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Is the traditional, purely creative CMO becoming extinct?
In this episode of Conversations with MarTech, we sit down with Valeria Balaro, CMO at the AI-native technology consulting firm Star, to discuss the big shift redefining marketing leadership.
Driven by the rise of AI, increasing revenue accountability, and the absolute demand for clear RO...
Marketers have no shortage of ideas for using AI. Turning those ideas into functional, revenue-generating marketing programs is another matter entirely.
That gap between ambition and execution took center stage at the September MarTech Conference panel titled “Built ...
During the last few years, many folks have expressed angst about AI, particularly the job destruction it may cause. To be sure, some of the angst is hype, but some of it is justified. However, technology has a long history of changing jobs without eliminating the need for human expertise. The WYSIWYG editor — short for “what you see is what you get” — offers one example of h...
AI productivity is easy to demonstrate. Revenue impact is harder. When revenue questions come up in leadership updates, the answers often turn vague, focusing less on numbers and more on signals. A three-layer framework helps you show what AI delivers at each stage and what must happen before its impact reaches the revenue line.
The same meeting is happening at man...
The reality of managing a modern martech stack is that collecting more customer data often yields less strategic certainty.
That core tension framed the September MarTech Conference session, “The data trust crisis: Why your customer data is getting worse.” Pan...