Picking the wrong B2B ecommerce platform is expensive in ways that go beyond the licence fee. You end up working around limitations instead of building on strengths, bolting on workarounds for missing approval workflows, fighting integrations that were supposed to be “plug and play,” and eventually re-platforming two years later.

The problem is that...

I got tired of paying Shopify fees for a store I couldn’t really customise without hitting some wall. That’s how I ended up going down the open source rabbit hole. Months later I’m still in it.

Some of these platforms are brilliant. Some of them wasted entire weekends of my life. One of them (I’ll get to it) had documentation so outdated I ended up in a Discord serv...

After years of helping ecommerce businesses launch and grow, I have tested more platforms than I can count. Square and Squarespace are two I get asked about constantly, mostly because their names are easy to confuse.

But these are very different tools. Square is a payments and operations platform built around POS and omnichannel selling. Squarespace is a website bui...

Shopify is one of the most widely used ecommerce platforms in the world, but whether it’s right for your business is a more nuanced question.

Its strengths in sales features, multichannel selling, and ecosystem maturity make it a default choice for many brands. Yet its rising costs, content limitations, and customization guardrails mean it isn’t th...

Changing your Shopify domain is one of those tasks that looks simple on the surface but has a few moving parts worth understanding before you start.

Whether you’re rebranding, switching to a more memorable URL, or just finally ditching the default .myshopify.com address, this guide walks you through every step — including what to do with your old domain and how to ...