Digital Dealer

Ask a dealership how many leads it generated last month, and someone can usually give you a number. Ask how many of those customers moved from first contact to a showroom visit, and the answer often gets less precise. That is the gap worth looking at.

Dealers have spent years improving lead capture and response times. Website forms, chat, texts, calls, and CRM alerts m...

Nearly every dealership has a social media presence in 2026, yet many still struggle to turn that presence into meaningful results. Posting more vehicles and promotions is not necessarily the answer. What matters is creating content that earns attention, builds trust, and triggers interaction.

This article highlights the factors dealerships should prioritize for 2026.<...

A customer has a 4 p.m. appointment to pick up a vehicle. At 3:30, the salesperson believes it is ready. Finance is finishing another appointment. The vehicle is still waiting for its final cleanup, and no one has confirmed who has the keys.

Nothing about that situation is unusual. Each person may be doing their job, yet the store has made a promise that no one has che...

Two Federal Trade Commission documents published within a month of each other are worth reading side by side. The first, the agency’s pricing transparency FAQs for the auto industry, published Sept. 15, says the advertised pri...

55% of people intending to buy a car in the next six months are using AI models like ChatGPT or Gemini.[1] Chances are, before a customer gets in for a test drive, an AI model has already shaped how they think about the car.

That invites a proverbial look under the hood: When a model stands between you and the next customer, what are the models saying? How are they res...