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Title: Ecommerce: The Hammersley Brothers Ecommerce Podcast
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Not all ecommerce businesses are built the same, and some are dramatically easier to scale than others.
In this episode, Mark and Ian Hammersley break down the five different types of ecommerce businesses and rank them from easiest to hardest to scale.
The five types are:
Compounders Volume Retailers Need-Driven Suppliers Seasonal Spe...Your Google and Meta ROAS looks great. Ad spend is increasing. The platforms are telling you everything is working.
So why isn’t the business actually growing?
In this episode, Mark and Ian Hammersley unpack one of the most common problems they see in ecommerce businesses: brands dramatically increasing their advertising spend while recruiting ...
Most ecommerce businesses think about Black Friday as a day or a weekend. We think about it as an entire trading period from Halloween through to January.
In this episode, Ian Hammersley breaks down how we actually approach the biggest ecommerce trading period of the year, including when to start, how long to run your offers, how aggressively to email, what to do with ...
Your bestsellers can look available while the sizes your customers want are sold out. We made that mistake in our own Shopify bedding business, with replacement products available further down the collection pages.
Want help identifying what is holding back growth in your ecommerce business? Apply to work with the Hammersley Brothers: