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Title: Ecommerce: The Hammersley Brothers Ecommerce Podcast
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This podcast is the second half of our fastest, most repeatable path to $10 million in revenue.
Not theory. Not trends. The actual mechanics that separate brands that compound from brands that stall.
Mark and Ian break down what really moves the needle once traffic is fl...
In today's podcast Ian and I set ourselves the task of using the Hammersley Brothers model to get to 10 million a year as fast as possible. What we would do and why. How to scale using the model, how we think about growth and how this applies to 2026.
P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:
<...AI this. GEO that. “New hacks.” “New secrets.”
Most of it is noise.
In this episode, Ian and I break down what actually matters heading into 2026 — based on what really happened in 2025 across real brands, real numbers, and real P&Ls.
No hype. No crystal balls. Just patterns we’re already seeing.
We cover: • Why AI wo...
This episode kicks off 2026 with a bang — we’re looking back at the bold predictions we made for 2025… and checking which ones held up.
Was it the comeback year we thought it would be?
Mark and Ian break down:
Why 2025 was the first “normal” ecommerce year since Covid How disruptive, lean brands outpaced the big boys Why AI in ad creative went from novelty ...This episode is Offer #5 in our 5 Offers Series: Reactivation — the last offer in the stack, and the most misunderstood.
Reactivation should never be your growth strategy. It should be the icing, not the cake.
But done properly? It’s free revenue sitting on your doorstep.
In this episode, Mark and Ian reveal:
The real purpose of a reactivation offer ...