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Title: Ecommerce: The Hammersley Brothers Ecommerce Podcast
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Most ecommerce businesses are not worth investing in.
Not because they are bad businesses.
But because they are structurally broken.
In this episode, Mark and Ian break down what actually makes an ecommerce business investable and why only a small percentage truly stands out.
They cover:
...If your best products are out of stock, your ads are going to struggle.
It does not matter how much product you have sitting in the warehouse.
If the products that actually drive new customer sales are missing, performance gets hit hard.
In this episode, Mark and Ian continue their 80:20 conversation and dive into one of the most overlooked...
Most ecommerce brands think that more products mean more sales.
Usually, it means more complexity, more stock problems, more cash tied up, and worse performance.
In this episode, Mark and Ian unpack one of the biggest truths in ecommerce growth:
A small number of products usually drive the vast majority of the rev...