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During the holiday season, even the most loyal customers may only give your messages a quick glance. So, it is essential for email subject lines to communicate value and capture attention efficiently.
To identify compelling subject line tactics, Zeta Global examined the subject lines of approximately 22,000 campaigns sent by retailers during the 2025 holiday season. We...
Zeta Global’s latest Marketing Benchmark Report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Apr. 1 through June 30, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services & i...
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…
Must-read articles, posts & reports
Some brands hold their loyalty programs in high regard, seeing them as a key to their success. Others are more skeptical, questioning whether their programs actually foster loyalty or just needlessly give away margin.
A new survey of 310 loyalty and marketing professionals by Forrester Research, commissioned by Zeta Global, confirms this skepticism, finding that 30% of...
Like a snowflake, every holiday season is unique. Knowing what economic, technological, and consumer challenges and opportunities to expect and then planning appropriately can allow marketers to maximize their chances of having a successful holiday season.
To help you plan your holiday marketing,