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If you work in charity marketing, you’ll know that keeping up with data regulations can feel like navigating a maze. Matthew Holman, Partner at Cripps law firm, recently joined us to take an in-depth look at the new UK charitable soft opt-in law.
Matt is a specialist solicitor who deals exclusively with the law of technology, data protection, and AI. From data...
Marketing moves fast, and at Dotdigital, keeping you ahead of that change is what we do. That means giving you more control, more context, and more ways to act on your data — and the new tools in this release to do exactly that.
We’ve launched AI that learns your brand voice, two-way SMS, and a wave of new and improved integrations that mean less time wrestling with...
To reach your audience, you need to be everywhere, but each channel comes with its own quirks, costs, and limits on control. Paid search, social ads, influencer campaigns, and organic search all help bring in new customers and boost visibility, but their value varies, and lately, it’s getting trickier.
Paid channels are getting more expensive, with customer acquisit...
St. Patrick’s Day is on March 17 every year and is celebrated around the world with parades, green decorations, and plenty of festive cheer. In the U.S., 61% of consumers plan to join in, showing just how popular the holiday is and how much poten...
Rand Fishkin, CEO and Co-founder of SparkToro, and all around marketing-data wizard, recently joined us to share his latest research on what the heck is actually happening with audience search behavior. We know it’s changing, we know it’s getting harder to drive clicks, but the reality of where and how audiences are searching has been really complex to figure out. Until now! ...