Dotdigital

78% of marketing leaders say their tech stack isn’t hitting their business goals, even after years of investment.

There are over

If you’ve ever had to justify your marketing platform choice to your boss, chief financial officer (CFO), or a procurement team, this one’s for you.

G2’s Summer 2026 rankings are out, and Dotdigital landed Leader status in 13 product categories. Getting recognized in one ...

Customers want to feel like you know them personally. They also want things faster, whether that’s rewards for showing loyalty to your brand or discovering a product they’ll love as soon as they land on your website. Trying to meet these expectations used to pull marketers in opposite directions: more personal meant more manual work, and more automation meant more generic mes...

Like most product people, I think about my projects the way some people think about football transfers. Too much. At dinner parties, out loud, even when nobody asked.

So when you put me in charge of building a loyalty product, expect a genuinely excessive amount of detail about tier thresholds. Strong opinions about points expiry. And, eventually, the thing I’m here...

It’s easy to delay buying new tech, even when you’ve outgrown the platforms you currently use, due to the time and risk associated with migrating software. But A fresh start is exciting, and with the right plan and a structured approach, switching platforms doesn’t have to b...