Email Marketing Rules

Campaign design is constantly evolving, driven by tech and inbox innovations, changing consumer preferences, and the growing need to capture attention and serve customers well. In practice, those shifts don’t show up in big strategic overhauls. Performance is shaped by the details. Campaigns underperform because of small creative decisions that compound—things like layout, hi...

A roundup of digital marketing and email marketing articles, posts, and social buzz you might have missed last month…

Must-read articles, posts & reports

Unspam 2026 recap (Really Good Emails)

While no one has claimed email marketing is dying for many, many years, some marketers have become increasingly concerned with performance declines, despite the channel generating returns on investment that are often at least twice as high as most other channels. If your organization is concerned about your email marketing performance, here are some of the root causes we’ve b...

Zeta Global’s latest Marketing Benchmark report shares aggregated data on SMS click rates and on email sends, open rates, click rates, click-to-open rates, and unsubscribe rates from Jan. 1 through Mar. 31, 2026, including year-over-year changes. The email benchmarks are broken down by industry (e.g., retail; travel, hospitality & entertainment; financial services & i...