, from subject line to body to conclusion, a dunning email can be as civil as you want it to be. 

Wrapping Up!

Dunning is no more only about getting delinquents to pay up. With the help of a foolproof dunning strategy, businesses can afford to make their customers smile in the midst of a payment crisis.

The post Getting It Dunn: Everything You Need to Know About Writing, Designing, And Sending Out Dunning Emails appeared first on Email Uplers.

If marketing automation is central to your business’s scheme of things (as it very well should be in 2023), there’s a strong, strong chance that Pardot is already a part of your toolkit. Unparalleled when it comes to lead nurturing, Pardot’s sophisticated suite of features is well-adored by email marketers across diverse domains and particularly by those who operate in the B2B realm.

In its Winter 2022 release, Salesforce announced a Pardot functionality that would further go on to enhance the tool’s appeal manifold among its users- the Pardot landing page builder, an impressive improvement over its predecessor, the “Classic” builder. A soundly curated and visually appealing landing page is indispensable to all organizations, irrespective of whether they are an already established player or new to the arena. It helps them break into the radar of their target audience, enabling them to not only amplify conversations but also glean crucial insights regarding their visitors in the process. Thus, a dedicated tool that would help them to build stunning landing pages from scratch, like, you guessed it- the Pardot landing page builder, is downright priceless. 

Today, we will explore this tool’s different features and share a few best practices that would help you design impactful landing pages using it. Ready to find out? Dive in, then!

Unraveling the Pardot Landing Page Builder

Listed below are the various features of Pardot’s new landing page editor. Take a look!

Drag-and-Drop Functionality

One of the most attractive features of the new Pardot landing page builder is the presence of drag-and-drop components. True to their name, these are moveable, reusable blocks that one can make use of to build the landing page of their dreams from scratch. The high appeal of this particular functionality lies in the fact that it empowers everyone, even those unfamiliar with coding, to create landing pages exactly the way they envisioned it. 

All the components you need to design your landing page you can find assembled in a sidebar menu in the editor. Pick the ones you fancy from there, place them on the canvas, and customize them as you wish. Yes, it’s that easy! What’s more, once you have created a foundational framework or “template,” you can utilize it while developing anything in the future.

The Form Component

If you are familiar with the old form builder in Pardot, good on you! Because that’s exactly what you’ll have to use to design your forms over here as well. However, the new editor makes life easier for you by ensuring that your forms are rendered in the overall design and aesthetic mould of your landing page, thereby making it convenient for you to preserve the page’s visual consistency. Given the form is where the magic happens, what with it being the center of collection of vital visitor information, you can ill-afford for it to strike a sore spot on your landing page. All the mindfulness otherwise exercised in curating your landing page might end up being watered down if your signup form cuts a sorry figure. The Pardot landing page builder helps you steer clear of this narrative courtesy of this thoughtful feature. 

Achieving Responsivity

Striving for responsivity has become one of the foremost agendas of the majority of email marketers out there. And for good reason. At present, if you were to pick up any business’s contact list at random, you’d find the distribution of mobile and desktop users to be quite even. So, if you go ahead with designing your landing pages by keeping only one demographic in mind, your lead generation and conversion numbers will always fall short of your expectations. But fret not! Pardot’s new landing page builder takes care of this crucial aspect for you.

Earlier, one had to write additional code to ensure responsivity; this is not the case anymore. With this new editor, you can visualize how your landing page will appear across devices of different sizes and effect the necessary modifications accordingly. As a result, it becomes vastly easier for you to deliver rewarding user experiences.

Status Field

As the name suggests, this field updates the status of the landing page corresponding to the stage it is at during the development process. Normally, the status field will reflect the following 3 entries:

1. Draft: This is the default entry; you will see this as you work on the landing page.
2. Published: You see this entry when you make your landing page live. 
3. Published, changes pending: This appears when someone on your team has made adjustments to the landing page. These changes will reflect on your landing page only after you approve them. Until then, the existing version of the page will continue to be live.

Chatter

Creating a landing page is, most of the time, a collaborative affair. An impactful landing page results from the participation of several individuals across relevant departments (content, design, marketing, and sales, to name a few). Now, wouldn’t it be handy if all the discussions carried out between these parties could be all compiled in one place so that everyone concerned could always stay on the same page? Well, consider your wish granted. The Pardot landing page builder facilitates just this via the “Chatter” feature. Chatter lets you add comments, tag teammates, upload attachments, and do much more, essentially eliminating the need for an external collaboration tool. It empowers you to design your landing pages with an efficiency that you had never imagined possible!

