AI or Not—That Is the Question for Your Company.
Executive summary
Most B2B organisations do not have an “AI gap” in customer experience (CX). They have a CX governance or design ga...
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Most B2B organisations do not have an “AI gap” in customer experience (CX). They have a CX governance or design ga...
The next “customer” many companies will face is not a person clicking through your journey. It’s an AI agent acting on that person’s behalf — or a procurement bot acting for a business — with permission to search, compare, negotiate, purchase, and...