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Email Marketing Rules

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Year after year, our award-winning Creative Services and Strategic Services teams help Zeta Global clients navigate the unique economic, social, and technological issues of the day across their digital marketing effor...


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AI summaries are impacting sender reputations in a fundamentally new way, signaling a new age of email deliverability. I speak with Jake Nathan at Lifecycle Letter about this change and what it means for marketers. He nails the key takeaway:

For the first time, inbox providers are inserting themselves between the brand and the subscriber before an email is ever opened....


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A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

The Really Good Email Awards 2025 (Really Good Emails)


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Google is rolling out a new feature allowing users to add up to three additional Gmail addresses to their Google account while keeping access to their existing data and services. For marketers, the change puts even more emphasis on the ability to connect activity across multiple email ...


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AI will continue to dominate headlines and drive corporate agendas, but not always in a positive or constructive way. In 2026, unfortunately, we’ll be moving on from AI’s full-of-promise adolescent phase straight into its rebellious phase. Here are four predictions and how they will affect digital marketers’ channel priorities, corporate policies, and martech stack decisions ...


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