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Rebecca Newenham, an experienced entrepreneur, business mentor, and franchise consultant, examines the benefits and risks of integrating AI into your franchise.
There is no doubt that AI can offer huge benefits for franchises, businesses and wider society. It can significantly increa...
In these hard financial times, businesses aren’t just talking about growth anymore. They’re talking about certainty. Franchisees want confidence before investing. Franchisors want confidence before awarding territories. Consultants and advisers want confidence they’re giving the right advice.
The common thread? Information accuracy and availability.
Inform...
I was inspired to write this article following a recent LinkedIn post by my good friend and franchise professional Craig Brown.
He posted about an advert for Specsavers, which he found ironic and amusing, as do I. Others found it negative for the business, given the driver of a branded van should have seen what was coming: a rising bollard.
What struck me ...
The brands that will grow are not necessarily the ones with the largest marketing budgets or the most active social media presence. They are the ones that can answer a single question clearly: why this brand, and not the one down the road.
Children’s franchise brands are not outspent. They are out-positioned.
Search for a children’s activity franchise in t...
How’s your website doing? More to the point, when did you last update your website? With changes to how people use online content, your website is more valuable than ever when used to its fullest potential. It also has the potential to generate strong lead conversions when you know how best to make it work for you.
Today, people are like super-sleuth researchers. Th...