Digital Dealer

For a long time, fixed ops was treated like the back half of the dealership. That mindset does not work anymore. If you look at what is happening in the market right now, fixed ops is one of the biggest opportunities dealers have to drive profitability, retain customers, and create future sales opportunities.

Here’s the thing: consumers are holding onto their vehicles ...

Not one marketing leader surveyed said AI is failing to save meaningful time 55% say time savings are improving employee wellbeing or reducing workload 52% are reinvesting saved time into better content quality and creative output

June 23 2026 – US automotive marketing leaders say artificial intelligence (AI) is not just a cost-cutting tool, with the m...

Dealerships don’t have a “simple” no-show problem. Operationally, they have a frustrating continuity problem.

A customer could book a service visit online, ask one follow-up question in chat, then call the store to confirm timing. From the customer’s POV, that’s a single interaction with a single dealership. From the store’s side, it can split into three disconnected r...

The first quarter of 2026 continued to reflect a challenging operating environment for auto lenders and their dealer partners. New vehicle sales declined during the quarter as affordability pressures remained, loan terms continued to rise, and lenders managed operational efficiency alongside changing borrower patterns.

Vehicle sales transaction data and digital adoptio...

The automotive industry is entering one of the most important turning points in modern retail history.

Over the last several years, dealerships experienced dramatic highs and rapid changes that permanently reshaped the business. During the COVID era, inventory shortages and market demand created record-breaking profits. Dealers sold fewer cars while generating historic...