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For many small businesses, social media starts as something manageable. A few posts each week, an occasional customer update and perhaps a photo of a recent project. It fits around the day-to-day running of the business, and someone on the team usually finds time to keep things moving.
But as the business grows, social media can become another responsibility competing ...
Before approving the homepage design for a new website, ask where each important service will live, what information its page needs and how a prospective customer will find it.
Those decisions affect the design brief. They should not be postponed until the layouts are approved and someone asks whether the finished website can now be “optimised”.
A web design and...
Before launching Google Ads, follow the journey you are asking a potential customer to take.
They search for something, read your advert, visit your website and decide whether to get in touch. Your team then needs to receive the enquiry, respond appropriately and establish whether it could become business.
Which parts of that journey have you actually tested?
Your LinkedIn report shows more impressions, more reactions and a growing follower count. Those figures describe activity, but they do not answer the question a business owner is likely to ask: is this helping us reach potential customers and win suitable work?
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