Digital & Online Marketing Agency in Singapore

If you were planning to use the Productivity Solutions Grant (PSG) for your marketing this year, there is news. On 30 September 2026, Enterprise Singapore launched the EDGE grant. It brings three familiar schemes, the Enterprise Dev...

Last week, Singapore found out exactly what a fake review costs

On 30 September 2026, Singapore’s Competition and Consumer Commission (

ChatGPT Ads Just Went Live in Singapore

On 23 September 2026, OpenAI switched on ChatGPT Ads for Singapore, along with six other markets in the region: Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Taiwan. That takes ChatGPT Ads past 60 countries worldwide, and it means Singapore businesses can now, for the first time, pay to appear directly inside the c...

Barely nine months after launching Atlas with considerable fanfare, OpenAI has switched it off. That is a fast reversal even by the standards of an industry that moves quickly, and it raises a genuinely useful question for anyone building a content strategy around AI search: was Atlas a false start, or is agentic browsing about to become more important, not less?

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A room full of Singapore’s most senior marketers sat through a keynote this July and heard something that would have sounded like exaggeration a few years ago: the search bar is no longer where discovery begins. That was the blunt framing at this year’s What’s NEXT in Marketing: Singapore summit, and it is exactly the kind of shift Impossible Marketing has been tracki...