Most leaders assume their customers won't leave as long as the price is fair and the service works. Michelle Musgrove of Washington Gas and I agree that is a dangerous assumption. A customer with no other option is not the same as a loyal one. Confuse the two: the process keeps serving the company instead of the customer, nobody follows up directly, and the first real alternativ...
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Doing Customer Experience Right_ with Stacy Sherman: Doing Customer eXperience Right In The AI Era | Stacy Sherman