E-commerce Germany News

Learn the top social media strategies for DACH in 2026. Compare platforms, content formats, creators, social selling and trust-building across Germany, Austria and Switzerland.

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A marketplace launch can look simple until stock, returns and margin start behaving like a real channel. This guide covers the seven questions to ask before adding one: audience fit, unit economics, selling model, product data, ownership and what the first 90 days should prove. A special treat inside: if you're a fashion brand looking for a new marketplace opportunity, join e...

Discover 10 valuable e-commerce lessons from Alexander Graf, Founder / Podcaster / Author at Spryker, Kassenzone, Energiezone, as he shares his insights on the future of online retail to mark the 10th anniversary of the E-commerce Berlin Expo. [EXCLUSIVE INTERVIEW SERIES]

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Many brands assume that booking a booth is enough to generate visibility. Chatarmin took a different approach. They didn't just show up at E-commerce Berlin Expo 2026 hoping to be noticed, they created visibility through strategic sponsorships, including the entrance banner and the after-party, and proactive approach before and during the event. The result? A €20,000 deal clo...

Parcel Perform’s latest AI Commerce Visibility data reveals that many leading retail brands appear in only one out of three AI shopping answers. The article explains why AI visibility is becoming a new e-commerce battleground and how brands can start measuring it. (Ad)

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