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Title: Ecommerce: The Hammersley Brothers Ecommerce Podcast
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This week on the podcast, we’re breaking down one of the biggest reasons ecommerce brands struggle to scale with ads.
It’s not always a traffic problem.
It’s usually a revenue per visitor problem.
Most store owners focus on traffic or conversion rate, but revenue per visitor is the metric that really drives ROAS, profitability, and growth.
Buying an ecommerce business can look straightforward on the surface.
The revenue looks good. The brand looks decent. The seller talks about “huge potential”.
But this is where people get caught out.
What matters is not what the business looks like from the outside. It’s what is really going on underneath. The numbers. The margins. The customer beh...
In our latest podcast episode, we unpack five distinct areas that ecommerce brands should focus on right now.
Why now? Because market conditions are shifting quickly, demand is less predictable, and AI is changing both the cost and complexity of execution.