In-built Templates

Struggling to find the time or resources to design your landing page from the ground up? Don’t worry; Pardot’s new landing page editor has got you covered. How, you ask? Why, through its impressive library of pre-built landing page templates, of course! So diverse is the range of designs across these templates that you are sure to find one that will fit right in with your requirements.

Pardot Features that Complement the Landing Page Builder

Now that we have wrapped our heads around the different capabilities of the Pardot landing page builder, let us take a look at some of this tool’s other functionalities that allow you to get the most out of the landing pages you create over here.

Engagement Studio

One of the greatest incentives for creating landing pages in Pardot is gaining access to its extremely sophisticated engagement studio. With it, you can easily establish a 1-on-1 relationship with every single prospect and nurture them corresponding to their interactions with your landing page. The Engagement Studio, thus, empowers you to craft hyper-personalized communications and have data-driven insights fuel your decision-making machinery.

Reporting 

Pardot lets you access all relevant metrics related to your landing page’s performance in one place, paving the way for efficient analysis. Subsequently, this also allows you to brainstorm and implement modifications to drive improved results.

Multivariate Testing

Your target audience has varying tastes and sensibilities. How do you, then, craft a landing page that appeals uniformly to them all? Discerning this via guesswork and speculation is an exercise in futility. The only way to arrive at an informed conclusion is to leverage Pardot’s multivariate testing functionality- create multiple versions of your landing page, with each reflecting a different combination of constituent elements and determining the top-performing one.

Third-Party App Integrations

Pardot landing pages support the integration of a large number of third-party app integrations. This, coupled with the already extensive set of features that you can avail of from Pardot, really puts you in a position to significantly boost the impact of your landing pages.

Tips to Keep in Mind While Creating Landing Pages

The pointers listed below will help you hit all the right notes with your landing pages. Take a look!

• Hook the reader with your headline. If the headline doesn’t pack a punch, the chance of a visitor engaging with your landing page reduces drastically.
• Curate your images mindfully. It must be relevant to the offer that your landing page is talking about.
• Pay attention to the placement of your lead form. As a best practice, most marketers prefer placing it above the fold, as doing so increases its visibility.
• Write a crisp and impactful CTA. Aiming for sounding clever and witty is alright, but ensure it doesn’t come at the expense of being lucid.
• Make sure your landing page is responsive. Desktop, mobile phone, tablet; your visitors could access your landing page from anywhere. Hence, your objective should be to deliver a consistent experience across all devices and environments.

Wrapping It Up

By leveraging Pardot’s comprehensive capabilities, designing a landing page that can boost your engagement and conversions becomes sufficiently comfortable. We hope the insights shared above have been able to give you a definitive idea about Pardot’s landing page builder, and how one can use it to build absolutely stunning landing pages!

The post Designing Pitch-perfect Landing Pages with Pardot- All You Need To Know! appeared first on Email Uplers.

In the late 1990s, renowned American marketer Seth Godin introduced the concept of permission marketing. Instead of bombarding people with advertisements, permission marketing seeks to connect with people on their terms. It is driven by mutual respect and trust. 

Personalized marketing is part of the same approach. You connect with individuals rather than megaphoning your products/services to an anonymous crowd. 

Taking a leaf out of Godin’s book again, it is important to realize that personalized is not the same as personal. 

Having an AI bot to remember your customer’s name is merely personalized. Interacting in real-time with the same customer on their terms, identifying their present context, and trying to resolve their issues — that’s more than personalization. 

In this blog post, we will stick to the term ‘personalization’ since it is part of the mainstream marketing lingo, albeit keeping the above distinction in mind. 

In fact, the core enginery of Marketing Cloud Interaction Studio insists on maintaining such a distinction. Marketing Cloud was not built to reinforce crude mass personalization. 

So, let’s begin.

What Is Marketing Cloud Personalization?

Marketing Cloud Personalization is Salesforce’s answer to the problem of delivering highly personalized, context-driven experiences to customers in real time. 

As customers interact with your brand, Salesforce Interaction Studio captures their behavioral patterns and responds to each customer according to their individual status quo along the sales pipeline and on their preferred channel of communication.

