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Somewhere between the third LinkedIn post promising that AI would “10x your productivity” and the fifth webinar selling an “AI-powered business in a box,” small business owners started to feel something familiar: pressure to move fast on something they don’t fully understand. (Remember websites?)
The pitch is seductive. Automate your marketing. Let AI write your ema...
Five times a day, someone asks me the same question: “Ivana, what’s working in marketing?”
I wish I had a clean answer. I don’t. I do know that your small business marketing budget doesn’t go as far as it did just a few months ago.
📊 Key FindingHow much sho...
Your BNI chapter meets every week. Your LinkedIn profile stays active. Your elevator pitch sounds polished.
Referrals used to arrive weekly. Now they trickle in monthly. Then quarterly.
You check your CRM. The numbers confirm what you suspected. Revenue from referrals dropped 60% while your networking activity increased.
This breakdown happens to...
Picture a scene that might feel painfully familiar.
It’s 7:00 AM on a Tuesday. You’re standing in a hotel conference room, holding a lukewarm coffee, wearing a nametag that’s slightly crooked. You’re about to listen to a residential mortgage broker give a 60-second pitch for the 45th time this year.
You’re tired. You’re busy. And you’re wondering: Is t...