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Why this decade needs educators to become guides

By Allen Partridge · October 15, 2026

Years ago, when I was teaching at IUP, my colleague Jeff Ritchey told me something that lodged itself in my brain and apparently de...


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The post Vampire Sales Academy appeared first on


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A customer buys your product. The contract is signed. The licenses are provisioned. The implementation is complete. Everyone celebrates. Sales moves on to the next deal. There’s just one small problem. The customer doesn’t really know how to use what they just bought. And that “small”problem can become a very expensive one.

Users ...


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A few weeks ago I wrote that the map is free now. It’s in everyone’s pocket, and it’s right most of the time. What’s left to teach is the moment you notice the terrain disagrees.

Off the Map is a small way to practice that moment. Five customers, each with a situation and a very confident map. You make the call and say why before you find out what happened. The video w...


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