Salesforce has two Personalization editions, namely Growth and Premium. The Growth edition does not enable omnichannel personalization. You can learn more about it here. 

With the help of Marketing Cloud Personalization, you can:

• Create a unified customer profile: The Unified Customer Profile gives you an exhaustive, bird’s-eye view of each user who interacts with your brand. 
  
  Salesforce marketing cloud interaction studio allows you to create a Unified Customer Profile for eCommerce, demand generation, and SaaS. 

• Manage identities: Personalization begins after the aggregated customer data has been collected in one place. Following this, Cloud’s built-in identity management system uses deterministic data matching to create a Unified Customer Profile for each customer.
  
  The system uses specific identifiers (called identity types), such as customer ID and email address, which determine how to process events in the Salesforce event bus. 
  
  Your customers may interact with your brand on various channels, thereby generating disparate identity data. The goal of identifiers is to merge all that data into a single, unique profile for each customer. 

• Build and manage audience segments: Salesforce personalization allows you to segment your audience according to a set of self-defined criteria. 
  
  When a user interacts with any one of your channels, the Personalization platform identifies the relevant segments from the user’s real-time activity on that particular channel. 

• Access reports and analytics: Salesforce Marketing Cloud Personalization gives you access to reports for in-depth corrective analyses. 
  
  On the Reports dashboard, you can view user activity, campaign activity, the number of content views, product purchases, transactional stats, etc. 
  
  You can access activity reports, results reports, and visits reports. Guardian, part, and parcel of Marketing Cloud Interaction Studio, monitors metrics gathered from your website, or app, in real-time. 
  
  You can use Guardian to detect optimization windows, and to identify and fix potential bottlenecks.

Why Should Marketers Leverage Salesforce Marketing Cloud Personalization?

Personalization minus AI is still a widely practiced approach to connecting with customers. But, in the absence of AI, you can only group customers according to their demographics and shared interests. Not only is it increasingly outmoded, but your customers are evolved enough to recognize the difference between being treated as a person and as a persona. 

AI-powered personalization (hyper-personalization) enables you to treat each customer as a persona, an individual, which is what consumers are looking for today. Salesforce Marketing Cloud Personalization is a direct answer to that demand. 

The availability of data makes that possible as well. In their report, “Connecting with Meaning: Hyper-personalizing the Customer Experience Using Data, Analytics, and AI,” Farhad Shariff et. al. argues:

“Historically, customer data was collected across outdated and disconnected systems, and limited to call centres and point-of-sale. However, increased digitization coupled with advanced data technologies allows organizations to use their proprietary and third-party data to create detailed pictures of customers and gain a deeper understanding of their preferences and behaviours.”

The Unified Customer Profile is a data-intensive control board. It contains contextual data, demographic data, event data, cross-channel data, and real-time affinities.

Equally, a crowded digital marketing landscape is triggering extra spending in customer acquisition. In a telling contrast, Salesforce-using companies have witnessed a 28% decrease in customer acquisition costs. 

SFMC Personalization Implementation Methods

The process of implementing Salesforce Marketing Cloud Personalization can be segmented into the following steps.

• Identify Stakeholders: Identify who the primary and secondary stakeholders are. Conduct a stakeholder analysis. Include the person(s) who is in charge of website operations, the team responsible for configuring data integrations, and the person who will be using Marketing Cloud Personalization post implementation. 

• Data Security Requirements: Document how many datasets you need. Marketing Cloud Personalization uses dataset bundles to manage data security. Separate datasets hold customer data according to geography, brand, attributes, behavior, etc. 
  Take geography. If you are a global brand, you need to create one dataset for local customers and another dataset for global customers. Accordingly, the team handling local customers cannot access the global dataset, and vice-versa. 

• Implementation Path: The implementation path includes deploying the web SDK (software development kit), and site mapping. 
  Deploy the Marketing Cloud Personalization web SDK in the header of your website or application. Following this, create a sitemap in order to monitor behavioral and contextual data, facilitating meaningful interaction with your customers. 

• Identify Your Business Challenges: How are you planning to use Salesforce personalization? Identify your main objective, your most active engagement channels, your primary KPIs, and the most relevant audience segments.

• Build A Campaign Strategy: First, identify your core audience. Who do you want to deliver personalized experiences? Segment your target demographic according to behaviors, preferences, and motivations.
  
