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I spent $347 on the best AI tools for content creation this year.
Not because I wanted to be fancy or because I’m made of money. I spent it because I kept switching between ChatGPT, Claude, and Gemini trying to figure out which one would actually help me write content without making me want to throw my laptop out the window.
Here’s what nobody tells you: t...
My honest book review of Market Eminence by David Newman
I’ve known David Newman since his first book, Do It! Marketing, hit the shelves in 2013. We met over our shared obsession with helping entrepreneurs and experts simplify their marketing, and it didn’t take long for us to realize that we were marketing siblings—myself, the Do-It-Yourself marke...
Freelancers vs. agencies? Here’s how to know what kind of help you need.
A client told me that three weeks ago.
She’d hired a “marketing consultant” who promised to build her entire funnel. He took half the money upfront, sent two...
We are no longer making pennies! OK, so this isn’t major news, but what will it do to your pricing strategy?
One thought hit me immediately.
What happens to every price that ends in .99?
...My Fix-it Session client last Tuesday looked exhausted.
“I’m paying $312 a month for Mailchimp,” she said. “But I can’t figure out how to connect it to my CRM. I’m copying contacts between systems and I think I’m sending duplicate emails.”
She runs a financial planning practice. Thirty clients, another fifty prospects. All her relationship data lived in on...
