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Online has become the go-to option for shopping, learning, and connecting but it comes with a challenge. Without face-to-face interaction, it’s harder to know how interested your audience is in your brand or whether they’re ready to take action.
For example, in ecommerce, you can’t see reactions to products on the shelf. And in B2B or not-for-profit, you miss the cu...
Every day, consumers are hit with more messages than they can count. Emails, texts, push alerts, ads, pop-ups, all competing for attention. Generic messaging has no chance of cutting through this level of marketing noise, making personalization a vital element for marketers looking to create campaigns that deliver results.
But there’s an opportunity to be seized her...
Are you tired of a cluttered inbox full of unwanted emails? You’re not alone. Spam emails are not just annoying. They can also put your online security at risk. In this blog, we’ll:
What does an excellent email look like? And we mean look like.
Sure, we know targeting, automation, and personalization are essential for hitting goals, but visuals are the hook. In fact, people are 6.5 times more likely to remember y...
If you’re planning your Black Friday/Cyber Monday (BFCM) email blasts for 2025 the same way you did last year, stop. Things in the world of email marketing aren’t working the way they used to.
Mailbox providers like Gmail, Yahoo, and Outlook have changed the rules on how they handle marketing emails. Just look at the recent href="https://dotdigital.com/blog/whats...