  Define your business objectives. What is the exact problem that you are looking to solve? Are you planning to build something from scratch? Or do you want to carry out a series of improvements?
  
  Determine your KPIs. What are the metrics that you are measuring? Do you want to increase conversions by a certain percentage? Do you want to increase the CTR? 
  
  Consider testing the objectives with a campaign. Following this, identify what type of content you need to create to support your test. This step may also involve reviewing your existing content to scope out potential improvements. 

• Document Your MO: Having identified the business challenges and built a campaign strategy, document your MO and communicate the same to the concerned stakeholders. Collaborate to finalize the business requirements, and then you can kickstart your project on Salesforce Interaction Studio.  

You need to choose the right implementation partner who is committed to helping you succeed. At the end of the project, they should provide you with an exhaustive solution document. 

Equally, all team members should be included in the knowledge-sharing sessions carried out by the implementation partner.

“It’s very important to plan your knowledge transfer process. A knowledge transfer isn’t a meeting for an hour or two, it’s the process of transferring information, history, reasoning, contacts, and dates from one individual to another. Depending on the complexity and amount of work that has been put into your Salesforce instance this could take a while,” writes Mike Gerholdt, Senior Director of Salesforce Admin Evangelism at Salesforce. 

Wrapping Up!

The word personalization has been bandied about for quite some time. Before the integration of AI into digital marketing, it only meant identifying customers by their names and their demographics. At best, it was a favored replacement for the word “customer”; at worst, it was almost mass marketing gone digital. 

But with the advent of AI and hyper-personalization via tools like Marketing Cloud, the paradigm of customer experience has changed. It is no more solely about identifying customers by their names but about participating in a nexus of individual narratives. 

The post Simplified: Implementing Salesforce Marketing Cloud Personalization (Interaction Studio) appeared first on Email Uplers.

With the proliferation of analytics tools online, customer/buyer journey mapping has gotten more streamlined and accessible. Today, businesses can fast-track solutions in response to customers’ emotions as well as their actions.

Sophisticated analytics tools can revitalize cross-departmental collaborations, leading to an integrated view of customer experience. This is particularly advantageous since it reduces organizational confusion and needless politicking by refining the points of transference between teams.

SFMC’s Journey Builder is one such tool, by far the most popular one in the email marketing landscape today. Journey Builder offers email marketers real-time customer intel and predictive analytics, which turns the spotlight on an individual customer, helping you to build a unique profile. 

Marketers use the profile data to predict what the customer is most likely to do next. Depending on the actions taken by the customer, Journey Builder allows you to leverage ‘engagement splits’ to personalize customer journeys, thereby maximizing intimacy and creating value.

From sending touch point-optimized alerts to delivering customized experiences to every subscriber/customer, SFMC’s Journey Builder can transform audience engagement by responsive, value-intensive interactions, and prompt problem solving.

In this post, we look at Journey Builder examples, points to consider while building a Journey Builder campaign, and more! To maximize engagement and ultimately drive conversions, we bring you an actionable set of Journey Builder best practices. So, let’s begin the journey!

Cleanse Your Data

In order to expedite processing, you need to “cleanse” your existing data before starting a new journey. 

Specify the data extension for each journey, instead of using the same extension for multiple ones. Segment your contacts before feeding them into the journey by using SFMC’s Automation Studio. Marketing Cloud’s Automation Studio streamlines multileg marketing and data handling within the tripartite scope of ‘immediate’, ‘triggered’, or ‘scheduled’ send flow.

Understand that efficient resource management is non-negotiable. So, as per SFMC’s own recommendation, if the number of your contacts exceeds 500,000, don’t filter more than half of it within the entry source. The system might stop functioning due to inordinate resource consumption.

Importantly, add all data relevant to your decision splits in the entry source. Preferably, use journey data, instead of contact data, for your decision splits. 

Set A Goal

Having cleansed your data, you need to set a goal for your journey. It could be anything along these lines:

• New customer acquisition
• Increasing engagement
• Boosting subscriptions
• Increasing renewal rates
• Upselling /cross-selling services
• Encouraging profile completion
• Abandoned cart reminders
• Bringing down the frequency of service calls

Don’t set more than one goal per journey. Setting up complex journeys might be counterproductive, opening the door to bad customer experience. 

