DEUCE Gym

I generally loathe looking or sounding “salesey,” but when you’re running a business in times like these you’ve got to do whatever it takes. I say all this because in my thousands of conversations with potential students over the years, I’ve heard all of the objections under the sun. 

One caveat before we continue. I’m fully aware that the reason most people give to th...

At a workshop, I slowly wrote the following letters on the whiteboard: O-M-A-H-A. With a room full of motivated leaders, I asked them a simple question:

What does this mean? 

Hoping there would be some diversity in the answers, the first hand went up. “Payton Manning!,” a guy in the back shouted. Hmm.. I hadn’t heard that one before, but I chuckled because it’s ...

There’s a wonderful bit that goes around the internet that is some version of the caption is, “Me criticizing a $6 million dollar house on Zillow with $57 dollars in my checking account.” 

Like most jokes, it’s funny because it’s true. 

Wealth has nothing to do with style. And, frankly, the case I’m about to make to you is that creating and existing in inspirati...

Ah, the science sounding”H” word, eh? Well, hypertrophy is just the concept of building muscle, so I’m assuming you’re interested in some of that! 

For those that want to know a little more about

My gym business mentor has been abnormally fit for about four decades at this point. Almost twenty years ago when I met him, I made a joke amongst friends that he could stop training for a year and still have abs. 

His body was allergic to not being fit. 

Human physiology is so incredible to observe. Part of the wonder of the human body is its ability to fit for...