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Google has become the world’s largest publisher—and for brands that relied on organic search, that’s a crisis. In this episode of the Beyond the Search Bar podcast, I chat with host Russ Macumber about how search is changing and the role that email marketing can play as the Google Search monolith crumbles.
Here’s a breakdown of our conversation:
The launch of Mail Privacy Protection by Apple in 2021 kicked off the largest wave of inbox changes in more than a decade. Hide My Email, Link Tracking Protection, Deal Annotations, Deal Cards, AI Summaries, Brand Message Groupings, Branded Mail … It’s a wave of innovation that continues strong to this day. However, much of this innovation has created serious challenges for m...
Is the juice worth the squeeze? That was the central question in the session by Scott Cohen and Ryan Phelan at the ANA’s The Next Chapter of Email Evolution event in Chicago last month. The duo asked the audience to give a variety of trends a thumbs up or thumbs down, and then called on people to defend their views.
Of course, the majority of the trends they asked abou...
A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…
Must-read articles, posts & reports
A DMARC Record Is Only a Suggestion (Spamtacul...
Customer loyalty data is one of the most strategic assets in the enterprise today—yet only 17% of surveyed marketers feel “very confident” in their ability to use the data. That gap between what loyalty data could do and what it actually does is the focus of new research from Forrester Consulting, commissioned by Zeta.
The study surveyed 310 customer loyalty and market...