If you have set up a complex journey, consider splitting it up into two simpler ones. There could be multiple goals within a complex journey, so it’s easier to take a more focused approach by optimizing and working on your goal-specific actions at a more granular level. 

For example, you might want to send a cart abandonment reminder as well as a number of winback emails. Technically, you can implement both (and more, according to your goals) in a single journey. However, if you are a Salesforce rookie, you’re better off splitting up your objectives into two short journeys. 

Although optional, the best approach would be to use SFMC’s native ‘Goals’ feature to estimate, as precisely as feasible, the success potential of a particular journey.

Once a journey is initiated, Journey Builder will analyze your contact data against the selected filter. If and when a goal is met, the corresponding contact will be visible in goal target stats. Having a granulated data display at your disposal at all times will help you analyze the performance of every journey.

Use Exit Criteria

Journey Builder’s Exit Criteria is a highly useful feature, enabling “contact flushing” upon completion of a particular target within a journey. With the help of Exit, you can “flush” or remove contacts when they are no longer relevant to a journey’s objective.

Let’s look at a Salesforce Journey Builder example in relation to Exit criteria. 

Suppose you want a lead to subscribe to your email newsletter. If the lead does change into a subscriber, the goal is achieved and you may remove the subscriber from the subscription-designated journey, irrespective of where the contact might be in the overall journey.

You thus go on flushing contacts in tune with each consummation at the relevant touch points, thereby distilling the journey path for a cleaner, more high-res operation.

In accordance with SFMC best practices, there are three chief considerations to keep in mind when you use Exit Criteria:

• You can view the list of all flushed contacts in the Health Stats panel on a live journey
• You can define the exit criteria according to specific versions of a journey
• Goals are processed before Exit, if you have both the features configured

Fine-Tune Your Filtering Logic

It is important to remember that all journeys in Journey Builder share resources. So, when a particular journey makes use of an Entry filter, the process of contact admission slows down, affecting the rate of hourly processing.

So, to speed up processing, here are some Salesforce Marketing Cloud Journey Builder best practices in relation to efficient filtering:

• If filters use contact data, figure out the closure of an attribute set for linking a contact attribute to the relevant contact. Note that multiple attributes associated with a single contact will affect processing speed.
• Remember that the cost of operations increases with the number of transistor switches required for an operation. Ergo, for best filter processing, avoid expensive operators like ends with and contains.
• Avoid complicated entry source and decision-split filters to reduce the number of table joins needed to filter contacts. The number of table joins is inversely proportional to processing speed.
• The extent to which a filter can be complex depends upon the number of data attributes used and the number of links required for contact mapping.

Optimize Journey Activities

To reiterate one of the axioms of Journey Builder best practices: resource sharing is at the core of all Builder operations. The system processes all contacts at the same time. So, you need to optimize journey activities in order to accelerate processing. 

Below, we list some of the best practices for optimizing journey activities:

• Do not use Wait activity as the first and last step of a particular journey. No Wait activity should be longer than 15 minutes.
• Slash wait activities at the end of a journey to one minute in order to reduce load time and improve performance.
• Don’t add more than 200 activities in a particular journey.
• At the start of a journey, don’t use more than three decision split activities. Since Journey Builder processes contacts in batches, it is only reasonable to reduce the size of a batch for faster processing.
• Do not use consecutive decision splits.
• In order to offset processing delay, optimize the hosted endpoints of your custom activities by calling a custom REST API.  
• Avoid the retry logic. Because you called a REST API, you might increase its response time by adding a retry logic to reverse failed calls, which will retard processing.

Use SFMC’s AMPscript

SFMC’s Journey Builder relies on AMPscript to personalize your messages. So, to increase processing speed, use Marketing Cloud’s AMPscript to reduce send bandwidth by sending highly personalized messages to your contacts.

Note that you can use the Digital Command Center for Slack to keep tabs on your journeys, which will empower you to attend to campaign roadblocks pronto.

You can also refer to Journey Builder’s built-in System Optimization dashboard. The dashboard gives you a bird’s-eye view of journeys and configurations that might negatively affect processing speed. 

The dashboard also superintends live journeys and offers actionable recommendations to tweak and boost global system performance.

Wrapping Up!

There’s no point harping on the importance of customer journey mapping. It’s indispensable, and if you are a marketer with a puckered brow, you know it best. The question is how refined and actionable the map can be; in response to which question, SMFC’s Journey Builder, in all its functionalities and ease-of-use as laid out in this post, is the perfect answer.

