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All too often, transformational initiatives are presented as a fait accompli. A strategy is set, a plan is made and everything is announced with a lot of hoopla at a big launch event. Questions are treated as a nuisance, something to be batted away rather than engaged with. Change leaders, in an effort that seldom succeeds, try to act as if they have all the answers.
Y...
When Steve Jobs came up with the idea for a device that would hold “a thousand songs in my pocket,” it wasn’t technically feasible. There was simply no hard drive available that could fit that much storage into that little space. Nevertheless, within a few years, a supplier developed the necessary technology and the iPod was born.
Notice how the bulk of the profits wen...
I remember attending a group dinner in Kyiv in late 2007 and sitting across from an executive from Sony Ericsson, who confidently told me that the iPhone launch earlier that year hadn’t yet affected his company’s sales. Yet the same pattern of contagion, adoption and defection would soon kick in. Sony Ericsson would lose relevance and ultimately be absorbed, as the smartphone...
Many assume that you bring change about through persuasion. They believe that once people understand the idea they will embrace it. So they work to build awareness, desire and knowledge about the idea and equip people with the skills to implement it in the hopes that the transformation will take hold on its own and become self-sustaining.
They are usually sorely disapp...