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If this year’s Senior Care Marketing & Sales Summit (SMASH) in Las Vegas had an unofficial theme, it was this: the way families find, choose and trust senior living is changing faster than ever.
AI is driving much of that change. It came up in every room, every hallway...
AI didn’t make the human parts of marketing less valuable. It made them more valuable.
That’s the thread we found running through HubSpot’s 2026 State of Marketing Report. The teams getting real returns from AI aren’t the ones with the best prompts. They’re the ones wi...
I attended HubSpot UNBOUND in Boston, and if I had to sum up the entire conference in two words, it would be: context wins. Every keynote, breakout, and product announcement circled back to the same idea — HubSpot's AI is only as good as the information you feed it, and building that contex...