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Digital and Social Media Sports

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Digital and Social Media Sports: Digital and Social Media Sports – A business-minded look at digital and social media in sports

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Watch or listen to episode 326 of the Digital and Social Media Sports Podcast, in which Neil chatted with Ben Valenta, EVP of Strategy and Analytics at Fox Sports and co-author of


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The term “partnership” gets thrown around a lot. Its cousin, “collaboration” (or “collab”), is used just as liberally.

But most partnerships are sponsorships or advertisements with a fancier name. As traditional media has evolved a...


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On episode 325 of the Digital and Social Media Sports Podcast, Neil chatted with Neil Tennant, Founder of 540 Agency, a creator talent management agency.

What follows are some snipp...


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Watch or listen to episode 325 of the Digital and Social Media Sports podcast, in which Neil chatted with Neil Tennant, Founder of 540 Agency, a creator talent management agency.

Ten...


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We’re about to reach escape velocity.

Not just in sports marketing — though that’s the focus here. The cycle is starting to propel itself: take in data, form hypotheses and next actions, produce outcomes, feed the results back in a...


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