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This episode kicks off 2026 with a bang — we’re looking back at the bold predictions we made for 2025… and checking which ones held up.
Was it the comeback year we thought it would be?
Mark and Ian break down:
Why 2025 was the first “normal” ecommerce year since Covid How disruptive, lean brands outpaced the big boys Why AI in ad creative went from novelty ...This episode is Offer #5 in our 5 Offers Series: Reactivation — the last offer in the stack, and the most misunderstood.
Reactivation should never be your growth strategy. It should be the icing, not the cake.
But done properly? It’s free revenue sitting on your doorstep.
In this episode, Mark and Ian reveal:
The real purpose of a reactivation offer ...This episode is Offer #4 in our 5 Offers Series: The Peak Season Offer, and it’s the one that can take your ecommerce business from “doing okay” to absolutely flying.
Every brand gets a sales spike in peak season. But most leave thousands on the table by running the wrong offer or just doing what they did last year.
In this episode, M...
This is Offer #3 in our 5 Offers series — and it’s the offer that quietly decides whether your business becomes a scalable brand… or stays stuck buying customers forever.
You’ve nailed the first sale. Maybe you’ve got the second. But unless you’re intentionally architecting repeat purchase behavior, you’re losing margin, losing momentum, and relying way too heavily on ...
This is Offer #2 in our 5 Offers series – and it's the one that quietly kills most ecommerce growth.
You’ve got the first sale. Great. But if you're not locking in the second sale quickly, you're bleeding profit and your ad model won’t scale.
In this episode, Mark and Ian break down:
Why the second sale is the linchpin of your LTV How long you’ve really got...