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If 2025 taught our digital marketing agency team anything, it’s that “doing more” isn’t the same as doing better. More posts. More tools. More automation. More dashboards. More AI. More everything, until your strategy starts to feel like Toronto’s Gardiner Expressway at rush hour: loud, packed and somehow still not getting you where you want to go.
At Elite Digital ...
Key Takeaways AI becomes the operating layer behind content, campaigns and HCP engagement, not a standalone tool. Search becomes answer-first, requiring content designed for conversational discovery rather than traditional ranking. Paid media shifts to automation, with PMax and predictive modeling steering investment decisions. Omnichannel HCP engag...
Originally published in 2013, this post has been fully updated for 2026 to reflect the latest Pantone Colour of the Year trends and insights.
Since 2000, the Pantone Colour Institute has selected a Colour of the Year to reflect global design trends and cultural moods. These c...
Key Takeaways In this guide, we look at what a Google Ads healthcare digital marketing agency does to keep campaigns compliant. Google Ads is now AI-first, with automation and PMax reshaping pharma PPC. Healthcare ad policies and privacy rules mean less visibility and more reliance on machine learning models. PMax healthcare advertising can work, if...
Being the Marketer and the Shopper on Black Friday: an Insider’s Peek
Black Friday is here, and while shoppers are busy refreshing their carts, we digital marketers are sitting back (coffee in hand), watching the campaigns we built go to work. But here’s the fun twist: on Black Friday, we also become the target. We get the very emails we’ve strategized for clients, see our...
