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Your BNI chapter meets every week. Your LinkedIn profile stays active. Your elevator pitch sounds polished.
Referrals used to arrive weekly. Now they trickle in monthly. Then quarterly.
You check your CRM. The numbers confirm what you suspected. Revenue from referrals dropped 60% while your networking activity increased.
This breakdown happens to...
Picture a scene that might feel painfully familiar.
It’s 7:00 AM on a Tuesday. You’re standing in a hotel conference room, holding a lukewarm coffee, wearing a nametag that’s slightly crooked. You’re about to listen to a residential mortgage broker give a 60-second pitch for the 45th time this year.
You’re tired. You’re busy. And you’re wondering: Is t...
Let me start with a strong opinion: chat isn’t where AI is going, you need workflow thinking.
Right now, according to recent statistics,
If you follow the economics of marketing long enough, you start to see patterns that shouldn’t exist.
For example, every year ad costs go up—CPC, CPM, CAC, pick your acronym—and yet small businesses don’t seem to get any worse at marketing. They’re not less clever. They’re not less driven. They’re not doing less research or creating less content.
And yet, ...
Sarah closed her laptop and stared at her bank account.
Another $1,500 vanished into Google Ads this month. Seventy-three clicks. Zero sales calls. She’d spent six months building what every marketing guru told her to build: a professional website, a lead magnet, a nurture sequence, a booking calendar.
Everything looked perfect. Everything was broken.
...