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“Do you want to be right, or do you want to get what you want?”
This is a saying that my wife, a leader at a Boston hospital, has become very fond of in recent years. She mostly uses it when counseling her team members and peers (but also sometimes uses it to counsel me).
It’s about not letting your ego get in the way of your goals. Often, it’s about ac...
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…
Must-read articles, posts & reports
AI-Generated Email Summaries: What We Learned After Analyzing 628 ...
When brick-and-mortar retailers want to signal to shoppers that it’s time for the holiday season, they deck their stores with pops of seasonal colors, put up eye-catching decor, and install impressive window displays. Brands should introduce the same festive visual signals into their digital marketing campaigns.
Here are four ways to bring that holiday cheer …
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During the holiday season, even the most loyal customers may only give your messages a quick glance. So, it is essential for email subject lines to communicate value and capture attention efficiently.
To identify compelling subject line tactics, Zeta Global examined the subject lines of approximately 22,000 campaigns sent by retailers during the 2025 holiday season. We...
Zeta Global’s latest Marketing Benchmark Report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Apr. 1 through June 30, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services & i...