This amazing tool from Salesforce equips all stakeholders with a highly granulated visual handle, paving the way for higher engagement, increased conversions, improved customer experience, and customer retention. 

We hope that our crystallization of Marketing Cloud’s Journey Builder best practices has helped you. Don’t leave us hoping though!

The post SFMC Journey Builder: Best Practices For Your Email Campaigns appeared first on Email Uplers.

In their 2023 report on the state of email design, Litmus distinguishes between designing an email and designing a social media campaign thus:

“While a standard graphic design asset is static, an email is a fluid, dynamic asset that changes based on user or device settings… This means that email designers have to make sure their designs look good in dozens, if not hundreds of different configurations of color, text, margins, and more.”

Admittedly, email design is a specialist’s job. According to the same report, 35% of companies use an email design specialist.

Equally, the importance of using advanced design tools can’t be underestimated. The idea that a good designer does not need to rely on tools is bogus. No matter how advanced a tool, it still needs a vision to drive it. 

Mailchimp’s (new) email builder is one such tool that helps you design dynamic, responsive emails. It is intuitive, easy-to-use, and covers the whole gamut of email design. But let’s take it from the roots up. 

About the Mailchimp Email Builder

Mailchimp’s in-house email builder is a specialized design tool that comes equipped with pre-built and custom email templates, device-optimized (desktop and mobile) email styles, and preview and testing functionality. 

Over the years, Mailchimp’s drag-and-drop email building solution has helped a wide range of businesses transform their ways of interacting with customers. 

“The custom templates have been crucial for us to really quickly and effectively modify our messaging and the look and feel of our emails to communicate the latest to our customers and make sure that they feel connected through our branding,” says one of their clients. 

Another client notes, “The main benefit of email design with Mailchimp is that we can make our emails look a lot better than the technical expertise that we have.”

Mailchimp has two email builders, classic and new. Let’s take a look at both. 

Email Builder – Old And New

As Mailchimp notes, both email builders can be used to create dynamic marketing emails. But there are a number of specific differences between the two versions.

For instance, the new email builder allows you to integrate third-party platforms with the built-in Apps content block. It connects your personal account and business accounts with your Mailchimp account. The advantage? You can easily ask your contacts to consider engaging with your business through the applications you are using. 

The new Content Optimizer feature makes marketing suggestions according to the latest best practices. The Optimizer analyzes data from the most successful email campaigns, and makes user-specific recommendations (in relation to email copy, layout, design, imagery, etc.) to improve your email.

We know that Mailchimp surveys are an effective means of building personalized campaigns, boosting CSAT, and improving services. Luckily, the new builder also has a Survey content block that adds a link to your Mailchimp surveys in your email. 

None of these new functionalities are available in the classic builder. 

That being said, the new email builder does not allow you to custom-code a template, or embed an RSS feed in your email. You must switch to the classic builder to do any of those. You can’t share content blocks in the new builder, either. 

Those were some of the principal differences between the classic and the new email builder on Mailchimp. Remember that the new builder is enabled by default. But you can switch builders anytime you want. 

How To Use Mailchimp’s New Email Builder?

Below, we present a step-by-step approach to using the new email builder on Mailchimp. 

1. Log in to your Mailchimp account and select Email Templates. Then, click on the Create Template button.

2. Choose a template to start with. Select a template which is the best match for your design, from the array of available templates.

For our illustration, we chose Mailchimp templates. You can also select Saved templates and the Code your own option. The Saved templates tab consists of any previous designs you might have saved for future use. The Code your own tab is ideal for those who are well-versed in custom coding.

3. After selecting the template, give a suitable name to your template, and save the template.

4. Your template is created. As you can see, the left panel has all the relevant content functionalities that can be dragged into your template.

5. After selecting any of the blocks, you can move it, duplicate it, or delete it.

6. You can select the padding for the text block from the left panel.

7. You can add text in the code section with all the links from the Code tab in the left panel.

8. You can add an image from the Add button. 

9. You can add attributes like block background color, padding, alignment, link, and alt tag from the left panel after having selected the image.

10. You can select any layout from the blank layout and pre-built layout.

11. You can see the template in preview mode to have an idea of how it would look in use. You can also save the template and exit from the editor.

