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Episode 4 of our 5-part series on why your ads aren’t scaling.
Most ecommerce brands obsess over ads, creatives, targeting, and campaign structure. But the leak usually happens after the click. If your follow-up is weak, your ad account will always feel capped because you are paying to create interest and then doing nothing to convert most of the buyers
Episode 3 of our 5-part series on why your ads aren’t scaling.
Most people think scaling means new creatives, new targeting, new hacks. But the real issue is usually this: your ads don’t support the platform’s model, so the platform restricts your reach and quietly pushes you into the same tired audience over and over again.
In this e...
Part 2 of our 5-part series on the question everyone asks: why your ads aren’t working.
Most people blame Meta, Google, or their agency. But if your landing page doesn’t do the job, your ads never had a chance.
In this episode, we break down:
Why do we always start with landing pages, not a full site rebuild? The fastest way to find what’s actually broken i...This podcast is the second half of our fastest, most repeatable path to $10 million in revenue.
Not theory. Not trends. The actual mechanics that separate brands that compound from brands that stall.
Mark and Ian break down what really moves the needle once traffic is flowing:
Why email isn’t “retention”, it’s the engine that let...