A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

The AI-Search Adoption...

Zeta Global’s third annual Lookbook chronicles the latest design trends and spotlights 20 standout campaigns from among the tens of thousands our Creative Services team reads each year.

For each featured campaign, we point out all the ways they’re innovating and worth emulating, whether it’s in terms of design, development, copywriting, strategy, or omnichannel orchest...

Being empathetic is hard. If it were easy, then every brand would do it. Because it takes time and effort, that often means getting approval from your boss, who may not see the ROI in catering to the sensitivities of sometimes relatively small segments of customers.

A great case in point is Mother’s Day opt-outs, where brands give their subscribers the opportunity to b...

Enterprise email marketing and SMB email marketing use the same protocols, the same inbox providers, the same basic formats. But the operational reality behind them is so different that organizations scaling from mid-market to enterprise often discover their tools, processes, and team structures need to be rebuilt from the foundation up.

This post by Knak dives into th...

Attention is scarce. Performance is everything.

Marketers invest heavily in identity resolution, predictive intelligence, and real-time activation to reach the right consumers. But even the most sophisticated targeting can underperform if the message itself creates friction.

In permission-based channels like email, SMS, RCS, and push, you have already earned acc...