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Digital Marketing Blog title: Marketing Essentials - Digital Marketing & Web Design Agency

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For years, we’ve all become accustomed to using the internet in the same way. We type into Google, click through links and skim pages in hopes of finding what we need. But searching online has entered a new era and is starting to adapt to new technologies.

A new wave of AI browsers is arriving, and they’re turning browsers into personal assistants. Instead of just sho...

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What are your prospects looking for when searching for a senior living community? What’s most important to them?   

Understanding how your prospects make decisions is key to successful senior living marketing. Here’s what your prospects are looking for w...

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You’ve heard the saying: first impressions are important.

Think about the steps you'd take to impress a prospective client at your first meeting. You'd likely show up on time, dressed well and with a friendly smile on your face.

But have you ever considered that your r...

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SEO has traditionally been known for optimizing for algorithms, mastering keywords, backlinks and metadata to rank higher on search engines. But as new AI search models fall into place with ChatGPT, Gemini and Perplexity, it is shaping how people ...

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What if we told you that one simple change could take your video views from a few hundred to several thousand — almost overnight? We've seen brands successfully repurpose their content into short-form videos, particularly on Instagram Reels and YouTube Shorts. The bite-sized content on these platforms is dominating right now. 

The Short...

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