DIY Marketers

Benchmarking your small business against competitors is measuring yourself against companies that may themselves be doing it wrong. The right benchmark for any small business is your own customers’ expectations — how consistently you deliver what you promised, and whether that consistency improves over time. That is the only standard that builds loyalty and justifies your pri...

If you’re a small business that wants visibility without spending marketing dollars you don’t have, you’ll want to use a guerrilla marketing strategy. Jay Conrad Levinson built the whole framework in 1984 around one insight: observation beats ad spend every time. The business owners who get this right build real customer momentum on budgets that would disappear in a single we...

Low cost marketing for small business works best when you stop copying what big brands do and focus on what small businesses have always had: speed, relationships, and direct access to customers. This guide covers the DIYMarketers philosophy, the two core strategies behind every budget-smart growth plan, and the specific channels that consistently bring in customers witho...

Guerrilla marketing for small business means using creativity, surprise, and unconventional tactics instead of a big ad budget to generate awareness, leads, and referrals. When you pair these attention-getting tactics with growth hacking — building viral and referral mechanics directly into what you deliver — you build a compounding growth machine that gets smarter every ...

A smart discounting strategy for small business does one thing: it brings in customers who wouldn’t pay full price, without convincing your full-price customers to stop paying full price. That’s the whole game. Get that balance wrong and discounting becomes a profit drain disguised as a marketing tactic — and a habit your customers will hold you to forever.

In 2012,...