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Title: Ecommerce: The Hammersley Brothers Ecommerce Podcast
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This is Offer #3 in our 5 Offers series — and it’s the offer that quietly decides whether your business becomes a scalable brand… or stays stuck buying customers forever.
You’ve nailed the first sale. Maybe you’ve got the second. But unless you’re intentionally architecting repeat purchase behavior, you’re losing margin, losing momentum, and relying way too heavily on ...
This is Offer #2 in our 5 Offers series – and it's the one that quietly kills most ecommerce growth.
You’ve got the first sale. Great. But if you're not locking in the second sale quickly, you're bleeding profit and your ad model won’t scale.
In this episode, Mark and Ian break down:
This episode is the start of a new series: the 5 Offers every ecommerce brand needs to scale properly.
We're kicking off with the most important one — and the one most brands get wrong:
👉 The Recruitment Offer — the thing that gets someone to buy from you for the very first time.
If your offer is just “10% off yo...
In this episode, Mark and Ian dive deep into the five essential offers that every eCommerce business needs to scale — and why most businesses get them wrong.
🔑 Key takeaways:
■ Recruitment Offer: How to attract your first customers and set up a winning acquisition strategy ■ Second Sale Strategy: Get customers to buy again, and increase your reven...
This is the fifth ecommerce business type in our series — and it’s often the most misunderstood.
In this episode, Mark and Ian unpack the Seasonal Specialist model — where 80%+ of revenue happens in just 6–8 weeks. Whether you sell Christmas hampers, school shoes, winter clothing, or Valentine’s gifts, this episode shows you:
🔍 What you’ll learn:
&...