12. You can send a test email from here.

Note that the new email builder has certain limitations. Let us walk you through them.

• You cannot edit the width from the editor. Which means that you have to use the width of the available templates.
  
• You cannot use custom CSS in the code.
  
• You cannot add multiple background colors into the block section.
  
• You cannot control mobile views.

Wrapping Up!

The point of using an email builder software is that it allows you to design emails more quickly and more efficiently. Mailchimp, for instance, boasts a ginormous library of prefab email templates and easy-to-use drag and drop functionality. In the hands of a seasoned email designer, Mailchimp’s email builder can transform the way your brand uses email to reach out to customers, leading to more engagement, and triggering conversions.

The post A Guide To Mailchimp’s New Email Builder appeared first on Email Uplers.

In 2023, if hyper-personalized communications and omnichannel interactions don’t drive your marketing efforts, you seriously risk being outwitted by your competitors. Customers today are not just extremely aware of WHAT data they are sharing with you, but also of HOW it is being utilized in the messages they receive from you. Should they feel that their information isn’t being processed efficiently to manufacture meaningful experiences, it won’t be long before they withdraw from you altogether. To avoid such unenviable consequences, it becomes crucial for businesses to rely on platforms that facilitate the potent strategies listed above- Klaviyo being a leading name in that hallowed coven.

Whenever anyone breaks mention of marketing automation, Klaviyo, more often than not, ends up announcing itself in the same breath. Such is the reputation it has carved for itself. From allowing businesses to implement personalization at scale to enabling them to effortlessly chart their growth by leveraging analytics, Klaviyo’s list of capabilities is quite immeasurable. For these very reasons, this powerful platform constantly occupies the radars of email marketers as well. The impact of email as a marketing channel is well-established. Now, imagine dialing up its effectiveness by several notches by marrying it with a luminous tool! 

In this blog, we shed light on the various ways in which Klaviyo can help you take your email marketing campaigns to the next level. Ready to find out? Well, dig right in!

1. Fashion Picture-perfect Templates With the In-built Editor

Arresting email templates form the lifeline of a successful email campaign; everyone knows that. And yet, many struggle to materialize them. With Klaviyo, you can bid goodbye to that roadblock. Equipped with a sophisticated email template editor, Klaviyo makes it possible for you to build a stunning and engaging email from scratch without necessitating any prior knowledge of coding. 

Listed below are a few salient features of this cutting-edge editor:

• Using “Blocks,” you can add any element (texts, buttons, images, spacers, social links, etc.) you wish to your email template.
• With “Layouts,” you can configure the aforementioned in any aesthetic arrangement you deem fit. 
• The “Styles” tab gives you access to a host of email styling options, such as adding background image and color, defining horizontal spacing, modifying font attributes, aligning text, and the like.
• You can group multiple blocks into a single section.
• You can access the content you have created in other templates (provided you have saved it)
• The editor allows you to declare universal instances- when you save a particular block or section as universal content, any changes you make to it will reflect simultaneously across all its saved instances.
• You can either manually add products from your store to the template or opt for an automated approach (which is informed by specific parameters such as the product’s popularity and the frequency with which it is browsed, among others).
• With the help of the editor’s “Preview And Test” feature, you can easily check how your email renders across different environments and devices (of varying screen sizes, that too). Depending on whether you are employing a metric-triggered flow or a segment-triggered flow, there are two ways in which you can accomplish previewing and testing your email templates.

2. Level Up Your Personalization Game With Segmentation

In order to forge meaningful relationships with your customers, you need to deliver value to their inboxes. Everyone has had enough of generic, promotional messages. Now, only those emails garner attention that are directly relevant to the recipient’s interests and pain points. 

And the only way you’ll be able to deliver such emails is if you have segmented your email list- group your contacts into different sections on the basis of specific conditions. Klaviyo offers email marketers incredibly powerful segmentation capabilities which can help them drive interaction, engagement, and returns like never before. Here, besides creating email lists, you get to update them dynamically as well. What’s more, you can specify different flows for every segment, as well, and further personalize them with the help of dynamic content blocks. 

To create a segment in Klaviyo, execute the following steps:

1. Login to your account and go to the tab titled Lists & Segments.

2. Here, click on Create List/Segment in the upper right corner.

3. Next, click the Segment option.

4. Now, you need to specify conditions and mention the contacts you want to include in the segment. You can do this with the help of the segment builder.

