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DIELINE: DIELINE - The Leading Source for Packaging Innovation and Insight

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Unwins’ Wildflower Seed Mix Takes The Sting Out Of Gardening

Unwins and One Good Reason have redesigned wildflower seed packaging to address the 97% loss of UK meadows. Using illustrative gardening journals instead of standard p...


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Smoking is Back (and, Yes, It’s Still Deadly)

Smoking is back in a big way—but it’s not just a habit; it’s a brand. From the covers of Interview Magazine to the faux-artisanal branding of Hestia, we unpack the dangerous resurgence of the cigarette...


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Juno Positions Itself As A Better-For-You Soda Without the Wellness Anxiety

Juno Soda's packaging by Saint-Urbain is one of the most visually exciting things to hit the beverage aisle in years, pairing oversized ...


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Deuce’s Design For New UK Gut-Friendly Soda Is Y2K ‘Heaven’

UK-based Heaven Soda enters the gut-health market with a Y2K-inspired identity designed by Deuce. Moving away from the "safe" aesthetic of traditional health drinks, this ...


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Day&Night Spreads the Word on Jam

Day and Night's jam labels by Zukerman Studio throw out every convention in the artisan food category and replace them with a typographic system so confident and conversational that the flavor name, the brand story, a...


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