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What this post covers:
Every year, Bill D’Alessandro and I make predictions about where eCommerce is headed. Here are our 11 predictions for 2026, covering everything from AI-powered advertising to tariffs to the fate of lifestyle e-commerce brands.
My 5 predictions for 2...A year ago, Bill D’Alessandro and I sat down to record our predictions for 2025. We made calls on everything from Trump’s tariff policy to Google’s search dominance.
Many years, revisiting predictions is a humbling exercise. We’ve had some absolute stinkers in the past—predictions so off-base they’re almost impressive in their wrongness.
How did we fare fo...
Just wrapped our first major branded video project – 2 months and $15K investment. Thought I’d share the process, budget breakdown, and key lessons for anyone considering something similar.
Key Lessons (Quick & Dirty)Here are the biggest takeaways upfront. I’ll get into the details and process below if you want to dig deeper.
Work backwards from your...