5. Once you are satisfied with the segment configuration, click on Create Segment to wrap up the process.

A well-thought-out and intricate segmentation framework is a must if you wish to obtain promising results. On Klaviyo, you can divide your customers based on the following criteria:

• Geolocation
• Demographic factors such as age or gender
• Past purchases
• Website activity
• Email engagement levels
• Customer reviews (different flows for customers leaving positive and negative reviews)
• Customer lifetime value (Klaviyo allows you to segment on the basis of predictive CLV, too)
• Psychological characteristics and traits

3. Stay on top of Your Performance With Robust Reporting Capabilities

Implementing an email campaign is only half the job done; unless you routinely monitor its health, you won’t be able to implement the necessary optimizations your campaign might require. 

Klaviyo helps you assess your campaign’s performance on the basis of critical metrics such as open rate, clickthrough rate (CTR), unsubscribe rate, and bounce rate. However, what makes it a hit among email marketers is its custom reporting features (which can be accessed by navigating to the Analytics tab). With its help, you can define and monitor new metrics in response to shifting industry trends and customer behavior. Subsequently, you can gain a comprehensive idea regarding the vices and virtues of your Klaviyo email flows, which, of course, goes a long way towards fetching you excellent deliverability.

4. Optimize Your Campaigns With A/B Testing

As an email marketer, one can only presume to know what works best for their customers. But presumptions don’t form the cornerstone of successful campaigns; actionable insights mined from data-driven exercises do. 

To truly crack your audience’s preferences, you must create multiple versions of your email and rigorously test their reception with your subscribers, a practice also known as A/B testing. By testing different variables of your email, you’ll be able to identify their best-performing versions and subsequently implement the same in the final email that goes to your contacts.

Unraveling the World of Klaviyo Integrations

One of the primary reasons behind Klaviyo’s rousing popularity is its ability to support an eclectic range of third-party integrations. By carrying out these integrations, marketers stand to significantly enhance Klaviyo’s functionalities, thereby infusing unprecedented vitality into their marketing efforts. 

Below, we talk about a few Klaviyo integrations that all email marketers must definitely consider.

Typeform

Typeform is an extremely useful form and survey creation tool that is frequently utilized by businesses to run competitions, gather user feedback, and collect UGC (user-generated content). By integrating it with Klaviyo, you can automatically add form subscribers to specific Klaviyo lists. However, take care to sync through only critical and relevant form responses, or else you will end up with volumes of unusable data that will just slow you down. Courtesy of the integration, all important information from Typeform forms is synced to Klaviyo once every hour.\

Salesforce

A CRM powerhouse, Salesforce’s integration with Klaviyo can usher in a host of benefits for your business. For starters, it paves the way for advanced customer management- since customer data is effectively synced between both platforms, it gives you a well-rounded view of each customer, lending that much more depth to your segmentation efforts. This Klaviyo-CRM integration also allows for the automation of several marketing and sales processes, thereby maintaining consistency and saving valuable time.

Okendo

By integrating Okendo with Klaviyo, you will be able to incorporate social proofs in your emails, amplifying their richness in the process. Imagine your product recommendation email now having a customer testimonial to establish its credibility. Wouldn’t this accelerate your subscribers’ decision-making process by a great deal? Moreover, you can also implement advanced personalization by syncing zero-party customer data present in Okendo to the customer profiles you have in Klaviyo.

WordPress

The integration of WordPress and Klaviyo gives email marketers access to analytics concerning site visitors without deploying any third-party service. This, in turn, enables them to craft targeted messaging that aligns with their visitors’ interests. If you have been struggling to lift up your engagement and interaction numbers, this particular interaction can do wonders for you!

Unbounce

Integrating Unbounce with Klaviyo will help email marketers design high-performing landing pages that will assuredly usher in an army of new contacts to their list. This integration also enables you to set up behavior-based automation wherein messages are sent corresponding to impulses relating to predictive analytics, channel engagement, event data, and the like.

Wrapping It Up

If Klaviyo isn’t already a member of your email marketing toolkit, we urge you to induct it at the earliest. Its sophisticated feature suite, coupled with its support for a wide variety of integrations, make it a highly unique and powerful marketing automation tool. And if you are already using Klaviyo, we hope the insights shared above will help you harness its full potential. Good luck! 

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